Peggy Anne Salz

This special issue of the Journal was focussed on mobile marketing. As guest editor I was allowed to suggest the topics covered and invite others to contribute.

From popular cross-platform tool providers to leading app data companies, and from regional app marketing gurus across China, Japan and Korea, to super-successful app companies that hit it big, this 330-page book uniquely gives you the inside track on everything you need to market and monetize your app.

Researched, written and produced by Peggy Anne Salz (MobileGroove) this 60-page resource draws from insights and interviews to provide marketers a guide to creating and implementing more immersive experiences and multi-channel strategies.

This white paper explains why monitoring and managing app performance is essential to delivering apps that do what users expect — even demand.

This comprehensive book showcases a wide variety of case studies and success stories contributed by the nearly 50 senior executives who helped make them reality. From major banks to industry professional organizations, this book is a unique collection of insights and key learnings to help organizations map their multi-channel mobile commerce strategy.

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! Peggy Anne Salz, lead author on The Everything Guide To Mobile Apps, brings together 25+ authorities to help you make your app business successful and sustainable.

Linda is a contributing expert to this publication written by Peggy Anne Salz of Mobile Groove.

This reseach report by MobileGroove shows that consumers expect that any exchange with marketers or mobile operators will be personal, relevant, transparent and opt-in. The paper draws from consumer surveys to highlight the pivotal importance of text messaging, a form of ubiquitous, direct and personal communication that allows companies to get closer to consumers than any other channel. It also shows that many marketers ¬are missing the mark with messages that recipients don’t perceive as… Mehr anzeigen

This reseach report by MobileGroove shows that consumers expect that any exchange with marketers or mobile operators will be personal, relevant, transparent and opt-in. The paper draws from consumer surveys to highlight the pivotal importance of text messaging, a form of ubiquitous, direct and personal communication that allows companies to get closer to consumers than any other channel. It also shows that many marketers ¬are missing the mark with messages that recipients don’t perceive as valuable. Weniger anzeigen

Peggy Anne Salz, lead author of The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.

MobileGroove's Peggy Anne Salz brings together mobile authorities to help you turn your app into a serious and sustainable business.

Peggy Anne Salz brings together 25+ industry experts to help developers make, market and monetize their mobile apps.

From driving in-app purchases, to encouraging app re-opens, app companies are waking up to the need to measure these actions and draw from this data to determine the lifetime value of their users and the actions that trigger deeper engagement and lasting loyalty.

The inaugural edition of the Mobile Operator Guide — titled The Evolution of Mobile Services: Challenges, Strategies, opportunities -- draws from interviews with 40+ global industry authorities and innovators to identify market trends, best practices and key lessons learned in deploying mobile services.

Our report, “Netsize Mobile Marketing Survey: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” reveals how businesses can make the most of the mobile opportunity.

Drawing from an international survey among business executives conducted by Netsize in September 2009 the report identifies the chief drivers and obstacles impacting mobile marketing growth. It also highlights the exciting business opportunities ahead for companies and brands that… Mehr anzeigen

Our report, “Netsize Mobile Marketing Survey: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” reveals how businesses can make the most of the mobile opportunity.

Drawing from an international survey among business executives conducted by Netsize in September 2009 the report identifies the chief drivers and obstacles impacting mobile marketing growth. It also highlights the exciting business opportunities ahead for companies and brands that use the current economic climate to rethink marketing strategies and ramp up activities. Weniger anzeigen