TAG Heuer

Paying tribute to The Greatest Spectacle in Racing®. Celebrate the fusion of heritage and high-octane performance with the new TAG Heuer Formula 1 Chronograph Indy 500 Special Edition. Designed in collaboration with the INDYCAR team, this 43 mm masterpiece showcases the spirit of motor racing with a sporty black and red dial, fusing with an aluminium bezel engraved with the iconic Indy 500 logo. #TAGHeuer #TAGHeuerFormula1 #Indy500

Sharing unforgettable moments in Monaco this weekend, where the elegance and thrill of motorsport come together in unmatched luxury and exhilaration. #TAGHeuer #TAGHeuerMonaco

Don't miss out on our new flagship store nestled in the heart of Monaco at Place du Casino! During the 14th edition of the Monaco Grand Prix Historique, we celebrated the opening of our new TAG Heuer store – in collaboration with our partner AUBERI – in presence of Julien Tornare, CEO of TAG Heuer, our international ambassador Patrick Dempsey, and Bianca Senna, niece of legendary Brazilian driver Ayrton Senna. For the occasion, we presented a new limited-edition TAG Heuer Monaco Chronograph in the colors of the principality. Congratulations to the french team for this fantastic opening! #TAGHeuer #MonacoGP #NewOpening

The Queen of Chronograph Complications. Watchmaker Analyst Antoine Lévêque provides insights into the intricacies of the Split-Seconds innovation, emphasizing the rarity of the "Rattrapante" component that elevates the TAG Heuer Monaco Split-Seconds Chronograph beyond conventional chronograph functionality. The two hands begin their journey in unison. Positioned at 9 o'clock, the split-seconds pusher halts the azure-hued split-second hand, enabling the reading of an intermediate time. A subsequent press seamlessly reunites the rattrapante hand with the chronograph hand, ensuring perfect synchronization. #TAGHeuer #TAGHeuerMonaco

Unparalleled lightness and ergonomics. The TAG Heuer Monaco Split-Seconds Chronograph embodies the fusion of ergonomic precision and transparent sophistication, with four sapphire components delicately encircling the timepiece, as presented by our Senior Product Designer, Julien Delcambre. The caseback serves as a window into the soul of the watch, showcasing the rattrapante movement and providing an unhindered view of the TH81-00 caliber within. Ingeniously crafted, the transparent caseback creates the illusion of a suspended oscillating weight, accentuating the watch's refined architecture. #TAGHeuer #TAGHeuerMonaco

Breaking Boundaries. Under the visionary guidance of Carole Kasapi, Director of Haute Horlogerie & Movements Strategy, the revolutionary TH81-00 caliber came to life. Entirely crafted from titanium, the TAG Heuer Monaco Split-Seconds Chronograph movement epitomizes the Maison's relentless pursuit of precision and Avant-Garde excellence. With 365 meticulously engineered components, it became one of the lightest automatic chronograph movements ever, weighing only 30 grams. #TAGHeuer #TAGHeuerMonaco

"L'Escrime Heure” is the result of intense and passionate work by apprentices from four Swiss watchmaking Maisons.   This unique creation features a duel between two fencers, incorporating a clever system for displaying the score during a match. A counter complements the set, allowing the referee to time the various phases of the competition.   Our apprentices, from four different training courses, participated in all phases of the design, manufacture, and assembly of the unit, according to their areas of expertise:   - TAG Heuer's watchmaking apprentices designed the structure and base. - Bulgari's micro-mechanics apprentice manufactured all the components. - La Fabrique du Temps Louis Vuitton's watch decoration apprentice carried out the finishing work on the subjects and background. - Hublot's apprentice watchmakers assembled the project and designed the counter.   This project perfectly illustrates the ability of our apprentices to demonstrate their creativity and collaborate on ambitious projects. Achieving this goal reflects not only their hard work and perseverance but also their unwavering commitment to their training. #LVMHTalents #MetiersdExcellence #LVMHMasterGames #Apprenticeship #Innovation #Craftsmanship  

Celebrating Ayrton Senna's timeless legacy with TAG Heuer through some of the timepieces he used to wear: - TAG Heuer S/EL (ref S.25706C): Ayrton Senna's journey with TAG Heuer began in 1988 when he joined the McLaren team wearing this model, marking the start of his tenure as a brand ambassador. - TAG Heuer S/EL (ref S99.206: as he raced with McLaren, Senna added this sleek grey dial model to his collection. - TAG Heuer Super 2000 Chrono (ref 165.806): throughout his illustrious career, Senna was frequently seen sporting this model, mirroring his commitment to excellence. - TAG Heuer Series 2000 (ref 565.306) - TAG Heuer Formula 1 Chrono (ref 472.513): capturing the essence of speed and precision, Senna proudly wore this model during the 1991 Suzuka Japanese Grand Prix. - TAG Heuer "Senna Edition" series 6000 (ref WH5151): on the tragic day of the Imola race, Senna was wearing this model, a testament to his enduring relationship with the brand. Ayrton Senna's legacy continues to inspire and resonate, echoed in every timepiece that bears his name. #TAGHeuer #AyrtonSenna #SennaSempre #RememberSenna 📸: NorioKoike©️ASE2024 / Ignorado©️ASE2024

Honoring a Racing Icon: Ayrton Senna This year marks the 30th anniversary of the passing of Ayrton Senna, a luminary in the world of motorsport. Celebrated for his electrifying speed and fiery passion, Senna was a true racing virtuoso. His remarkable skill, unwavering determination, and magnetic charisma defined his decade-long Formula 1 career. We commemorate the enduring legacy of the King of Monaco, both on and off the tracks. His impact was profound, and his record of achievements continues to inspire awe. #TAGHeuer #AyrtonSenna #SennaSempre #RememberSenna

The Look Good Feel Good program at TAG Heuer. Our apprentices welcomed the students from the Newark School of Fashion & Design for an inspiring day of craftsmanship and passion. They shared their experiences of their new watchmaking journey at our Watch Apprentice Academy in Springfield, New Jersey. For a day, the students brought their visions to life as they crafted detailed sketches of their own timepieces, applying lessons learned from their visit with our team. The creativity they demonstrated was truly remarkable, with every student presenting their unique watch design at the end of the event! ⌚️ #TAGHeuer #NewarkSchoolOfFashionAndDesign #LVMHTalents #MetiersdExcellence