Omnicom Media Group

OMD Costa Rica's campaign "The Forgotten of Education" for the Universidad San Marcos earned the Bronze Effie Award in the Sustained Success Category. In order to increase the number of enrollments in the period from 2019 to 2023, San Marcos University built a new audience. The campaign drove a 4x increase in enrollment over the past five years. Congratulations to the OMD Costa Rica Team! To find out more visit effie.cr. #BeOMG

Michael Roca Executive Director of Omnicom Media Group’s cross-culture center of excellence reveals two words that have impeded investment in Hispanic audiences. https://bit.ly/3QKp7Ha #BeOMG

"As our brands ramp up their reinvigoration efforts, deepening connections with customers and engaging in the cultural conversation, it’s crucial we work with best-in-class partners who can help us imagine and then do better.” Gap CEO, Richard Dickson, tells Ad Age why the iconic apparel brand selected Omnicom Media Group as its media AOR. https://bit.ly/4dIKaEe #BeOMG

Omnicom Media Group congratulates ADWEEK 2024 Media All Star Michael Roca. As Executive Director of OMG’s Cross Cultural Center of Excellence, he helps put diverse audiences at the center of media strategy to unlock growth for our clients. https://bit.ly/4dJ3v8f #BeOMG #ADWEEK

This week, George Manas, OMD Worldwide CEO, and .Katherine Freeley, Head of Media Center of Excellence, Boehringer Ingelheim, took the stage at the Association of National Advertisers Advertising Financial Management Conference to share insights on fostering an effective agency-client partnership, co-creating a modern agency model rooted in transparency and governance, and unlocking media as a growth multiplier. For OMD, accountability to our clients' business outcomes is the foundation of winning. #BeOMG #ANAAFM

Omnicom Media Group was well represented in Ad Age’s profile of next-gen media buyers, with associate directors for video investment Alexandra Cudia (OMD), Sarah Cobuzzi (PHD), and Griffin Timoney (Hearts & Science) discussing capabilities and conversations they want to be front and center at next week’s Upfronts. https://lnkd.in/eYfky5m2 #BeOMG

At last month’s Possible event in Miami, Omnicom Media Group's Chief Intelligence Officer, Joanna O'Connell explained how the evolution of advertising into an omnichannel experience for consumers is changing their expectations of what brands can do. https://bit.ly/44AgmFu #BeOMG

"Lovesac stands alone in its category for its ability to create customer experiences that transform first-time buyers into brand devotees. As their agency, it's our job to enhance and scale these experiences to bring more Lovesac pieces into more homes.” — Chris Stanger, CEO, Hearts & Science USA https://bit.ly/44B2w5H #BeOMG

PHD Australia helped debut Intuit Mailchimp's first Australian Brand Campaign, "To: Australia From: Mailchimp", with 66 static and digital OOH units launched across Sydney and Melbourne metro locations. PHD Australia was engaged by Intuit Mailchimp and global PHD counterparts in the US to offer local market context and collaborate on active digital projects this year. https://bit.ly/4bMzBOH #BeOMG #PHDIntelligenceConnected

Activations outside the commercial pod, in-content marketing opportunities, and retiring the word “linear”: Optimum Sports Chief Investment Officer Jeremy Carey offers a preview of the agency’s priorities and perspective going into the 2024 Upfronts. https://bit.ly/44xxifZ #BeOMG