Jump 450

What is the difference between procedural tests vs creative tests on paid social? Procedural Tests like these are tested at the ad set level: - Optimization Event Testing - Attribution Window Testing - Manual Targets or Advantage Plus Targets - Advantage Plus Placements or Manuel Placements - Exclusion Lists - Day Parting While Creative Tests can be a many different elements from UGC messaging to brand or product focused messaging to emotion specific messages OR different formats like images, videos, carousels, DPA’s etc. the list goes on. But have you considered how the difference between these 2 types of tests will affect the way you set up your campaigns for ultimate scale? For instance the two testing types must be separated into their own areas of a campaign or else you will NOT be running a perfect split test. For more essential testing guidelines check out Jump 450 on YouTube.

There are creative tests and procedural tests. This would be considered a procedural test.

What is the most common pain point that you solve for? Start there.

What is the best day to launch your ads? Start with which days of the week convert best and worst for you. Then organize your tests by creative theme. Leave room for 50x your CPA divided by 7 days. Tests should launch the day after your worst performing day. And here’s a pro top: Do NOT read into day 1 data. Day of week seasonality and algorithmic learning are both very real.

“A world-class marketer looks for only one thing…a really worthy product.” Andrew Masanto

Struggling to find ads that convert on YouTube? Those clicks are coveted and you only get 5 seconds to grab their attention. Many advertisers waste precious time talking about product features but users want to know what is in it for them. Lead with the promise. Financials and hard numbers will grab their attention especially when you’re selling high ticket products.

With Attribution Windows the argument is always… Which window is best? Which channel or platform are showing the best results? In our opinion, it’s none of them. BUT a small portion of all of them are correct. So look at Attribution Windows VS Channel Performance as a whole. And use window tests vs channel or campaign performance as a directional indication of performance.

How do you choose the best attribution window for your business? Initially we run tests to see which ones match up from a backend attribution perspective or an overall revenue or incremental impact perspective but that doesn’t mean you should not continue testing. You can look at the length of your sales cycle, but did you know it’s also important to match that attribution window up with the optimization event in your campaign? Sometimes it makes sense to test a longer window if you are running a top of funnel awareness or conversion campaign and you are not a product that will be purchased impulsively. That may be just the first time a user is getting introduced to you.

What you need in your founding team members with Andrew Masanto

Today on “5 Minute Founders,” Nick Cegelski of 30 Minutes to President's Club, the #1 sales podcast in the world, shares his top 3 actionable takeaways to growing a podcast… 🟢 how to solve for 0 to 1 growth by establishing an audience from the time of launch. 🟢 encouraging binge-ability from the beginning by launching a batch of episodes at once. 🟢 how to grow your audience with cross collaborated promotion from your guests. To hear the full interview with Nick where we cover the strategy he used to grow 60k followers on LinkedIn search Jump 450 on YouTube.