Sol de Janeiro

We recently celebrated the launch of our Rio Radiance SPF 50 Collection under the sunshine of Los Angeles! ☀️ Our pool party brought together beauty VIPs, influencers, and editors for an unforgettable day filled with immersion into the world of Rio Radiance SPF 50 Sunscreen collection. From Brazilian-inspired Fresco Ball games to immersive activities that transported guests to the vibrant beaches of Rio de Janeiro, the atmosphere was buzzing with excitement and energy. Guests had the opportunity to capture unforgettable memories with plenty of photo moments, while they danced the day away to the sensational beats of Sofi Tukker's DJ set. 🎶 🏖️ But the highlight of the event was our the educational piece with our esteemed dermatologist partner, Dr. Zubritsky, who shared invaluable insights into skincare and sun protection.   ✨ Thank you to everyone who joined us in celebrating! Keep glowing with our Rio Radiance SPF 50 Collection.

We are so excited to officially announce the launch of the Rio Radiance SPF 50 Sunscreen Collection in partnership with Sofia Richie Grainge ☀️ The collection features the Rio Radiance SPF 50 Body Spray, Rio Radiance SPF 50 Body Oil, and the Rio Radiance SPF 50 Body Lotion.    With the help of renowned creative agency Chandelier Creative, the campaign was produced by Photobomb Production, LLC., shot by Dan Beleiu, and directed by Warren Fu. The "Sunscreen Worthy of Your Skin" film and photography campaign stars Sofia Richie Grainge as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun. Inspired by 1960s and 1970s pulp movie trailers, Sofia's comedic quest to fly closer to the sun is brought to life within an immersive, sunny set reflecting the Sol de Janeiro brand. Shop the full Rio Radiance SPF 50 collection here: https://lnkd.in/ehABT7CK

Thrilled to announce that Sol de Janeiro has been recognized as one of Fast Company's Most Innovative Companies of 2024!    🏆 No. 1 in Beauty  💛 No. 39 as Most Innovative    From our iconic product lineups to our dedication to customer centric strategies, we're proud to be at the forefront of innovation in the beauty world.    “Authenticity is our approach to everything,” says founder and CEO Heela Yang. “We’ve never tried to fit into anyone else’s idea of what a beauty brand should be.”   Thank you to our incredible community for your continued support as we bring the vibrant spirit of Brazilian inspired beauty to routines everywhere! ✨ And a very special thank you to Brendan Vaughan for the honor and Heidi Mitchell for the write up.   Dive deeper into the spirit of our success and those of like-minded brands here, https://lnkd.in/g79nprvg

Sol de Janeiro has announced a strategic partnership with award-winning recycling social enterprise, Walter Recycling.    The success of its latest pop-up in NYC highlighting the effectiveness of Delicia Drench Body Butter and Cheirosa 59 Perfume Mist achieved +338% of the projected gross sales goal marking an +838% increase over previous events. This initiative not only set a new standard for product launches, but also underscored the brand's commitment to environmental responsibility, officials said. https://lnkd.in/gagn6-fm

We had an amazing time celebrating the grand opening of our Sol de Janeiro pop-up in NYC! ✨ Our intimate launch party brought together beauty VIPs like Alix Earle, Victoria Monet, and Nazanin Mandi, along with influencers and editors, for an unforgettable evening filled with discovery and indulgence in the world's body care obsession and all things Sol de Janeiro.   Guests had the opportunity to experience our two newest launches, Delicia Drench Body Butter and Cheirosa 59 Perfume Mist, through immersive activities such as mood-boosting experiences, photo moments, relaxing hand massages, and even a guided meditation session led by Peloton Instructor Dr. Chelsea Jackson.    💜 Be sure to check out the Sol de Janeiro Pop-Up open until February 25th!   Sol de Janeiro Pop-Up 414 West 14th Street Sunday to Thursday from 11am to 6pm Friday to Saturday from 11am to 7pm

We are thrilled to announce our expansion to Roblox! 🌴☀️🏖️ Grab your digital passport, pack your virtual perfume mists and body cream and get ready to explore the Sol de Janeiro Universe. The Sol de Janeiro Universe is on a mission to make the internet a more positive and joyful place by creating an experience where players can come for a daily boost of joy and confidence as they engage with the community and learn more about their favorite Sol de Janeiro products under the warmth of endless summer. GET READY TO: 💞 Collect creams and mists! 😄 Give compliments & spread good vibes! ⬆️ Earn points to level up and unlock new activities 🛒 Shop at the Sol de Janeiro virtual store! 🛍️ Earn free limited UGC (while supplies last) Special thank you to Glossy for their insightful conversation with our CMO, Tamera Ferro, who perfectly captured our mission, "Positivity, confidence and the personal expression of celebrating yourself. That’s what we want people to walk away with.” 🗞 https://lnkd.in/gpt5nEEE Experience our first foray into the metaverse and help us create the most joyful place on the internet! 🕹 See you there! https://lnkd.in/e_azVFnh

We are excited to announce that Sol de Janeiro Co-Founder and CEO, Heela Yang, has been honored as one of Glossy 50: 2023! We share this amazing recognition with other change makers in the fashion and beauty space. "The brand's awareness has leapfrogged in the past couple of years as we now have brand of 20-30% in most of our markets." "We have a tremendous opportunity to expand our distribution, but we'll do that thoughtfully and with the right partners that can support the brand" said Heela Yang. Enjoy the full list article here, https://lnkd.in/gHhfj28R

We are excited to announce that Sol de Janeiro has been honored as one of WWD Beauty Inc.‘s 2023 Brands Of The Year in the Prestige category! We share this amazing recognition with like-minded brands that have stood out in the beauty industry over the past year. "While its success is proof positive that a hero product can build a significant business, Sol de Janeiro has no intention of stopping anytime soon." “We're blessed with this fun, playful, lifestyle brand that can extend across many categories. We can really have fun. The sky's the limit." according to Co-Founder & CEO Heela Yang. Enjoy the full list here, https://lnkd.in/ePfx53du

This Giving Tuesday, our values are at the heart of what we do. As A Brazilian-inspired brand, we celebrate the people, places and spirit of Brazil, prioritizing ingredients that are beneficial for the skin and creating products that radiate positivity. In honor if our Sol de Janeiro family, we've donated $50,000 to support the Rainforest Action Network. We can't do it alone, so we invite you to take part. For the next 24 hours, for every donation made to RAN, we'll match it, doubling our impact. Join us in protecting the rainforest, https://bit.ly/49U0tvQ

Piper Sandler's 46th semi-annual survey, Taking Stock With Teens® was released last week. Showcasing teen behaviors, brand preferences and spending habits, Sol de Janeiro has made big moves in the latest report. 💛 Sol de Janeiro secures the #2 spot in the fragrance category for all income groups of teens, up from #3 in the last report. ☀️ Sol de Janeiro has now claimed the No. 1 ranking among upper-income teens, with a substantial 27% mindshare, surpassing Bath & Body Works. We're immensely grateful to our community and our partners who are part of the Sol de Janeiro journey. Check out the full report here: https://lnkd.in/ga_mgndh