ADWEEK reposted this
Well, The Walt Disney Company, Fox Entertainment and Warner Bros. Discovery gave their streaming collaboration a name today: Venu Sports. Working with creative partners R/GA on the details, the media giants sought a name that could encompass all sports while making viewers think of a single destination. The brand takes its colors from the navy and orange of sports uniforms and its curved, oblique typeface from the motion of the sports themselves. The service still plans to launch in fall—pending regulatory approvals—but the brand represents a strong step toward that reality. “We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV ecosystem can experience an incredible collection of live sports, all in one place,” Pete Distad said in a statement to ADWEEK unveiling the brand.