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The 47th Piper SandlerTaking Stock With Teens now has more than 61 million data points around teen preferences and spending in the 23+ years of researching teens. ⭐ The core beauty wallet reaching the highest level since spring 2018 at $339 (+8% Y/Y), driven by growth in all categories. ⭐ Fragrance is experiencing the greatest growth at +23% Y/Y. ⭐ E.L.F. BEAUTY continued its dominance as the No. 1 cosmetics brand and grew its share by 16 points Y/Y to 38% and ranks in the top 10 skincare brands and beauty destinations. #research #beautybrands #beautytrends #trends2024 Beauty consumers still prefer to shop in-store vs. online at 85% preference for in-store. Ulta is ceding some mindshare to Sephora, but with both retailers having ~60% loyalty membership penetration. https://lnkd.in/e-4dQCug

Maria won the clothing game with ACE! Maria had a dream to launch a clothing line that would wow millennials around the world. But she had a bigger problem: how to figure out what they really wanted. She tried many market research firms, but none of them got her. They all offered cookie-cutter solutions that didn’t fit her vision. She was about to give up until she met Snware Research. At Snware, we didn’t just talk; we listened. We understood Maria’s passion and her challenge. And we offered her something different: Online panels with real people from different countries, cultures, and backgrounds. Maria was intrigued. She decided to give it a shot. And boy, was she glad she did. As the data came in, Maria saw a kaleidoscope of consumer opinions. She heard from millennials in New York, Tokyo, Paris, and beyond. They told her what they liked, what they hated, and what they wished for. Back in New York, Maria used Snware’s data to craft her marketing strategy. She knew exactly what to do, because she had the insights to back her up. She was ready to launch her clothing line to the world, confident that it would be a hit. Maria’s story is a testament to Snware Research Services Pvt. Ltd.’s USP: reliable online panels for global B2C markets. In a world where trends change and markets evolve, we can help businesses like Maria’s find their way to success. #marketresearch

7️⃣ out of 1️⃣0️⃣ millennials buy their beauty products online, with Gen Z not far behind. Beauty products are sold through inspiration, not necessarily research and product comparison. We deep dive in our latest blog into how our beauty brands can truly inspire their customers with video. https://bit.ly/46YqY0B

Apparently Gen-Z are more loyal than many companies might think. Even as they desire to try new products, nearly 60% are willing to keep buying from their favourite brands, according to McKinsey’s 2023 global consumer survey . More #genZtrend info in the article... #businessinbeauty #beautyindustry #cosmeticsin2023 #genztrends2023

Millennials exhibit a heightened concern for the composition of their consumer goods, particularly when it comes to health and wellness aspects, a stark departure from previous generations. Their emphasis on natural ingredients extends from skincare to haircare, prioritizing products devoid of harmful chemicals and artificial additives. This generation's upbringing coincided with the widespread accessibility of the internet, rendering them adept at navigating vast troves of online information. Consequently, they possess the ability to scrutinize product compositions with a simple Google search, dismantling any veil of obscurity that big brands might attempt to maintain through complex chemical jargon on packaging. Today's consumers demand transparency, leveraging digital resources to make informed purchasing choices. To resonate with the millennial demographic, brands should spotlight their use of natural ingredients and adopt a policy of full ingredient disclosure. Consumers are increasingly willing to invest a premium in products that eschew toxins, favoring transparency and purity over conventional alternatives laden with chemicals.

Gen Z has spoken and we’re all e.l.f.ing 👂’s Piper Sandler issued their 46th semi-annual Taking Stock With Teens survey today and the results are e.l.f.ing amazing 💥 GREAT FOR BEAUTY 💋 ✨The core beauty wallet (cosmetics, skincare, fragrance) stood at $324/year (+23% Y/Y), led by cosmetics (+33% Y/Y) ✨Cosmetics held the highest priority of beauty spending at $127, the highest level seen since '19 GREAT FOR E.L.F. BEAUTY 🤩 ✨ e.l.f. remains the No. 1 cosmetics brand, increasing 13 points Y/Y to 29% for female teens 👏🙏 With praise and gratitude to every e.l.f. and every e.l.f. partner for continuing to put their head, heart and soul into making anything e.l.f.ing possible 🚀 ABOUT THIS REPORT: Piper Sandler Taking Stock With Teens® survey is a semi-annual research project that gathers input from 9,193 teens with an average age of 15.7 years. Follow this link to learn more👇 https://lnkd.in/gF46Ecxq

It’s easy to make assumptions about Gen Z behavior, but it’s outdated to think their actions aren’t well thought through. Unhealthy habits are often balanced with ‘healthy’ actions, and while easy to do, brands need to move away from preconceived ideas of how Gen Z behave.

Decoding Shopping Behavior: Men vs. Women! 👩👨 Have you ever wondered how men and women differ in shopping? 🤔💭 Join us on a fascinating journey into the intriguing world of shopping behavior, where we'll explore the unique tendencies, preferences, and motivations that shape the buying habits of both genders. #ShoppingBehavior #MenVsWomen #RetailTherapy #FashionFinds #TechTrends #GPRS #Globalpanelresearchsolutions #marketresearchreport #onlinesurveys #datacollection #marketresearch

Fashion is constantly changing — and so are the priorities of Gen Z and millennial shoppers. To be successful, fashion business leaders need to understand these influential shoppers because as these two generations mature, their influence — and spending power — will continue to grow. In partnership with Drapers, we've released a report that analyze Gen Z and millennials’ evolving shopping habits and preferences and highlight where brands and retailers should be focusing their time, energy, and investments in order to successfully future-proof their businesses. Download now: https://bit.ly/3PMgcFi

KEY INSIGHTS Gen-Z shares some similar priorities with Millennials when it comes to their beauty habits, with a focus on authenticity and diversity, and a desire to shop for beauty in stores in addition to online. Nearly half of Gen-Z consumers said they research beauty products extensively before purchase, with a similar share learning about product ingredients and benefits beforehand, according to new research from McKinsey. Gen-Z is more loyal than many brands think. Even as they desire to try new products, nearly 60 percent are willing to keep buying from their favorite brands.