Songtradr’s Post

🌈 Beyond Easter: Unlock Year-Round Engagement with Epic Activation! 🚀 Missed your Easter campaign? No worries! The calendar is bursting with events to spark your audience's interest. From the vibrant summer music festivals to the chic of London Fashion Week, seize every moment. Key Insights: Broad Thinking: Link into festivals, sports, and cultural events for brand visibility. Smart Navigation: Cleverly celebrate big events like the Euros, focusing on their essence to avoid legal issues. Continuous Engagement: Keep the momentum going. The year's full of opportunities to highlight your brand. Let Epic Activation be your guide in navigating the dynamic world of year-round marketing. #EpicActivation #EventMarketing #BrandEngagement #MarketingTips

A few years ago I transitioned to interim leadership & consulting with optimism, plus a dash of trepidation. At the time, I knew I had so much to learn to be successful. I discovered the Chameleon Collective through a dear friend, Greg Adams, who echoed my passion for consulting, but also presented a solution to the challenges I had yet to solve for - that solution was the Chameleon Collective, founded by Freddie Laker. It a network filled with brilliant, independent marketing professions doing outstanding work together and I feel so lucky to be apart of it. For those that don't know the Chameleon Collective, here are my top 3 reasons the model uniquely fits the need of the modern workforce: MADE TO ACCELERATE BUSINESS GROWTH Pivoting towards new opportunities is an essential operating model for entrepreneurial businesses. However, too often, businesses over hire before proving out new revenue streams. This can result in burning money unnecessarily and burning out employees. Our model is flexible and more cost effective - we are airdropped into an organization on an interim basis to build, validate, transform and accelerate + then we depart, leaving the company better positioned to move forward with a profitable plan independently. ACCESS TO AN ARSENAL OF TRUSTED TALENT It’s empowering to have a business reach out asking for help in tackling any marketing challenge and be able to offer a solution that can be addressed immediately (not months from now). I feel lucky to work alongside such a talented mix of multi-disciplinary leaders and specialists that move fast to drive meaningful business impact. OUTSTANDING WORK BY GOOD PEOPLE Chameleons are made up of individuals that love what they do and take great pride in the output of the work, but they are also genuinely good people who are committed to fostering a positive, collaborative work environment. Incredibly talented and no ego = the magic combination. I walk into any team meeting knowing we are all going to get the job done and have fun doing it together. #lovewhatyoudo #interimleadership #fractionalcmo #growthmarketing #entrepreneurship #dtcmarketing

I've been meaning to confess for a long time.... I really love creative festivals and advertising case studies. Films, commercials, prints, digital sites and all the big-ideas. That's why I worked at White Square and I'm always willing to help them again. And I've always loved the discussions during jury meetings — how the pros argue, what they pay attention to, what they think is new, why it's important to highlight this or that case. But these discussions never reach the participants. In the case of festivals, it's most likely impossible to provide detailed feedback on each case study. The Effie Awards have something like that, but there the feedback is optional - a jury member may not provide it. And judging by my experience, every year participants asked: what's wrong? Why didn't our work get any award? So I decided to launch creativecheck online. You can get feedback from juries before sumbitting to festivals and improve your cases. Or bid on your other work. Plus, we'll get (I hope) interesting content for all sympathisers of the creative industry. Riccardo Rachello and Tommaso Mezzavilla are ready to review your cases! Would like to join us? Comment or DM me :)

https://lnkd.in/gymCzeKb. Ad viewable at bottom of post. The 12 Days of Christmas [Commercials] 🎄✨ Here we go. Day 1 of 12. Gonna start with a strong one from 2018. Title: Bouygues Christmas 2018 Director: Martin Werner Agency: BETC Paris Music: "Come and Get Your Love" a classic by the Redbone. This is a key driver in this ad. So, what makes this ad worthy? Well, let's start with the music - it's a damn catchy tune that you don't mind listening to over and over in a 90 second commercial. "Come and Get Your Love" by Redbone stands out as a classic for several reasons: Catchy Melody & Rhythm: The song features an irresistibly catchy melody that's easy to sing along to. Its upbeat rhythm, is a great dance track, appealing to a wide range of listeners. Cultural Significance: Redbone blended rock with R&B and tribal music, creating a unique sound that was innovative and influenced future musical genres. Memorable Opening Riff: The opening riff is iconic and instantly recognizable, contributing to the song's lasting popularity. Feel-Good Lyrics & Vibe: The song's lyrics are uplifting and positive, promoting love and happiness. This feel-good quality has given it a timeless appeal. Making a great song to associate with Christmas and your brand Wide Appeal & Usage: The song has been featured in various movies, TV, and obviously commercials, each time reintroducing it to new audiences and reaffirming its place in popular culture. Overall, its combination of a catchy tune, cultural impact, & positive message makes this song a beloved classic and helps push this onto the list. What else? Well, it has just enough of 'white dad dancing' to flavour it with a nostalgic cringe that makes you smile. And as we explore the nostalgic elements, there is the cassette player [look it up kids - it was a 'thing'] with a self-made holiday mix-tape ... also 'a thing' that Gen X has warm memories of. All of this happens in the first 15 seconds. But the closer is the emotional hook that brings this whole thing together and makes it a masterpiece. Let's look at why this hits you in the 'feels.' First off, it's about a relationship [multi-generational] between a father and a son, where the father wants to share his joy and with all true joy relationships - he cares not what it looks like to the outside world - sharing the joy is the only thing that matters - that it may be embarrassing to his son is of no concern. All children have experienced this weird cringy joy. When it spawns to the next generation - Dad knows his legacy is alive and well. Family culture has been cemented. All this is achieved in a 90-second ad that has only 4 spoken words ... and all in French - you don't even have to understand the language to 'get it.' Bravo to all involved in this creation - it is art. Kudos to brand Bouygues for not trying to take center stage So, Thoughts folks?  ... Onto DAY 2. #12DaysofChristmasCommercials

What a...... Y 👏 E 👏 A 👏 R. Top things I've learned at Prime Marketing Agency: 1. When you don't think you can, remember that you CAN. 2. There is a solution to every problem. Buckle down, get creative. 3. It's always a good time to rip off the band-aid. Don't get in your own way. 4. When you think you've learned everything, you're wrong. Keep learning, keep upgrading, keep asking questions, keep levelling up. 5. Work and life hack: a ROS (Run of Show). #personaldevelopment #learning #marketingagency

New Post: WME Leadership Announces New Organizational Structure For Contemporary Music - https://lnkd.in/d7SXzvYp - WME’s music leadership team outlined a new organizational structure for the company’s contemporary music department today in a company-wide memo, detailing strategic changes for the Endeavor-owned agency built around A&R, bookings and crossover opportunities. In a memo to WME’s contemporary music department, global head of contemporary music Lucy Dickins and global co-head of contemporary music Kirk Sommer further detailed their plans, introduced over the summer months, to build upon the 45,000 concerts their team booked in 2023. Related Ice Spice Signs With WME for International Representation 12/13/2023 For A&R, which covers new artists signings and artist development, “new artist discovery will be coordinated across all genres and regions,” the memo explains. “Given the globalization of our business and the speed at which new artists break today, we believe this is a critical piece to identifying new talent. Kevin Shivers will be leading these efforts on behalf of the team, working with regional and genre leads.” For booking, Dickens and Sommer explained, WME will continue to build upon its “multiple regional servicing groups, including an Asia-Pacific presence, Latin-American team, and a robust European operation,” the memo reads. Ron Opaleski will lead global bookings and international touring strategy across North America, while Tony Goldring will lead similar efforts for the company’s international clients. Josh Kurfirst will lead efforts on behalf of festivals, Clint Mitchell will lead non-traditional touring and Ryan Jones will cover the company’s private and corporate events. Dickens and Sommer wrote also detailed changes at the company’s crossover department, which the two leaders said “is our #1 differentiator.” “Given its importance,” the memo explained, “WME partner Keith Sarkisian will be stepping in to oversee the coordination of non-touring services for the agency’s roster, working with divisions from across WME and Endeavor.” That includes working with Dvora Englefield, WME partner/head of new music strategy, “who will continue to identify new business opportunities and strategic partnerships on behalf our artists.” Citing “the growth across each of our offices,” Dickens and Sommer also announced the appointment of the company’s first-ever regional office leads, managed by Brian Aherns who oversees operations for the music team. The leads for WME’s international officers are Kevin Shivers (Beverly Hills), Michael Coughlin (Nashville), Stephanie LaFera (New York), Josh Javo

#Promotions101 Banner Placement Past Promotions Run For #UBSArena Placing Banners On Highways Entrance and Exits Are A Cost Effective Way Of Promoting /Advertising Your Music, Brand, Product, Event Or Business. #StreetTeam #StreetPromotions #StreetMarketing #GorillaPromotions #GorillaMarketing #GrassRotsPromotions #GrassRootsMarketing

Why The Kacey Musgraves Ad During The Grammys Matters For Media On 2/4 during the Grammys, MCA Records Nashville, Interscope Records, Universal Music Group, and Sandbox Entertainment, promoted a new Kacey Musgraves era via a :30 second spot on TV. This ad aired second in the pod of commercials, in the first half of the program. As someone who works in media, I feel that this is an incredibly smart move on the team responsible for album rollout and advertising. In a music market today that is so saturated by short form video promotion (Reels, T!k T0K, etc.), they are pulling the ultimate "uno reverse" against the rest of the music industry and I believe it will ultimately pay off. Why It Matters Recently we have seen this promotion strategy done before. Hollywood Records recently ran :30s Video Ads on Hulu to promote singles from their artists ALMOST MONDAY and Kensie. This method was definitely successful to some extent, reaching a large quantity of Hulu subscribers with a high frequency. They were also the first record label I have seen in the past year that capitalized on using this media channel. However, creative wear out seemed to become apparent, so much so, that users made T!k T0ks discussing their mixed opinions on the ads. The thing that makes the Kacey Musgraves ad stand out in contrast to the Hollywood records ads is, that it was surrounding a BIG moment in music. This year The Grammys obtained over 17 million viewers in total according to AP News/Nielsen. Additionally the team in charge for ad placement, chose to have it on linear TV which on a normal day wouldn’t be to their benefit but, in the case of big programs and big moments, linear TV easily would reach a high percentage and more diverse profile of viewers in that timeframe (30s) - than perhaps a standard post to social channels. An extra boost in reach/views comes from platforms such as Youtube TV, and the social content that was posted afterwards. Not only is this a smart move in terms of numbers of views, but also attention. MCA Records Nashville, Interscope, and Sandbox Entertainment know that obviously the main psychographic of the individuals watching the Grammys would be music lovers. So therefore, these people would be more likely to watch the ad in full and interact with the link at the end of the ad. The timing of the ad airing is strategic as well, appearing shortly after Kacey Musgraves announced the Grammy for best country album. The creative itself is striking and simple, using music and nature noises up until the last few seconds where she sings, “My Saturn Has Returned”, which again makes it stand out against the other dialogue heavy ads. I look forward to seeing how the rest of the era/album rollout for Kacey Musgraves progresses. And I am interested to see if other labels will begin to adopt this strategy in the future. Sources: https://lnkd.in/gk7sEXYB https://lnkd.in/grmQinBq

The lawsuit, expected to be filed soon, accuses Live Nation Entertainment, the parent company of #Ticketmaster, of using its dominant market position to suppress competition in the live events sector... #antitrust #antitrustlaw #competitionlaw #entertainment #tickets #liveevents

Ready, Set, Go 💨 Part of what makes experiential unique compared with other channels is the craft of translating our creativity into tangible, real-world experiences that bring people together. Having an idea is one thing, but bringing that idea to life in the physical world? Well, that’s another ballgame.  From the original 3D sketch to the end result, "Ready, Set, Go" dives into the Set Creative archive and compares the ‘render to reality’ of projects we’ve had the privilege of delivering in recent years; showcasing the knowledge, skill and work from our designers, producers, suppliers and of course, clients. 👉 👀 Swipe to see more from the The Coca-Cola Company's immersive Coke Studio activation. Across four US music festivals, the Coke Studio connected with 35,000 Gen Z festival-goers, inviting them to create their own music through larger-than-life instruments, and the simple act of play. 🎵 💃 Learn more - https://loom.ly/zcRWpUQ WPP #Creativity #ExperientialMarketing #LiveEvents #BrandActivation