ADWEEK reposted this
This week has been teeming with upfronts coverage at ADWEEK, and we've been lucky enough to get some of media's top execs to come back and tell us how things went. Fox Entertainment has a full slate of big events during coming up: The presidential election, FIFA World Cup 2026™ - Canada, Mexico and the United States, Super Bowl 59 in New Orleans. In between, it has big plans for its Tubi streaming service and its adtech offerings. Fox's Jeff Collins noted that's while he's "very happy" with how Super Bowl ad sales have proceeded so far, he's even more pleased with how the company has been able to integrate all corners of its portfolio into the pitch even as some—including sports—take a larger share of viewers' and media buyers' interest. "I’m incredibly proud of our team. The client feedback that we’ve received so far has been very strong," Collins said of his first upfront with Fox. "I thought the program was very entertaining, but also with a lot of substance, and I think it really demonstrated the full power of all of our brands together and the world-class talent that we have."