Sol de Janeiro’s Post

Sol De Janeiro is having its time in the sun.    The L’OCCITANE Group-owned beauty brand came in No. 1 of Fast Company’s Top 10 beauty companies list and ranked No. 39 out of the publication’s Top 50 most innovative companies.   According to the outlet, Google searches for its perfume mists rose nearly 30% year over year in 2023. What’s more, the brand’s social media presence has kept them at the forefront of consumer attention; one bottle is reportedly sold every seven seconds worldwide. "As one of the fastest growing, award-winning skincare brands in the world, Sol de Janeiro has consistently delivered a stellar performance across its range of body care, fragrance, and hair care products," said Marion Amirouche, brand manager, Sol de Janeiro travel retail.    To date, the company has amassed 1 billion TikTok views using the hashtag #soldejaneiro and north of 825 million views for the hashtag #cheirosa. A whopping 75% of the brand’s highest-viewed TikTok videos features its mists alone.   Much of this social media fanfare stemmed from organic influencer mentions from the likes of Alix Earle and JoJo Siwa, to name a couple. https://lnkd.in/gvKKYi2X

What do consumers think about the brands who advertise during #LunarNewYear? In this post by my colleagues at C Space, we did the research to find out, and offer some great advice for brands both who do advertise and for those who may want to but haven't yet. #brandauthenticity #deithinktank https://lnkd.in/gUJhUnpU

A landmark for the Dove brand - 20 years since the launch of the Campaign for Real Beauty. This week, Dove will publicly renew its vows to Real Beauty for future decades, reflecting a world that has changed a lot since 2004 and ready for even more change.   20 years later, the brand it is still true to its mission of changing beauty from a source of anxiety to a source of happiness. We were – and still are – doing things differently. Marketing by creating emotional connections rather than just selling. And proving that winning businesses can be so much better when they are driven by a meaningful purpose. #Dove #KeepBeautyReal #DoveRealBeauty #LetsChangeBeauty

Exciting News from "PR Award Grand Prix 2023"! We're thrilled to share a quick update on the results of this year's PR Award Grand Prix 2023, where our CEO, Tetsuya Honda, served as the President of Jury. After careful consideration of nearly 100 outstanding entries, the winners have been selected, and it was no easy task for our distinguished judging panel. Honda, in his role as the president of Jury, provided valuable insights based on three key perspectives: 1) Purpose Matters: Is the initiative contributing to society, demonstrating a social impact? 2) Authenticity is Key: Does the company/brand authentically align with its activities? 3) The Power of Inclusion: Has the initiative engaged diverse stakeholders, fostering co-creation and ensuring sustainability? This year's entries were exceptionally competitive, and all top-tier projects demonstrated remarkable excellence. Among them, the project "Upside-Down Real Estate: Transforming Non-Commercial Vacant Houses with Tenant Perspectives for Community Development" stood out. Its innovative PR approach addressing societal challenges earned unanimous acclaim from the judging panel, securing the prestigious Grand Prix. - About "Flipping Real Estate" (さかさま不動産): https://lnkd.in/gk2sdFez With the increasing societal challenge of vacant homes due to factors like aging populations and decreasing birth rates, the "Flipping Real Estate" project tackles this issue head-on. Predictions indicate that by 2040, the vacancy rate will exceed 40%, presenting a severe societal problem. "Flipping Real Estate" turns the traditional property listing approach on its head. Instead of showcasing property details, the website displays the dreams and aspirations of individuals looking to rent. The platform facilitates direct communication between property owners and potential tenants, allowing them to finalize agreements independently. Importantly, there are no fees associated with using the platform. - The concept of "Upside-Down" is a fundamental perspective in public relations, allowing us to view various challenges from a different angle, revealing new possibilities. Congratulations to all the awardees! We extend our respect and look forward to witnessing continued excellence in the field of public relations throughout Japan. #PowerdByPR #PRAwardGrandPrix #PR2023 #InnovationInPR #Congratulations https://lnkd.in/gdWthwJM

Building a beauty tribe of your own? Nearly 50% of beauty brands are already promoting some form of retention program. Here are 4 things Sol de Janeiro does to stand out. 1. Target behaviors, not actions. 2. Tier rewards to maximize value. 3. Give gifts, not discounts. 4. Find your North Star. P.S. To get stuff like this served fresh in your inbox, subscribe to the Pop Up Report by RareCircles. Link in comments below. #cpgmarketing #beautybrands #communitybuilding

As Japan's beauty standards evolve, so do the opportunities for businesses to connect with consumers in meaningful ways. Whether you're in the food, clothing, or any other industry, understanding the changing landscape of body representation in Japan is key to crafting impactful marketing campaigns. While Japan may have been perceived as conservative in the past, there's been a notable shift towards body positivity in recent years. Global fashion brands have been instrumental in driving this change, setting the stage for businesses of all sizes to follow suit. By embracing diversity and inclusivity in your advertising efforts, you not only align with the values of modern Japanese society but also differentiate yourself from competitors. Understanding the nuances of beauty standards in Japan allows you to tailor your messaging and imagery effectively, resonating with audiences on a deeper level. As you navigate the ever-changing marketing landscape, remember: inclusivity is not just a trend, but a powerful tool for building lasting connections with your target audience. Take a look at our piece on the changing beauty standard in Japan, focusing on body positivity! https://lnkd.in/g6sPFBWg #BodyPositivity #JapanMarketing #Inclusivity #JapanmMarketResearch #MarketResearch #CultralInsight #Tokyoesque #CultralInsight

Cinco de Mayo is more than just a day for beer and tequila—it's an opportunity to celebrate the vibrant heritage and resilience of Mexican culture. While it's often mistaken for Mexican Independence Day and predominantly celebrated in the U.S., its significance extends beyond mere festivities. As brands rush to capitalize on this day with marketing campaigns aimed at Hispanics, it's essential to consider the deeper connection needed to cultivate lasting relationships with diverse communities. What steps is your brand taking to authentically engage, persuade, and mobilize Hispanic consumers throughout the year? As a proud Hispanic-owned business, we understand the importance of embracing and sharing cultural traditions beyond a single day of celebration. At The Imagen Group, we're dedicated to helping businesses of all backgrounds honor their heritage and differentiate themselves in today's multicultural market. We believe in crafting marketing strategies that authentically reflect our clients' identities and resonate with their audiences year-round. Whether you're looking to boost visibility, connect with diverse communities, or grow your brand, our team is here to help. Visit theimagengroup.com today to learn more about how we can elevate your brand in today's diverse marketplace. Feliz Cinco de Mayo!

Last week we launched I Am Me - Jones Road Beauty's first ever brand campaign. The campaign centers around the concept of knowing who you are and owning it. It promotes consciously focusing on what you like about yourself, embracing what makes you unique, freeing yourself from impossible standards, and encourages a kinder shift in the narrative for how we speak to ourselves. There's so much noise out there. So many people with so many opinions on who we should be, how we should be, and when we should be it. I Am Me is a declaration and an active decision on prioritizing what is right for you. It's a message I think the world really needs and one that is a large part of Jones Road. This campaign has been my baby for over a year. We initially teased it back when we held our first Women of Influence conference and made it the subject of the first conversation. Bobbi led the discussion with her own internal conflict of being in the public eye and constantly being scrutinized, wanting to escape it and free herself of the negativity, yet also finding validation and beauty in her work. This opened a much larger discussion in which 31 powerful women spoke of their personal hardship in living an empowered life. We then teased "I Am Me" on a larger scale during Jones Road's third anniversary when we launched a collaboration with Lingua Franca, designing one of our pieces to say and promote "I Am Me." Our audience loved the message which tremendously validated the mission. I am so proud of the campaign and all the work that has gone into it. It's extremely clear that every member of the Jones Road team feels strongly about this mission. This passion is what fuels the campaign - from the rollout of our Adgile Media Group campaign trucks to the inspiring women who were interviewed, we clearly love what we do. I'm attaching the campaign launch video here but there is far more to come. More women to celebrate, more stories to share, more resources for those who are struggling to find confidence, and more noise to make. Stay tuned!

The client: "We're looking for press surrounding our products, our inspiring founder story, and to be the brand celeb nail artists turn to when creating looks for their A-list clients." VLIV: "On it." Our client PLA came to us to build awareness around how founder Michelle Nguyen's grew the company exponentially in only a few years (while also giving back to the beauty community), as well as visibility for their gel nail polishes with media and celebrity nail artists. They had a clear brand story that we couldn't wait to begin telling to our contacts. The result? In less than two months, we've secured coverage for Michelle in top-tier trade and consumer outlets, highlighting her story and expertise. We've also landed press for the nail products while receiving positive feedback/social media love from dozens of the top celeb nail artists - with many planning to use the products for upcoming celebrity appearances. It's only the beginning of the partnership, but we're excited to see how the brand will grow and the positive impact our PR strategy will have. With a strong vision from both the brand and the PR team, and a clear strategy to get there, magic can happen. 🪄 Want to learn more about how VLIV can grow your business? Send me an email at [email protected] to set up a time to speak, or join our newsletter, The VLIV Edit (link in comments) to get more insights and tips from the team. #beautymarketing #beautypr #pragency

Dove utilized social media to challenge traditional beauty standards, promoting body positivity. Their approach showed the power of authenticity and championing societal change. In a world where beauty standards often feel unattainable, Dove's Real Beauty Campaign stood tall, challenging norms and celebrating real beauty in all its forms. Dove's approach wasn't just about selling products; it was about sparking a movement. By championing body positivity, embracing diverse shapes, sizes, and colors, they reshaped the conversation around beauty. Through heartfelt ads, empowering social media content, and initiatives like the Dove Self-Esteem Project, they didn't just advertise—they inspired. Their commitment to authenticity showed the power of using their platform for societal change, making us all feel seen and valued. The hit the market with this strategy and it worked. Join us in celebrating diversity, self-acceptance, and the beauty in every unique individual. Let's continue to spread positivity and redefine beauty standards together! So, you can actually use social media strategy for marketing any brand and enhance traditional marketing. #RealBeauty #BodyPositivity #Dove #socialmediamanagement #linkedin #marketing