Curious about #CTV? 📺 Don't miss your last chance to register for tomorrow's episode of #TechTalks with Jake Richardson, global head of CTV strategy at Moloco, and Adam Landis, head of growth at Branch. We'll discuss all things CTV advertising — best practices, FAQs, and more. Register to join: https://lnkd.in/eZD-f7H8 #ctvadvertising #ctv #digitalmedia #mobilegrowth
Branch
Software Development
Palo Alto, California 43,569 followers
We provide cross-platform linking and attribution solutions to the world's leading digital brands.
About us
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers, and drive more conversions. Branch has raised more than $667M from investors such as NEA, Founders Fund, and Playground Ventures and is headquartered in Palo Alto, CA and with offices around the globe.
- Website
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https://branch.io
External link for Branch
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Deep Linking, Mobile Analytics, Mobile Referral, Mobile Install Attribution, Mobile Growth, Attribution, Mobile Ecosystem, Mobile Apps, and Martech
Products
Branch Platform
Mobile Analytics Software
Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. Quickly implement smart banners, people-based attribution, deep linked email, referrals, content sharing, and more.
Locations
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Primary
195 Page Mill Rd
Suite 101
Palo Alto, California 94306, US
Employees at Branch
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Pejman Nozad
Founding Managing Partner at Pear
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Steve Zuccaro
Director HR Operations / Compensation & Benefits / People Programs
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KC Simmons, MSOD
Director of Learning & Development | LinkedIn and PlayStation Alum
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Adam Landis
Mobile Advertising & Marketing | Head of Growth @ Branch | Founder & CEO @ AdLibertas (acq by Branch)
Updates
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Ready to take your mobile marketing skills to the next level? 🌟 Branch University offers tailored learning paths, comprehensive training modules, and certifications to showcase your expertise. 🌐💼 Discover what's new at Branch University and pave the way for your mobile growth success: https://lnkd.in/dAURuAkx
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What will it take to make #AdAttributionKit successful? Catch the full conversation with David Philippson, Adam Landis, and Mark Hansen: https://lnkd.in/eaY6p2nd #SKAN #adattributionkit #apple #wwdc
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Google’s Performance Max (PMax) and Meta’s Advantage+ Shopping Campaigns (ASC) are revolutionizing performance advertising in the era of privacy-centric marketing. These advanced, machine learning-powered ad products are reshaping how marketers reach and engage their audiences across digital platforms. We sat down with Jonathan Yantz, managing partner at M&C Saatchi Performance, to explore the impact of these innovations and strategies for maintaining effectiveness. Check out the interview 👉 https://lnkd.in/estPKZ_V Adam Landis #mobilegrowth #digitaladvertising #performancemarketing
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"Why can’t we just measure advertising accurately?" It's a question that keeps marketers and advertisers up at night. So, we asked Adam Landis to give us a rundown of the hurdles reshaping measurement — from privacy policies to new tech. Read the full blog: https://lnkd.in/eZdiST-2
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Have questions about AdAttributionKit? 🍏 Our favorite crew of industry experts, Adam Landis, Mark Hansen, and Dataseat (Now part of Verve Group) CEO and co-founder, David Philippson, broke down the major WWDC announcements, including AdAttributionKit and what it means for marketers and advertisers. Catch the replay: https://lnkd.in/eaY6p2nd #WWDC2024 #SKAN #AdAttributionKit #apple
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What an incredible day at Leaders in Mobile Growth London! 🎉 Last week, we brought together some of the brightest minds in the mobile growth industry for a day of learning, sharing, and networking. The agenda was packed insightful sessions from industry experts on the latest strategies and innovations shaping the future of mobile marketing. A special thank you to our amazing speakers, panelists, and sponsors for sharing their expertise, and to our attendees for their active participation and engagement. Your contributions made this event a tremendous success. 🙌 Richard Shotton Ellen Hainsworth Ruairi Mc Veigh Marco Antognozzi Catriona Woodward Paul Davey Jordan Bayliss Amit Saniwal David Philippson Peggy Anne Salz Dane Buchanan Adam Landis Mark Frigon We’re already looking forward to the next edition of Leaders in Mobile Growth! Dataseat (Now part of Verve Group) #LIMG #mobilegrowth
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+7
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Branch reposted this
On June 10th 2024, Branch opened the doors to it's new address in #Bengaluru, KA. This marks a big step in our journey and growth in India. Our new space is designed to spark creativity, collaboration, and excellence. #LifeAtBranch, is all about inclusivity, learning, and teamwork. Our #Bangalore office reflects these values, offering a lively and supportive environment for both professional and personal growth. Vishakha Raj Sajana Shankaran Namrata Verma Vilji Sabastian Tharun Kumar K C CA Amodh Kamath Margana Nord Michelle Rife (she/her) Monika C. Erik McRae #NewOffice #Growth #Community #Culture #Innovation #TechIndia
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Still buzzing from #WWDC? Us too! Join our webinar tomorrow, "Analyzing Apple’s Latest Innovations and Privacy Changes," to hear David Philippson, CEO and co-founder of Dataseat (Now part of Verve Group), and Branch's Adam Landis and Mark Hansen break down all the key announcements! 📱 Reserve your spot: https://lnkd.in/eaY6p2nd #wwdc2024 #apple
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Apple's #WWDC2024 brought exciting, though not earth-shattering, announcements. Instead of SKAN 5 updates, Apple announced AdAttributionKit — an expected replacement that provides support for reengagement and third-party marketplaces. Curious about what this means for your app? 📱 Read our full analysis: https://lnkd.in/dXwqnDfS #wwdc #adattributionkit #skan #apple