"Why can’t we just measure advertising accurately?" It's a question that keeps marketers and advertisers up at night. So, we asked Adam Landis to give us a rundown of the hurdles reshaping measurement — from privacy policies to new tech. Read the full blog: https://lnkd.in/eZdiST-2
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🔥 We're still reliving the excitement from Leaders in Mobile Growth London! Next stop: Australia! Connect, learn, and grow with top mobile experts at our upcoming LIMG events: 📅 Melbourne: July 24, 2024 at The Langham, Melbourne: https://lnkd.in/eq3enPkH 📅 Sydney: July 30, 2024 at The Langham, Sydney: https://lnkd.in/eG3yYTNn
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⬆ 20% increase in app installs ⬆ ROAS ⬆ Campaign ROI See how RTLZWEI used deep links to transform viewer engagement and improve app adoption. Read the full case study: https://lnkd.in/e5W-S7T9
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Excited for our upcoming webinar with Rockerbox, “Creating a Unified View of the Customer Journey,” on July 11 at 3 p.m. ET! 🚀 We’ll dive into the complexities of multi-channel, multi-device customer journeys and how to streamline your marketing efforts. Hear from Rockerbox CSM James Shields and our very own Eva Ber as they share strategies to centralize customer touchpoints and unlock valuable insights. Don't miss out — register now! 👉 https://hubs.la/Q02DXRG00
Modern buyers don’t just interact with your brand from one device or in one way—the buyer journeys of today encompass multiple channels and span multiple different devices. This can cause complexities in reporting for marketers who don’t have a way to link users across devices. In our upcoming webinar “Creating a Unified View of the Customer Journey,” scheduled for July 11 at 3 p.m. ET, we’re tackling this problem and how to solve it through technology. We’ll answer questions like: ❓What does it mean to have a unified view of the customer journey? ❓Why is it so beneficial to centralize customer touchpoints across web and mobile? ❓What insights can brands gain from having this unified view? Don’t miss out on this webinar, featuring Rockerbox CSM James Shields and Branch Senior Solutions Consultant Eva Ber. Register Now → https://hubs.la/Q02DXRG00 #customerjourney #mobileapp #marketing
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Smart banners are a game-changer for turning web visitors into loyal, high-value app users. However, the right content, copy, and placement can be the difference between high conversions and dismissed prompts. A/B testing lets you test hypotheses, understand your users' preferences, and hone in on the most effective variations. Here are seven tips to get your A/B tests right: https://lnkd.in/enhKQ9YV
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Curious about #CTV? 📺 Don't miss your last chance to register for tomorrow's episode of #TechTalks with Jake Richardson, global head of CTV strategy at Moloco, and Adam Landis, head of growth at Branch. We'll discuss all things CTV advertising — best practices, FAQs, and more. Register to join: https://lnkd.in/eZD-f7H8 #ctvadvertising #ctv #digitalmedia #mobilegrowth
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Ready to take your mobile marketing skills to the next level? 🌟 Branch University offers tailored learning paths, comprehensive training modules, and certifications to showcase your expertise. 🌐💼 Discover what's new at Branch University and pave the way for your mobile growth success: https://lnkd.in/dAURuAkx
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What will it take to make #AdAttributionKit successful? Catch the full conversation with David Philippson, Adam Landis, and Mark Hansen: https://lnkd.in/eaY6p2nd #SKAN #adattributionkit #apple #wwdc
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Google’s Performance Max (PMax) and Meta’s Advantage+ Shopping Campaigns (ASC) are revolutionizing performance advertising in the era of privacy-centric marketing. These advanced, machine learning-powered ad products are reshaping how marketers reach and engage their audiences across digital platforms. We sat down with Jonathan Yantz, managing partner at M&C Saatchi Performance, to explore the impact of these innovations and strategies for maintaining effectiveness. Check out the interview 👉 https://lnkd.in/estPKZ_V Adam Landis #mobilegrowth #digitaladvertising #performancemarketing
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Have questions about AdAttributionKit? 🍏 Our favorite crew of industry experts, Adam Landis, Mark Hansen, and Dataseat (Now part of Verve Group) CEO and co-founder, David Philippson, broke down the major WWDC announcements, including AdAttributionKit and what it means for marketers and advertisers. Catch the replay: https://lnkd.in/eaY6p2nd #WWDC2024 #SKAN #AdAttributionKit #apple