Dentsu Creative

As Canadian wildfires continue to break records for their destruction, with experts predicting an even more severe season ahead, earth-first outdoor apparel company tentree and Dentsu Creative Canada have launched a ground-breaking AI-powered wildfire detection technology that helps spot early signs of wildfire in social media photos. Following Wildfire uses a proprietary algorithm to scan major social media platforms for photos Canadians have shared in the outdoors, including with the #FollowingWildfire tag, and uses computer vision to detect smoke or flames that might have otherwise gone unnoticed. It then escalates threats to local fire authorities to take swift action. 🔗 Learn more over at LBBonline - Little Black Book: https://lnkd.in/e7-eY86n

"If the creative people are just average, AI can give us an average idea... if people can come up with a more outstanding, groundbreaking idea, then that idea will stand out more in the AI age. So it's a tough age for creative people, but at the same time, it's very exciting for talented creative people." dentsu Global CCO, Yasuharu Sasaki, joined Charles Day for the latest episode of the ‘Fearless’ Podcast to discuss using #AI to stretch the boundaries of human creativity. The episode is the fourth in a series of conversations around the impact of AI on the creative industries — brought to you in partnership with Cannes Lions International Festival of Creativity! 🔗 Listen here: https://lnkd.in/dJJd_qRp

With an average of 18 million viewers per game and 184 million fans (approximately 50% of the U.S. population), the NFL is one of the world’s most popular sporting leagues. Learn how 7-Eleven partnered up with Dentsu Creative US to leverage a key moment in football to drive social influence and merchandise sales! 🔗 https://lnkd.in/edGhpEWU

We’re still riding high after an action-packed two days at D&AD last week — an event topped off with 1 Black, 4 Yellow, 7 Graphite and 10 Wood Pencils won by dentsu's Creative teams! Those in attendance were in for a treat, with dentsu Global CCO, Yasuharu Sasaki, taking to the stage to share some successful cases from dentsu, and inviting people to consider how we can create 'emotional infrastructures' and touch people's hearts in an age of AI.   We also took our innovative #AI enabled fortune teller experience on the road to entertain those eager to unravel the secrets of their creative future!   🔗 Learn more about our activity at D&AD 2024 here: https://lnkd.in/ePiJ6-fT

Counting down the days to your summer vacation? Embark on a voyage of discovery with Dentsu Creative Italy’s poetic film for MSC Cruises!   Celebrating MSC Cruises' century-long journey, “For a Greater Beauty” captures the brand’s enduring elegance and the extraordinary experiences to be found both off and on-board.   🔗 Unpack all the details here: https://lnkd.in/eaQ5fbuW

How do you make the internet a safer space for users in the Netherlands? That was the challenge that Dentsu Creative Amsterdam and leading Dutch telecom company KPN took on when they launched the #BetterInternet platform in 2023. For its first campaign they teamed up with Dutch pop star MEAU to launch the song "A Piece of Me”, with the aim of raising awareness about the dangers of online shaming. Instead, they triggered a global movement - changing culture, changing behaviour and even changing the law in the Netherlands. Swipe through to hear from the team about this world-changing and award-winning work (which just picked up 2 D&AD Pencils✏️)... Dentsu Creative Amsterdam #dentsucreative

What a night! D&AD announced its 2024 winners yesterday and we’re thrilled to share that our teams in Amsterdam, Canada, the US, Australia — as well as our dentsu Japan colleagues — picked up 20 pencils! Huge congratulations to our incredible talent and clients behind these well-earned wins.   🔗 Check out all of the winners here: https://lnkd.in/dCEykMMu #dandad2024 #dentsucreative Dentsu Creative US Dentsu Creative Amsterdam

"I've lost the will to live” "Please put milk tea in my coffin when I die”… When Lipton Milk Tea, a much beloved beverage in Japan, changed its recipe in 2022, 667 complaints were filed within 6 months — the highest number of complaints in the history of Morinaga Milk Industry! To help re-launch the drink, with the original recipe, dentsu Japan transformed these passionate complaints into a romantic anime film — an affair between customers and Lipton Milk Tea. 🔗 Check out the full story here: https://lnkd.in/e38bNqp6

We're destined for London's Southbank for D&AD tomorrow! Will we cross paths there? Journey to our stall and step into our AI-enabled photo booth — a quirky fortune-teller experience, crafted specifically for the creative industries! 🔗 More details here: https://lnkd.in/ePiJ6-fT #dandad24 #DentsuCreative

The good news keeps on coming! Congratulations to our Dentsu Creative teams in Argentina, Brazil, the US and Canada — alongside our dentsu Inc., Tokyo colleagues — who have earned 3 ‘Best of Discipline’ awards at The One Show 2024!   🔗 Explore all of the winning work here: https://lnkd.in/dV8yfFdf The One Club for Creativity dentsu #OneShow2024 #DentsuCreative