AppsFlyer

"Despite some advancements, the true potential of smartphones remains untapped, as the innovation lies in the software and in the actual context, which is the user data." Co-founder & CEO Oren Kaniel details the next chapter in the smartphone evolution and why AppsFlyer is uniquely positioned to support this transformation. Read below:

➡ How to embrace data-driven disruption. ➡ How to defy traditional silos. ➡ How to redefine the purchase funnel. ➡ How to leverage personalization and relevance. Edik Mitelman, GM of Privacy Cloud at AppsFlyer, shares what brands and advertisers can expect to take away from #Cannes2024 in the #RetailMedia space: https://lnkd.in/d6Cxp9mh And of course, you can meet Edik and the rest of our team of experts where they'll be hosting meetings at the lounge area MediaLink Beach: Address: Promenade Robert Favre Le Bret across from Palais II Link to book meetings: https://lnkd.in/dKVmd3Dq Elad Mashiach, Cheif Partner Office Gal Brill, General Manager  Ori Yitzhaki, VP Product  Travis Landrum, VP of Sales  Tami Harrigan, VP, Business Development - Data Collaboration Platform  Stas Klyachkovsky, AVP R&D See you there!

MAMA, ARE WE THERE YET? #VAMOS💃🏾🕺🏾

We're not done yet! MAMA Sanya may be coming to an end soon but 3 more MAMAs are on the way, including one that's happening right now on the other side of the globe!🇲🇽 It's been 5 years since the last time we did this in China, so we went all out with this one, and no matter if it was keynote speeches, panel discussions, fireside chats, or roundtables - AI reigned supreme. Of course, we didn't forget other important topics and touched on everything from signal loss to fragmentation to mobile marketing innovation, data collaboration, and so much more! Huge shoutout to our partners and customers who made this event incredible.💙 💚 On to the next!✈️

Bitcoin?💰 You have other problems to deal with. Like underperforming campaigns with poor creatives. So how do you improve your ads? Here are 4 best practices: 1 — Know your target audience 👯 Start by identifying similar brands’ audiences and analyzing their best-performing posts for insights into ad copy, visuals, and CTAs. 2 — Tell a story 📰 When you use storytelling in an ad creative, you’re not just selling — you take the viewer on a journey and make them feel something. 3 — Show your value proposition, don’t simply describe it 🏆 Use your creatives to help users understand how your product can solve their problems — or fulfill their needs — to make the whole exchange more compelling. 4 — Use high-quality images and vibrant colors 🖼 The right image or graphic can make your ad stand out in an already crowded digital space. For more: https://lnkd.in/d5mbTR9V

"Playable ads are killing it" 🔥🎮 The wonderful Claire Rozain shares her thoughts and insights following the release of our Creative Optimization report and webinars. Thank you, Clair, so much for the shoutout and the thorough breakdown! To check out Clair's full video, head on to her YouTube channel: https://lnkd.in/eRmp89mQ

🌟Come to MAMA!🌟 This is a special week for our flagship event, MAMA, as we're hosting 4 events in 4 different locations around the world!🌎 Our global events bring the latest tech, innovation, and insights our industry has to offer, including mobile marketing, analytics, AI, data clean rooms, and more. And, of course, it all goes down in the most fun and exciting way!💃 Learn more about it and upcoming events: https://lnkd.in/d7-WgyWF

How creative are you with your ad creatives?🪄 Join us for a #webinar led by industry experts that'll cover: ✨ Strategies for introducing #GenAI use. ✨ Ways to tackle common challenges. ✨ How to leverage the technology to make the right impact on your campaigns.  Don't forget our esteemed speakers: Aidan Quest - Sr. Director of Gen AI @ Liftoff Mobile Ayse Betul Ozdemir - UA Manager @ Product Madness 📱🎮 Max Barer - Head of Creative Optimization @ AppsFlyer Shamanth M. Rao - CEO @ RocketShip HQ - Mobile User Acquisition Agency Sign up here: https://lnkd.in/dZ6jyRWP

Ever done spring cleaning on your strategies?🧹 Well, it’s still May - and you may want to see the fresh spring insights in our inaugural State of Creative Optimization report!🗞️🎨 It’s no secret that the real mover of mountains in mobile is data. The data determines budgets, forecasts, and now - creative strategies.  That’s why we’re launching a first-of-its-kind deep dive into the data behind creatives. From AI’s impact on creative strategy to tips on finding the balance between IPM and retention, this report is a can’t-miss for app marketers. It’s time to get creative:

Are you #DMA ready?🛡️ The European Union’s Digital Markets Act (DMA) is arriving, aiming for equitable competition and a commitment to stringent privacy within the tech industry. Here's everything you need to know (so far): https://lnkd.in/dEnByC5M