SHEIN Distribution Corporation

🌟 Meet Tygerian Lace, Nayik Rodriguez, and Isha Kadijah 🌟 These talented fashion designers from the Washington, D.C. area sat down with us recently to share their background and how they got involved with the SHEIN X designer incubator program. Isha shared, "One day while taking a class in entrepreneurship, I decided I wanted to create my own business. I got involved with the SHEIN X program when I was at least 3 collections in. I applied and luckily I got an answer within the next 2-3 days that they accepted me!" Discover more designer stories: https://lnkd.in/gbDp9t69

For the first time, designers from the SHEIN X Designer Incubator Program have launched collections made from rescued fabrics as part of SHEIN’s partnership with Queen of Raw, a global circular economy technology company whose flagship software, Materia MX, specializes in solving supply chain’s excess inventory issues for the world’s largest companies. ✨ "We knew that SHEIN would be a perfect partner to help Queen of Raw scale a rescue initiative for the world's deadstock," said Founder and CEO of Queen of Raw, Stephanie Benedetto. "We're thrilled to be able to get these rescued and beautiful fabrics into the hands of some incredible designers from SHEIN's incubator program." ✨ To bring this collection to life, SHEIN worked with six talented SHEIN X designers, Christian Caldwell, De Johnea Thorpe, Rajvizithi singh, Ngozika Okeke,PhD(c), Mel Dorey, and Daniela Ricciardelli, who designed 30 stylish pieces created to delight SHEIN shoppers and pave the way for a more circular fashion future with a lower environmental impact. Learn more: https://lnkd.in/gznWVJPM

We're proud to spotlight two talented Tampa-based designers from the SHEIN X Designer Incubator Program, De Johnea Thorpe and Danielle Brion 💞 Catch them on a recent segment on WTSP-TV's Great Day LIVE Tampa Bay, where they each spoke about their journey to becoming a SHEIN X designer, their collaborative experience with the SHEIN team, and the inspiration behind their designs. "My style is for the lady that's confident and loves to be the center of attention," De Johnea shared. 

What a ride it's been! Another incredible year at Stagecoach! Check out these scenes from our time there 🌵 📸 For our third consecutive year we welcomed thousands of fans to the SHEIN Saloon. We couldn't be more grateful for the incredible energy and support. There were a variety of fun experiences for guests including Accessories Giveaway, Cowboy Karaoke, Line Dancing Sessions, a Mirrored Bull Photo Moment, Personalized Bracelets Station, along with Lounge & Bar Watering Hole. Thanks to the entire SHEIN team for making this event so special!

The SHEIN return process just got easier for customers in the continental U.S.! We’re thrilled to announce our partnership with Happy Returns, a UPS Company, to implement in-store returns across 300+ Forever 21 retail locations.   The process is simple and hassle-free. A QR code is generated through SHEIN’s returns portal for the shopper to use, which is then scanned at Forever 21 followed by a quick verification by a store associate ensuring the correct item is returned. Plus, here’s an added perk: Shoppers will receive a same-day discount on their next Forever 21 purchase!   "We are always looking for new ways to optimize the shopping experience for SHEIN customers – from speedier delivery to easy returns," said George Chiao, President, SHEIN U.S. "Happy Returns has pioneered a seamless, simple returns model and we are excited to launch this offering across hundreds of Forever 21 stores across the country."   For more info, see full announcement linked below.

We love seeing our content production team in the spotlight! 🎥 ✨ SHEIN's Marisa Runyon spoke with Cale Guthrie Weissman at the Modern Retail Commerce Summit, where they discussed the evolution of SHEIN's content strategy. Marisa dove into her team's top priorities for 2024, which include creating timely and engaging content that resonates with SHEIN customers and showing products from a wide range of sizes and styles. ✨“I feel very strongly, and I think any marketer would, that your brand voice needs to reflect your consumer,” Runyon said. “It was very easy for us to see who our consumers were because they are on the internet talking about our brand.” ✨  Check out the full article from Maria Monteros, linked below!

We were delighted to join Girls Inc. of Greater Indianapolis earlier this week with leaders from SHEIN sharing insights and advice from their own professional journeys to guide these young women in their future careers. ✨ "Girls Inc is inspiring future generations of women leaders, and it was energizing to spend the evening sharing our stories and empowering this community of girls right in SHEIN’s backyard of Indianapolis," shared SHEIN's Angela Tucciarone. ✨ The event supports Girls Inc. of Greater Indianapolis' mission to empower youth from ages 6-24 years old by offering impactful programs that are focused on education, healthy self, advocacy, and leadership development, and instill in them the confidence to become leaders in their communities.  This multi-year partnership is part of SHEIN's expanded commitment to empower women. We are excited to provide in-kind and mentorship opportunities that assist in the professional development of these amazing girls!

Last week, SHEIN hosted its inaugural SHEIN Sessions virtual event. These 30-minute sessions aim to highlight important SHEIN initiatives and partners, featuring leaders and change-makers from diverse backgrounds. Coinciding with Women’s History Month, our U.S. employees had the chance to engage in discussions with our first guest speaker, Juanita Ingram, Esq. JD MBA, Founder and Board President of Dress for Success Chattanooga and Dress for Success Greater London and ambassador for Dress for Success Singapore. She discussed the newly announced partnership in the U.S. between Dress for Success and SHEIN, emphasizing Dress for Success' mission to empower women in achieving economic independence, career development, and overall well-being.   We're grateful for this new partnership and for the opportunity to make an impact in the local community! 💞

We are so proud of 🎉 Kevon Albright 🎉 for being a finalist in the 2024 SHEIN X Global Challenge! Out of nearly 1,000 applicants from 70+ countries, Kevon was one of 10 designers chosen to attend the final challenge in London last week and the only U.S. based finalist! Kevon applied to the SHEIN X Global Challenge, where aspiring designers are invited to submit three Spring/Summer looks with a chance to win various prizes, after seeing the contest details on social media. All eligible submissions were showcased on the SHEIN X Challenge website, where the public voted for their favorite designs. The top 20 submissions advanced to the second round, where a panel of industry experts selected the 10 finalists. We can't wait to see her designs come to life on SHEIN later this year! Shoutout to Kelsey McFarland for her interview with Kevon on KTNV Channel 13 Action News, linked below! Also, thanks to L. Malik Anderson for this great article on Kevon's design journey: https://lnkd.in/gexnNx7k

Our 2024 SHEIN Pop-up season is HERE, and we're starting off in West LA at Santa Monica Place this weekend! We can't wait to share the excitement with all our amazing SHEIN fans! 💖 See you there! Friday & Saturday from 10am-8pm Sunday from 11am-7pm *For more details: https://lnkd.in/gNnyK_Cf Thanks to Matthew Hall at Santa Monica Daily Press for this profile on our event!