SHEIN Distribution Corporation’s Post

Today’s article shared by Shravan Tickoo is “Get One Thing Right” by Andy Dunn, the Co-Founder and CEO of Bonobos. In the article, Andy sheds light on the power of focusing on one exceptional product. Andy argues that consumers only need one outstanding thing from a company, and founders should prioritize making that one thing great before considering diversification. The focus on a singular, high-quality product is seen as crucial in a digitally-driven retail landscape, where competition is intense, and customer expectations are high. Let’s take on the example of Crocs and understand what Andy says “Make one thing great. Get one thing right” Singular Product Focus: Crocs started with a bang, placing the spotlight on their iconic foam clogs – the comfort kings despite being deemed kinda-ugly. The success of the Singular Product: Witnessing over 720 million units sold since 2002, Crocs' foam clogs became more than just a product; they became a sensation, captivating a diverse consumer base. Potential for Expansion: From this singular success, Crocs strategically expanded within the clog category, introducing variations for toddlers, women, men, and more. Today, they boast over 30 colour variations and even offer customization options through Jibbitz. Continued Success: Despite the initial "kinda-ugly" reputation, Crocs continues to thrive, turning their unique identity into a trend. Memes, collaborations with Balenciaga, and guest designers like Drew Barrymore – they've embraced their distinctiveness and turned it into enduring brand power. Andy Dunn's wisdom rings true – "Make one thing great. Get one thing right." Crocs exemplifies how focusing on excellence in a singular product can lead to a legacy of innovation, diversity, and sustained success. #Entrepreneurship #SuccessStories #BusinessStrategy #Crocs #AndyDunn #ProductFocus #Innovation #BrandSuccess #artandproductmusings

IP collaborations are everywhere & they're 🔥. Who remembers this one between the artist KAWS and Japanese retail Goliath, Uniqlo? We were lucky to be working with Uniqlo at the time and it was amazing to see the buzz this collaboration sparked internally at the company and in the world of streetwear. You see, this is a PERFECT pairing for a few very important reasons, but the biggest one I am going to call out is: Price point differential in shared market. KAWS generally makes instantly-sold-out & high-end (starting at $750USD) art toys and fine art (in the millions). Uniqlo makes fast fashion clothing on the cheap end (think H&M but better). They share a LOT of the same fans. So KAWS was able to leverage the relationship to produce lower price point goods (without tarnishing the KAWS brand) and Uniqlo was able to aligns it's lower-end product with a high-end brand name. It was a huge win win. Uniqlo gets some KAWS street cred. KAWS gets new fans & customers on the other end of the market. This is why at Polyform Studio we push HARD for our clients to collaborate with other startups, brands, and founders to amplify their reach & learn more about their customers. It's not JUST for fashion people! #collaborate #collab #uniqlo

Thanks to Christine Tao for posting this and coming into my feed. This is great example of a good use of AI with not only iteration but proper labelling of data/classifiers to make the data clean such that the AI becomes actionable and useful. Please read the article on insights to avoid garbage in/garbage out problems and also working on disparate data silos. Also another example where AI wins - in a highly verticalized, for lack of a better word, fashion.

The Lead's Chief Content Officer, Sonal Gandhi, was quoted in Modern Retail article, Cider bets on physical retail with its first pop-up store in the U.S. “'As brands launch more pop-ups or experiential retail experiences around the world, it’s important to cultivate close relationships with attendees', Sonal Gandhi, Chief Content Officer at The Lead, said. 'You have to have systems and mechanisms in place to go back to that customer that interacted with you and the brand,' she told Modern Retail. 'Understand who they are, what interests them and then re-engage them with a right product, a right offer, a right message…think about what’s next.'” https://lnkd.in/ety--RzP

Chinese fast fashion startup Shein may list in the U.K. amidst fears that it may fail to receive approval from the U.S. SEC to list in New York. U.K.'s finance minister, Jeremy Hunt, met up with Shein's chairman, Donald Tang, to persuade the company, although the firm's first preference is the U.S. Earlier this month, U.S. Senator Marco Rubio urged the SEC to block Shein's listing in the U.S. unless the firm provides additional disclosures about its operations. Shein had confidentially filed for a U.S. IPO in November last year. Per reports, the firm was targeting an IPO valuation of between $80B and $90B. At the time, Shein's valuation had dropped by a third from the peak of $100B to about $66B when it raised a $2B funding round last May. If Shein does list in the U.K., it might be the second-largest listing held at the London Stock Exchange after Glencore International's debut. Several British companies, including chipmaker Arm, have gone public on foreign shores, causing a dip in public listings in the U.K. Arm debuted on Nasdaq at a valuation of £48.5B ($61.5B).

SHEIN is holding talks with the #LondonStockExchange for a possible #initialpublicoffering in the UK, despite already teeing up Wall Street titans Goldman Sachs (NYSE:GS), JPMorgan and Morgan Stanley (NYSE:MS) for a New York listing. According to a Sky News report, Shein’s executive chairman Donald Tang met LSE executives and associated stakeholders to discuss a flotation during a visit to the capital last week. A London #IPO would be a stunning coup for the beleaguered Square Mile, at a time when listings remain historically low and UK market valuations remain considerably behind their US counterparts. A #Shein IPO would also provide a massive boost of optimism for the City after the calamitous snub from domestic tech giant Arm Holdings in August. More at #Proactive #ProactiveInvestors http://ow.ly/pt0A1055hQH

🔥 TRAFFIK: Where European Fashion Meets the LA Hustle 🔥 As an entrepreneur in the bustling world of fashion, I've always been passionate about the intersections of style, storytelling, and service. At TRAFFIK, our mission is clear: making European fashion resonate powerfully in the US narrative. Let's break down our recent stats, which perfectly encapsulate our dedication: ✨ From our last 50 pulls: 30% curated for high-profile editorials. We're talking about narratives that aren't just about fabric, but about fashion revolutions. 30% made those unforgettable moments on the red carpet. Where design, intent, and the right moment collide under the paparazzi's gaze. 30% appeared on your TV screens - marking interviews, performances, and moments that will be remembered. And the final 10%? They rocked the world of music videos, proving once again that fashion isn't just a backdrop, but often the lead guitarist in the symphony of visuals. 🚀 But here’s the kicker: in the world of PR, time is often tighter than the most figure-hugging dress. An astounding 80% of these pulls had less than a 2-day lead time. Yet, our team ensured perfection in every delivery within LA, absorbing the extra costs. NYC deliveries, mainly for those iconic editorials, averaged at less than $100/request. Local dispatches? Just $30 on average. Efficiency, speed, and economy – the TRAFFIK way! We're not just about moving fashion; we're about moving narratives, changing perceptions, and, most importantly, ushering in the future of fashion amidst the challenges of sustainability, tech integration, and the ever-evolving consumer preference. In this era of fast fashion, sustainability concerns, and the cry for genuine inclusion, TRAFFIK stands as a beacon for what's possible when passion meets purpose. To the designers, stylists, and innovators: we're here, we're ready, and together, let's make fashion history! 🌟 #FashionForward #TRAFFIK #EuropeanFashionInLA #Sustainability #Inclusion #Diversity #DigitalRevolution