TAG Heuer

Celebrating Ayrton Senna's timeless legacy with TAG Heuer through some of the timepieces he used to wear: - TAG Heuer S/EL (ref S.25706C): Ayrton Senna's journey with TAG Heuer began in 1988 when he joined the McLaren team wearing this model, marking the start of his tenure as a brand ambassador. - TAG Heuer S/EL (ref S99.206: as he raced with McLaren, Senna added this sleek grey dial model to his collection. - TAG Heuer Super 2000 Chrono (ref 165.806): throughout his illustrious career, Senna was frequently seen sporting this model, mirroring his commitment to excellence. - TAG Heuer Series 2000 (ref 565.306) - TAG Heuer Formula 1 Chrono (ref 472.513): capturing the essence of speed and precision, Senna proudly wore this model during the 1991 Suzuka Japanese Grand Prix. - TAG Heuer "Senna Edition" series 6000 (ref WH5151): on the tragic day of the Imola race, Senna was wearing this model, a testament to his enduring relationship with the brand. Ayrton Senna's legacy continues to inspire and resonate, echoed in every timepiece that bears his name. #TAGHeuer #AyrtonSenna #SennaSempre #RememberSenna 📸: NorioKoike©️ASE2024 / Ignorado©️ASE2024

Honoring a Racing Icon: Ayrton Senna This year marks the 30th anniversary of the passing of Ayrton Senna, a luminary in the world of motorsport. Celebrated for his electrifying speed and fiery passion, Senna was a true racing virtuoso. His remarkable skill, unwavering determination, and magnetic charisma defined his decade-long Formula 1 career. We commemorate the enduring legacy of the King of Monaco, both on and off the tracks. His impact was profound, and his record of achievements continues to inspire awe. #TAGHeuer #AyrtonSenna #SennaSempre #RememberSenna

The Look Good Feel Good program at TAG Heuer. Our apprentices welcomed the students from the Newark School of Fashion & Design for an inspiring day of craftsmanship and passion. They shared their experiences of their new watchmaking journey at our Watch Apprentice Academy in Springfield, New Jersey. For a day, the students brought their visions to life as they crafted detailed sketches of their own timepieces, applying lessons learned from their visit with our team. The creativity they demonstrated was truly remarkable, with every student presenting their unique watch design at the end of the event! ⌚️ #TAGHeuer #NewarkSchoolOfFashionAndDesign #LVMHTalents #MetiersdExcellence  

TAG Heuer Formula 1 | Kith Edition took Miami by storm! Held at the Rubell Museum, this exclusive event was graced by exceptional guests. Set just before the race weekend, the evening left an unforgettable mark in the heart of Miami. #TAGHeuer #TAGHeuerFormula1

EllesVMH Switzerland celebrates EllesCollective. TAG Heuer joined EllesVMH community in Switzerland to celebrate the launch of LVMH first digital global mentoring program designed to support women's careers and foster connections across functions and Maisons worldwide: EllesCollective. This event was truly an inspiring moment thanks to Silvia Henry, Guillaume Boilot, Cyrielle Hanser-Gillet & Whitney Toyloy who shared their diverse experiences around the power of mentoring and self-confidence with vulnerability, kindness and authenticity. The celebration ended with an entertaining networking session for the 80 participants of the different Maisons. Thank you to all the people involved in this impactful experience! #EllesVMH #EllesCollective #Mentoring #WomenEmpowerment

TAG Heuer Formula 1 | Kith Unveiling a timeless classic, reimagined with upgraded materials and refined details. Every watch in this collection is meticulously crafted with premium materials renowned for their quality and luxury. From the resilient sapphire crystal to the adaptable rubber straps, each component embodies a commitment to excellence. The highlight of the collection is a shared model between TAG Heuer and Kith, limited to 1,350 pieces. TAG Heuer offers 2 exclusive green and blue models, each limited to 825 pieces. 7 models are exclusive to KITH, with 250 limited-edition pieces featuring rubber bracelets and 350 featuring stainless steel bracelets. Available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami. Available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. #TAGHeuer #TAGHeuerFormula1

We are proud to announce that TAG Heuer and KITH have partnered to reintroduce the legendary TAG Heuer Formula 1 Series 1 watches from 1986 for the first time. The limited-edition collection celebrates the spirit of racing and pays homage to the cherished timepiece with upgraded materials. The 10 colorways include completely new designs and reimagined versions of archival models that channels the essence of the late 1980s through a modern lens. Available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami. Available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and at 11AM CET/EST on EU.Kith.com, CA.Kith.com, Kith.com, and the Kith App. The Kith.com launch will be via drawing only, which is now live on the Kith App. #TAGHeuer #Kith

TAG Heuer and KITH are teaming up to bring lights on the first ever watch to bear the "TAG Heuer" name. Tune in on May 1st, 8am EST, for the reveal. #TAGHeuer

TAG Heuer | Kith

We are thrilled to announce the grand opening of our TAG Heuer pop-up store at Pavilion Mall in Kuala Lumpur ! This pop up marks the start of our Boutique renovation in this unavoidable luxury venue, and the launch of our New Carrera Campaign featuring our TAG Heuer Carrera Chronograph Panda 39mm.   Our pop-up store is designed to offer customers an unparalleled shopping experience and will immerse everyone directly into TAG Heuer DNA: Innovation, motorsport, elegance.   Congratulations to all the teams involved in this great achievement! #TAGHeuer