TAG Heuer’s Post

#WomenCrushWednesday: Turning Words into Action for Inclusion in the Experiential Marketing Industry Two weeks ago, I had the privilege of being a guest speaker at the EXMAN WIE programme, where I spoke on the topic of Inspire Inclusion. One of the key takeaways from my talk was the need to shift our focus from talking about inclusion to taking concrete actions. For Women in Experiential (WIE), it's time to roll up our sleeves and make tangible changes to inspire inclusion. We've spent enough time discussing, debating, & strategizing. Now, it's time to accelerate real progress in our industry. During my talk, I highlighted several areas where we can make a difference & do more: Establish formal mentorship programs within Women in Experiential. Pairing experienced professionals with newcomers can provide invaluable guidance & support. Sponsors can play important role by providing opportunities for growth, visibility, & development, helping women overcome barriers & achieve their professional goals. Actively seek out & promote diverse voices in leadership roles. This ensures that different perspectives are heard & valued within WIE, leading to more inclusive decision-making. It's important to encourage open dialogue about inclusion & diversity. By creating safe spaces, both female & male members feel comfortable sharing their experiences, challenges, & ideas, fostering a culture of inclusivity. Providing training workshops & skill-building sessions focused on diversity, equity, & inclusion empowers members to become advocates for change within their own spheres of influence. We should recognize & celebrate the achievements of women from diverse backgrounds within the Experiential Marketing industry. Highlighting success stories inspires others & reinforces the value of inclusion. Collaborate with external organizations beyond experiential, such as media, creative, client, & government sectors, we can leverage their expertise & resources to amplify our efforts and drive meaningful change. To ensure progress is being made, it's necessary to establish metrics & regularly assess our practices, policies, & outcomes. This holds us accountable & guides us towards creating a truly inclusive environment. Involvement of male allies is essential in creating a more inclusive environment within WIE. Inclusion efforts are more effective when everyone, regardless of gender, actively supports & advocates for diversity. To achieve success in our inclusion initiatives, WIE need the support of EXMAN leadership, continuous communication, teamwork, & a commitment to measuring progress. The EXMAN WIE programme was a success - old associates & friends connected, reminiscing about the good old days & fostering camaraderie for the future. It's time for us to make a difference, take action, & inspire inclusion in the Experiential Marketing industry. Together, we can create a more diverse & inclusive future for everyone. ~ D.K.O #DKOconsulting

Big news! I have been bursting at the seams sitting on this information since November... but GeekPack® CEO & Founder, Julia Taylor, has been selected as a 2024 Cartier Women's Initiative Fellow! The Cartier Women's Initiative is an annual international entrepreneurship program that aims to drive change by empowering women impact entrepreneurs. 1 of 3 in North America.... 1 of 33 worldwide... expect big things to come out of GeekPack joining this group of visionary women determined to CHANGE THE WORLD! Link to learn more about the 2024 fellows below 👇 #CWI24 #CartierWomensInitiative #ImpactEntrepreneurs #WomeninBusiness #WomeninTech #DigitalSkills

🚀 Exciting News from Spanx: London Launches First-Ever Brand Campaign! Spanx's groundbreaking brand campaign hits London, featuring Charli Howard, a symbol of modern womanhood and individuality. This strategic move coincides with London Fashion Week, amplifying Spanx's visibility and celebrating diversity in style. #SpanxLondonLaunch #BrandCampaign The campaign's spotlight on individuality aligns with Spanx's mission to empower women worldwide. With the UK as a priority market, this initiative reflects Spanx's commitment to connecting with consumers authentically and innovatively. #Empowerment #DiversityInStyle As Spanx undergoes leadership changes and expands its global presence, this campaign marks a pivotal moment in its growth trajectory. With a new CEO and executive chair, coupled with Blackstone's investment, Spanx is poised for continued success and expansion. #BrandGrowth #LeadershipChanges The campaign launch also underscores a trend of brands leveraging creative storytelling to engage consumers. As seen with Hoka, Tracksmith, and E.l.f., brands are embracing unconventional approaches to connect with their audience authentically. #CreativeStorytelling #BrandEngagement Congratulations to Spanx on this exciting milestone! Here's to inspiring confidence and celebrating diversity one tube station at a time. #Empowerment #DiversityInStyle #BrandSuccess

Ad pick for the week 😁 L'Oréal Paris initiated a research project to demonstrate that women possess equal leadership skills as men. Interestingly, the findings revealed that women excel, surpassing expectations 👸 No shades 💁♀️ 😜 The information was used to create infographics targeting Germany's decision-makers through business and economy magazines. This initiative revealed that women who reach leadership positions aren't just equal to men; in fact, they outperform them. No shades 😁 👱♀️ Outcome ↘ With women in 30% of management position, profitability increases by 15%  ↘ They perform 24% better in management reviews  ↘ They help to develop more innovations ( for example with 20% more patents a year) ⛔ Women Belong in Leadership roles!  🧘♀️ This professional campaign titled 'This Is An Ad For Men - Lipstick, Mascara, Nail Polish' was published in Germany in March, 2019. It was created for the brand: L'Oréal, by ad agency: McCann. #loreal #womeninleadership #womeninmarketing #womensupportingwomen #widdnetwork #womenindesign #dei #diversityandinclusion #diversity #inclusion #inclusionmatters

In an increasingly interconnected world, the role of brands in shaping cultural norms and embracing all identities cannot be overstated. Gen Z's demand for genuine commitment beyond corporate DE&I strategies highlights the need for authentic action. Our research unlocks new avenues for brands to ensure a fostered sense of belonging for everyone. From creating accessible products to implementing inclusive company-wide strategies, we're committed to nurturing an inclusive environment. Discover insights from 5,000 voices across six nations in our latest report on DE&I. #inclusivity #diversity #accessibility #brands

I don't know which Brand/Business needs to hear this (ngl a lot of you need to hear this) If your team has no diversity, you cannot say that diversity and inclusivity are important to your Brand/Business. For a brand/business to be diverse and inclusive the work must start internally. Using minority groups to market your brand, while not representing them in your internal team, is not inclusive. Stop using inclusivity as a marketing ploy and actually make the effort.

🌍💼 In today's diverse world, having an inclusive brand isn't just a nice-to-have—it's a must for success! 🌟 Representation matters, especially when it comes to engaging with the vibrant multicultural millennial and Gen-Z audience. 🌟 Why does it matter? 🌟 ✨ Authentic Connection: Multicultural millennials and Gen-Z crave authenticity. An inclusive brand speaks directly to their experiences, values, and aspirations. ✨ Brand Loyalty: When a brand embraces diversity and representation, it builds trust and loyalty among these audiences who want to see themselves reflected in the brands they support. ✨ Innovative Thinking: Diversity sparks creativity and innovation! By including diverse voices in your brand, you open the door to fresh perspectives and groundbreaking ideas. 🌈💡 The Benefits for Your Brand: 💡🌈 ✨ Expanded Reach: An inclusive brand resonates with a wider audience, tapping into new markets and creating opportunities for growth. ✨ Cultural Relevance: Keeping up with the times! Being inclusive ensures your brand stays relevant in today's ever-evolving cultural landscape. ✨ Positive Impact: Beyond profits, an inclusive brand makes a positive impact on society, fostering a more equitable and inclusive world. 🚀💪 Ready to Elevate Your Brand? 💼🌟 Let's work together to craft an inclusive brand that not only engages but empowers! At BMZ Consulting Group, we're passionate about helping businesses like yours create authentic connections with diverse audiences. 🌟✨ Join the movement toward inclusivity and watch your brand soar! 🌟✨ Reach out to us today for your complimentary discovery call to get started! [🔗 in bio] 🌟🌟 [Alt description in the comments] #EquityInAction #DiversityMatters  #InclusionJourney  #DiversityandInclusion #DiverseVoices #EqualityForAll #SocialJustice #Empowerment #RepresentationMatters #InclusiveLeadership #Intersectionality #DiversityInTech #InclusiveCulture #GenderEquality #CulturalDiversity #RacialEquity #InclusionRevolution #ChangeMakers #InclusiveCommunity #gkwcc #greaterkwchamber #cambridge_chamber #edistrategy  #canadiansme  #smallbussiness #startup #womeninbusiness

Kantar’s Brand Inclusion Index is a roadmap to growth. It tells you what traditionally under-served groups of consumers think about your brand and your inclusion status as well as benchmarking you against your competitors. It’s an essential tool for any brand that wants to monitor and improve its inclusion performance and attract spend from the 53% of UK consumers who use inclusion criteria to help make brand choices. Discover how the Brand Inclusion Index will enhance your business performance by downloading the booklet here: https://lnkd.in/g3bTPBZU #BrandInclusionIndex #Inclusion #Diversity #Download