There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap). Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit for ADWEEK's May cover story. No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines. Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco, to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB
ADWEEK
Technology, Information and Media
New York, New York 1,398,598 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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http://www.adweek.com
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- Technology, Information and Media
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Dennis Yu is an Influencer I help local service firms scale marketing via SEO and AI-- speaking, courses, coaching, and agency implementation.
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Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
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Updates
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Find out how Fly by Jing founder Jing Gao put Chengdu in a jar and sent it to America. 🌶️ Started by Gao in 2016, Fly by Jing was initially an itinerant supper club until Gao realized that the best way to export Sichuan flavors to the rest of the world was by creating a line of sauces. Her first remains the bestseller—Sichuan Chili Crisp, a bewitching concoction of chili pepper, black beans, shallots, ginger, seaweed powder and, well, lots of other stuff. Like the jar says, you can add it to anything. And fortunately, the Times’ Sifton did—to popcorn, even ice cream. Compared to other hot pepper sauces, he wrote, Fly by Jing is “nearly twice as expensive and perhaps three times as good.”
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“Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture—inspiring trends in fashion, decor and now, even food, with our newest McFlurry,” McDonald's chief marketing and customer experience officer Tariq H. said in a statement. “The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma figure in all our lives.” What do you think of the spot? https://adweek.it/3wGt8pt
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ADWEEK reposted this
New: The social platform Pinterest has partnered with the Dotdash Meredith brand Real Simple to create a shoppable magazine using QR codes. The tie-up is the latest example of how the logic of retail media is influencing digital media, as publishers strive to find ways to demonstrate their role in driving purchase behavior. Thanks to Malik Ducard and Lauren Iannotti for the insights. My latest for ADWEEK: https://lnkd.in/e-DtT-y4 #media #advertising
Pinterest and Real Simple Partner for Shoppable Magazine
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ADWEEK reposted this
Well, The Walt Disney Company, Fox Entertainment and Warner Bros. Discovery gave their streaming collaboration a name today: Venu Sports. Working with creative partners R/GA on the details, the media giants sought a name that could encompass all sports while making viewers think of a single destination. The brand takes its colors from the navy and orange of sports uniforms and its curved, oblique typeface from the motion of the sports themselves. The service still plans to launch in fall—pending regulatory approvals—but the brand represents a strong step toward that reality. “We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV ecosystem can experience an incredible collection of live sports, all in one place,” Pete Distad said in a statement to ADWEEK unveiling the brand.
Disney, Fox and WBD's Streamer Reveals Venu Sports Brand
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Following the event, Fox ad sales president Jeff Collins spoke with ADWEEK about the early demand for Super Bowl 59, which is reportedly going for at least $7 million per 30-second ad; how the company is approaching election opportunities in a divisive political climate; and what it was like to lead Fox’s upfront for the first time.
Fox Is 'Very Happy' With Early Super Bowl Demand
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ADWEEK reposted this
This week has been teeming with upfronts coverage at ADWEEK, and we've been lucky enough to get some of media's top execs to come back and tell us how things went. Fox Entertainment has a full slate of big events during coming up: The presidential election, FIFA World Cup 2026™ - Canada, Mexico and the United States, Super Bowl 59 in New Orleans. In between, it has big plans for its Tubi streaming service and its adtech offerings. Fox's Jeff Collins noted that's while he's "very happy" with how Super Bowl ad sales have proceeded so far, he's even more pleased with how the company has been able to integrate all corners of its portfolio into the pitch even as some—including sports—take a larger share of viewers' and media buyers' interest. "I’m incredibly proud of our team. The client feedback that we’ve received so far has been very strong," Collins said of his first upfront with Fox. "I thought the program was very entertaining, but also with a lot of substance, and I think it really demonstrated the full power of all of our brands together and the world-class talent that we have."
Fox Is 'Very Happy' With Early Super Bowl Demand
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The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue—or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand—the name of the companies’ combined upcoming sports streamer—during TV upfront week on Thursday.
Disney, Fox and WBD's Streamer Reveals Venu Sports Brand
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Agencies this week are driving expansion for brands across the world, employing strategies across social, digital and physical channels.
Revolving Door Agency Moves: 160/90, FCB Canada, January Digital & More
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FerebeeLane's Chris Bradley freely admits he’s not a conventional sports guy, but when a neighbor mentioned “this golf thing” about a decade ago, it caught his attention.
This ACD Plays Disc Golf, a Sport Both Goofy and Technical
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