McCann Worldgroup

In Peru, breast cancer is the second leading cause of death for women, despite the illness having a 93% survival rate when detected at an early stage. The healthcare system in Peru is overrun, with waiting periods of up to a year and a half for mammograms, while the private health system is excessively expensive. Tottus Supermarket recognized this issue and took action to protect their most important customers: Peruvian women. Along with McCann Lima, they made mammograms surprisingly accessible and affordable through a familiar vehicle: a gift card that you can buy in a supermarket. The “Gift of Life” card gave women access to a quality mammogram at private clinic at an 80% discount, making an important health service as easy as buying milk at the supermarket. To learn more about “Gift Card of Life,” click here: https://lnkd.in/erEgusfa #McCannWorldgroup #TruthWellTold

Fine dining restaurants send patrons home not just with lighter wallets, but often, with grumbling stomachs, unsatisfied by the fancy yet meager portions. McDonald’s, however, is known for bringing great taste, satisfaction and smiles to consumers—even those coming out of high-end establishments. That's why FP7 McCann and McDonald's created the "After Dinner Dinner" program, where McDonald’s provides just what they need – a free second dinner. The activation used geolocation to identify patrons in the vicinity of top-tier establishments in the UAE, and surprised them with push notifications urging them to go to their nearest McDonald’s on their way home. There, they could claim a free meal by presenting their expensive check from the upmarket eatery. To learn more about "After Dinner Dinner," click here: https://lnkd.in/erQUsjRc #McCannWorldgroup #TruthWellTold

Our Global Chief Creative Officer, Javier Campopiano, chatted campaign chemistry with Alison Weissbrot of Campaign US. Give the podcast a listen at the link here: https://lnkd.in/ertn6n-a

“Selfless Shelves” for Arla Foods (Puck) by FP7 McCann has been shortlisted for the Titanium Lions at Cannes Lions International Festival of Creativity 2024! As the economic crisis in Lebanon continues, women have been severely impacted and are facing a 63% increase in unemployment. For their main source of income, those living in rural areas have turned to the Lebanese tradition of making “Mouneh,” preserved food often stored in repurposed jars. With the help of FP7 McCann, Arla food brand Puck supported Lebanese women by inviting them to use their own kitchen in Beirut, certified to industry food safety standards, and provided them with thousands of their own repurposed and sanitized jars to fill with their family recipes. The women then placed personalized labels on the jars, which were then sold from a very special place—Puck’s own “Selfless Shelves” space in Carrefour stores across the country. The campaign also extended online, where Puck sold the Mouneh across the Middle East. Learn more about “Selfless Shelves” here: https://lnkd.in/e7ipAdQQ #McCannWorldgroup #TruthWellTold

“The Everyday Tactician” by McCann London for XBOX has been shortlisted in the Titanium category at Cannes Lions 2024! For the launch of “Football Manager 24,” a hyper-realistic soccer team management game, XBOX and McCann London helped Bromley FC recruit its next tactician from an untapped talent pool: gamers. Making headlines across the UK, this campaign increased usership of the game by 190%, and brought a talented new tactician, Nathan Owolabi, to the team. With the help of the data-savvy gamer, the club achieved the best season ever and was promoted to League Two for the first time in its 132-year history. “Football Manager 24” also became the most played edition in the history of the game franchise. To learn more about The Everyday Tactician, click here: https://lnkd.in/gyUAGAJB #McCannWorldgroup #TruthWellTold

We’re thrilled that “Room for Everyone”  by McCANN Poland for Mastercard has been shortlisted in the Titanium category at Cannes Lions 2024. Coming off last year’s “Where to Settle,” which leveraged data to help Ukrainian refugees in Poland find the best cities to plant new roots, the team has unleashed the power of data again with “Room for Everyone,” a campaign that shows how Ukrainian and local Polish businesses can help each other thrive. To learn more about the project, click here: https://lnkd.in/eefZdxPv #McCannWorldgroup #TruthWellTold

TyC Sports was the most watched sports channel during the 2022 World Cup, when Argentina beat France and earned their long-coveted third star. A year later, TyC's rights to air the games had expired, so they took the anniversary celebration down to the small coastal town of San Bernardo, Argentina, where one could find a humble establishment called the Argentina Hotel - which unlike the country's football team, only had two stars to its name.  TyC upgraded the hotel in many ways to help it match its namesake, including adding new TV sets, on which footage of the World Cup win played on loop. The whole process was “documented” in a comedic mock documentary film that aired on TyC during the anniversary. It became the most-watched video in TyC Sports history, without showing a single shot of the match – and for the first time in history, the Argentina Hotel was able to hang up a "no vacancy" sign for the whole summer season. Learn more about "Hotel la Argentina" by Mercado McCann here: https://lnkd.in/eqZZ6fM4 #TruthWellTold #McCannWorldgroup

“Translators,” a documentary by McCann Detroit for U.S. Bank, won the Grand Prix, 4 Gold, and 2 Silver awards at The Drum Awards last week! “Translators” sheds a light on a vital role that over 11 million bilingual children in America play: translating everything from healthcare to legal documents for their older relatives who don’t speak English. U.S. Bank saw this firsthand in their branches and created Asistente Inteligente, the country’s first and only Spanish voice assistant specifically for banking – allowing native Spanish speakers to bank wherever and whenever works best for them. We’re honored to be recognized for this important project. To learn more about “Translators,” click here: https://lnkd.in/g7pVmXRJ #McCannWorldgroup #TruthWellTold

Last month, our Innovation team, along with our McCann Paris teams, visited VivaTech, Europe's biggest tech conference. They immersed themselves in the latest innovations and curated TechSafaris for more than 70 clients from L'Oreal and Safarolle. VivaTech showcased the enduring relationships between humans and technology: technology can uplift us, helping us become superhuman and augment our capabilities. Here are three key learnings: 1. Good Relationships Are Based on Good Communication: With the rise of conversational AI, we saw how L'Oreal's beauty genius can make us all better makeup creators, how SephoraChat offers personalized recommendations making online product search an intuitive and seamless experience, and how MetaXRayBan's new glasses enable us to interact with the world in front of us. 2. Be in a Relationship that Uplifts and Elevates You: With AI's learning capabilities, we saw new technologies that literally uplift you. From robotics like ‘Hypershell’, an AI-assisted apparatus that can help people do their favorite activities like hiking and running with less effort, to the ‘Bhout’, AI punching bag that learns your movements and helps you improve, and our beloved 'Fufuly' pillow that learns your breathing techniques to help you breathe better and relax. 3. Be in a Relationship that Understands and Provides What You Need: We loved seeing how small companies and big companies are reimaging the consumer journey with AI. 'EveryHuman' by ‘Scentronix’, creates super-personalized fragrances based on deep data and algorithms and ‘Sanofi’ is leveraging AI across their organization to create better content, products, and innovations for their HCPs and consumers. #McCannWorldgroup #TruthWellTold

Katie is driven by kindness and motivated to make those around her feel comfortable enough to be themselves. When asked about her role models, Katie said, “Female Athletes. They are resilient and know their worth, they're proving their worth, and they're fighting for what they deserve.” #MWTogether #MWPride