amika

dream routine won an IPSIE! thanks to the IPSY community of 20M+ beauty enthusiasts, dream routine overnight hydration treatment received the award for best hair product.

Check out the 2024 amika CSR + Sustainability report! Highlighting amika’s sustainability journey has consistently been one of my favorite projects to work on year over year. Amika had another great year full of sustainability achievements such as Sephora Clean + Planet Aware, Climate Neutral Recertification, 4Oceans partnership, Scope 3 investments, and regenerative agriculture just to name a few! https://lnkd.in/eXN73U2m

it's official: our LA friends finally found their perfect dry shampoo match! we're so proud of our team + partners, Activate Inc., for creating this perk up pop-up on abbot kinney last weekend.

Earlier this year I had the honor of representing amika for some SEPHORA global activations. A highlight I’m especially proud of is being able to connect with Janne Flores at The Beau Life in Singapore and sharing a little about why I’m so passionate about the forward motion of the conversation in this industry. Bonus: Read until the end for Amika’s top tips on fighting frizz in Singapore’s high humidity climate. https://lnkd.in/gZEKF4tt

LA! your perfect dry shampoo match is calling. we're hosting a perk up pop-up this weekend in venice. stop by the brig parking lot for photo moments and samples of our fan-favorite perk up dry shampoo collection! we'll be there from 11 a.m. - 6 p.m. saturday 5/18 and sunday 5/19. rsvp: https://lnkd.in/gn8cHRaT

spotted: amika in the wild. we’re so excited to see our pick up for perk up dry shampoo campaign in full swing across new york city! if you’re in NYC, swing by 23rd and park ave to see our hand-painted wall (yes, it was hand-painted), and pop by the Bedford Ave L station to check out our subway station takeover. big thanks to OUTFRONT Media for bringing this to life! not in nyc? open TikTok today, may 14, to our topview placement--the first video you’ll see upon opening the app for the first time today. take a peek here: bit.ly/3K24Xol prepare to see this campaign into june with even more out-of-home support in NYC, not to mention consumer events in LA this weekend 5/18-19 and NYC in june! major shoutout to the entire amika marketing team, Front Row, and all of our incredible partners for bringing this fun + breakthrough campaign to life!

our phones have been ringing off the hook for a supercharged solution for extra, extra oily scalps. introducing NEW perk up ultra oil control dry shampoo—a dialed up formula designed to refresh + revitalize the oiliest of scalps for the ultimate clean feeling. this community-requested formula features talk of the town ingredients that go the (long) distance to remove more oil than our traditional perk up dry shampoo. available now on loveamika.com, loveamika.ca + online SEPHORA (US + CA) + coming to SEPHORA (US + CA)stores soon!

our team sure does clean up nicely! earlier this week, we attended the Brooklyn Children's Theatre Gala for the second year in a row. this year's gala was a celebration of 20 years of impactful work in the community and we were honored to be a sponsor of this gorgeous night. Brooklyn Children's Theatre's incredible mission is to bring together students from diverse backgrounds to learn + grow through the collaborative art of musical theatre. they reserve space in each of their classes for low-income students so that the program truly reflects the diversity of Brooklyn. in FY23, 77% of BCT students attended on scholarship and 74% of the students identified as BIPOC. the evening consisted of phenomenal performances by the Brooklyn Children's Theatre kids and some iconic Broadway stars, including Micaela Diamond, Tamika Lawrence and Kristolyn Lloyd, emotional + heartfelt speeches by CEO of Grantmakers for Girls of Color, Monique Couvson, Ed.D. and Tony-Award-winning Actor/Director/Producer, LaChanze Sapp-Gooding and was hosted by John Oliver so you can imagine the laughs throughout the night!

during our spring conference in Oceanside, California, we partnered up with Orangewood Foundation to assemble 640 hygiene kits. these kits will go to adolescents + young adults in Orange County, many of whom are exiting foster care, experiencing hunger + homelessness, and developing life skills. giving back is a cornerstone of what we do here at amika. we're passionate about partnering with organizations like Orangewood Foundation that are making real impacts in their communities. learn more about Orangewood Foundation: https://bit.ly/4aF7kcc