Braze

We are thrilled to announce our support for the construction of five solar facilities in Michigan. This initiative highlights our commitment to sustainability and climate science, focusing on impactful and scalable actions. ♻ ⚡ Read more: https://lnkd.in/eRvwauUv

The Power of In-App Messages 📲 In-app messages (IAMs) are the top channel for customer engagement. Our 2024 Global Customer Engagement Review analyzed interactions of 9 billion users with nearly 1,000 companies using Braze. Key findings ⤵ Activation: IAMs drive immediate actions 🚀 Monetization: They boost in-app purchases and ads 💰 Retention: Regular IAMs reduce churn 🔄 Read more: https://lnkd.in/eXQqRf4S #InApp #Apps #AppNotifications #CRM #Marketing

We’re excited to announce that Braze has received FOUR workplace awards! 🏆🏆🏆🏆 Today, Braze was named the #7 Fortune Best Workplace in New York™ (Small and Medium) by Great Place To Work US. Additionally, this week, U.S. News & World Report recognized us as one of the Best Companies to Work For in the Northeast (Top 25%), Best IT, Software & Services Companies to Work For (Top 25%), and Best Companies to Work For overall (Top 10%). A big thanks, as always, to the Braze team – your dedication to contributing to a positive workplace really shows 🌟 Want to find out firsthand what's special about #BrazeLife? Check out our open roles: https://lnkd.in/eVWgVPkM #BestWorkplaces #GPTWCertified

ATTN: Friends headed to #CannesLions — meet me by the Palais for Frosé! I’ll be on Cabana Row with Braze at Cannes showcasing exciting brand activations that harness data as the new creative to build brand equity with every interaction. I lead the 427° Innovation Lab at Braze, working across 20+ industries (notably 🎥 Media & Entertainment, 🏀 Sports, 🎮 Gaming, 🎲 Gambling, 🏦 FinServ, 🛍️Retail & e-Commerce, 📦 CPG, ✈️ Travel & Hospitality/Hotels, 🍔 Restaurants & QSR, 💘 Love & Dating) to orchestrate absolutely engaging brand experiences across channels: email, mobile push, web, apps, IAM, SMS, WhatsApp. Excited to connect with old friends & meet future ones 🔮 On va refaire le monde! 🇫🇷 Let’s remake the world 🌎 Link to Register ⬇️ https://lnkd.in/ezkKvccz See you there! 👋🏽

🔍 Problem: JOE & THE JUICE, a global healthy-eating brand, aimed to enhance their loyalty program to engage customers better and boost customer lifetime value. They sought to transition from standard messaging to a personalized loyalty card experience while ensuring efficiency for their small team. 🎯 Strategy: Using Braze and mParticle technology, Joe & the Juice crafted automated customer journeys across email, in-app messages, and push notifications. These messages, tailored to user data and behavior, aimed to drive repeat purchases by showcasing products of interest. ✨ Results: The campaign yielded a 56% revenue increase, a 75% surge in loyalty card sales, and notable time savings in marketing processes. Read more: https://lnkd.in/epqvnjwS #CRM #CustomerEngagement #BusinessGrowth #LoyaltyProgram 🥤🍏🥒

As part of Asian American Pacific Islander Heritage Month, I had the privilege of helping to plan and execute Asians and Allies In Tech (AAIT) Career Development panel at GitHub HQ sponsored by Google, Microsoft, LinkedIn, my very own Braze, and many more. It was incredible to see AAIT’s mission of building cross-company communities of Asian ERGs to support each other and elevate the next generation of Asians in Tech come to life. Each member of the panel shared inspiring stories on how they overcame unique challenges faced in the workplace and within our community. 🌟Special thanks to all the incredible panelists: Angela Rapadas, Jiyon Yun, Yul Kwon, Grace Ko, and Braze's very own Ramya Sugumar🌟 Here's a few important takeaways from the panel: - Ditch the ladder, embrace the lattice. Explore sideways moves to build skills and open new opportunities. - It's okay to start over. If you're stuck, a change could lead to greater fulfillment. - Speak up, even if you're wrong. Your ideas matter, and mistakes are valuable lessons. - A lot of people search for their dream job and never find it. View your career as a portfolio of experiences, and make conscious choices to optimize for that moment. - Pick something you’re really interested in at work. Find someone who’s doing it successfully and learn from them. Figure out how to do it your way. Then help others who want to do the same thing. Special shoutout to my dream planning team Janice Wong-Perez and moderator extraordinaire Elisa Huang!! This is just the beginning of AAIT, come join us on LinkedIn to stay connected and get invited to future events: https://lnkd.in/gAX5rEP2

Braze is hiring! We're looking for a Senior Software Engineer based in Canada to join our Product Partnerships team focusing on eCommerce platform integrations and more. If you have any questions, feel free to DM me. https://lnkd.in/gsVh_XiP

🚀 Problem KFC India aimed to boost engagement and conversions on their mobile app, enhancing appeal and functionality to meet evolving consumer expectations with minimal tech resources. They also sought to better activate existing customers. 🎯 Strategy KFC India launched a gamified campaign, "Bucket It," utilizing email, push notifications, and in-app messages. Using Braze, they activated the campaign in under 10 days with minimal resources. 🏆 Results 📈 22% increase in average daily orders per store 💰 23% lift in daily revenue per store 🌟 22% growth in new users 🔁 27% growth in repeat orders https://lnkd.in/eu4e35EU 🍗 #CustomerEngagement #MobileApp #Braze #Gamification

Volunteer day at Habitat for Humanity International for Braze

🏙️ Thank you for joining us last week at #BrazeCityxCity Singapore! 🏙️ We were inspired by incredible growth stories and insightful tips on tackling new challenges in the customer engagement landscape, particularly with the integration of AI. Key takeaways: 💡 AI as a Copilot: Leverage AI not just as an executor but as a strategical advisor to elevate content production and personalisation. 😮 Customer Expectation: 76% of customers feel frustrated when they don't receive personalised engagement - let's address this! 📈 Emerging Trends: Look out for remix brands (collabs between brands from different industries) and the creative reappropriation of social platforms by users (think LinkedIn for dating and Tinder for networking 🤔). 🤝 Our CTO and Co-founder, Jonathan Hyman, reaffirmed Braze’s commitment to empowering our clients to achieve more with less in order to keep up with the high demands of today’s connected consumers. We were thrilled to host attendees, speakers, and sponsors from illustrious brands like Meta, foodpanda, PropertyGuru Group, Goodnotes, Picklebet, Mindvalley, Ogilvy, TrendWatching, and many more! A heartfelt thank you to everyone who has been part of our City x City Tour journey so far. Let’s keep the conversation going! Download "The State of Customer Engagement in APAC in 2024" report here: https://lnkd.in/gWKW-mSr #CustomerEngagement #AI #Innovation #CityxCity #MarketingTrends #BrazeCommunity #BrazeAPAC #CustomerExperience