Google News Initiative

Economedia worked with Google News Initiative to centralize their audience’s data. 💻 They put it into Google Cloud's Big Query and visualized it with Looker. 📈 With a 360º picture of their audience, they were able to customize content, formats, and offers for their readers. This effort has resulted in a 44% increase in print subscriptions, a 39% increase in digital subscriptions, and a 21% increase in retention. Learn how they did it: https://lnkd.in/g_iDe9X5

Telegraph Media Group Holdings Limited wanted to improve their newsletters' relevance to drive web traffic and subscriptions. Google News Initiative helped them use Google Cloud products like BigQuery and Google Kubernetes Engine to bake AI and ML into a previously labor-intensive process. TMG was able to create 10 daily, customized AI-powered newsletters 📧, which improved CTR by 200% and helped TMG reach their goal of 1M subscribers 🎯. Read on: https://lnkd.in/dPj5aiyE

Pinpoint, Google’s AI-powered tool helps journalists quickly & easily find the info they need in documents, video, audio. See how investigative journalist Fábio Bispo used it to organize & search through his research & reporting in the Brazilian Amazon. Learn more -> https://lnkd.in/ed-ZQCYj

How did Le Monde expand to the English-speaking market? First, they built a website for English content, hired English-speaking customer care reps, and got their subscription system to accept foreign payments. Then, they said “oui” to AI. Le Monde uses AI to translate French articles into English before a human editor edits them. They now translate ~34% of their French articles, and the Le Monde in English site sees ~4 million visits/month — or 10% of Le Monde’s international visits. https://lnkd.in/e_DAfXsU

UNESCO estimates that 87% of people consider disinformation to be a major problem. Panelists from leading EU institutions and fact checking organizations joined Matt Cooke to share how the European Media and Information Fund is fueling new projects aimed at combatting the spread of disinformation; from finding new ways of making citizens more interested in facts to countering misinfo through self awareness. You can view the session online here, featuring Matt Cooke, Paolo Cesarini, Martina Hilbertová, Aleksandra Monkos, PhD, Stowarzyszenie Demagog ⤵️ https://lnkd.in/dTjzUqG4

Shailesh Prakash, VP of News at Google, sat down with TV presenter and documentary filmmaker, Barbara Serra at the International Journalism Festival #IJF in Perugia. Here are our takeaways: Journalists are in charge. AI-based technology can enhance a journalists’ work - not replace it. The journalist and editor must be in control of editorial decisions when using generative AI tools and make the choice about what content to use or not use. Innovative newsrooms are putting AI to work. Journalists and editorial teams are looking for ways to thoughtfully and intentionally bring AI into the newsroom; from transcribing interviews, and producing summaries of large documents, to helping brainstorm headlines. Starting today, journalists in Europe will have early access to Pinpoint, Google’s product for investigative journalists, including new AI features. Check it out here -> g.co/pinpoint If you tuned into the discussion, what were your takeaways?

The panelists shared the findings of a UNESCO project to define and implement standards of excellence in journalism education across the African continent. The project, supported by the GNI, involved 80 journalism schools collaborating across 37 African countries, to define the criteria for excellence in journalism, examine existing teaching programs, and then provide 10 grants to schools to develop to implement innovative education projects. Nazarene Makena,from Tangaza University College in Kenya, who’s project focused on strengthening environmental journalism education, noted that they are ‘preparing students to be entrepreneurs and journalists’. While Fitih Alemu, lecturer and project lead from Bahir Dar University in Ethiopia, discussed bringing a gender sensitive approach to conflict reporting. Fitih commented that the ‘traditional curriculum was not catching up with what journalism is going through today.” If you tuned into the panel, what were your takeaways? Read the full report of UNESCO’s findings here -> https://lnkd.in/eZ-9-jcq

Applications are open for our Pre-launch Lab - a free-of-cost, six-week virtual program that empowers early-stage news ventures. Apply today or attend an info session on May 28. Learn more ⬇️ https://lnkd.in/e2BbYNGP

Are you looking for tools to help you diversify your revenue and deepen your reader engagement? Reader Revenue Manager is announcing two new features to help – custom surveys and prompt controls. You can learn more about your readers interests and demographics by creating custom survey questions to better understand your readers. The data is privacy safe and can help you serve more relevant ads and tailor your content strategy. With prompt controls, you can control the frequency and ordering of all your prompts from surveys, contribution requests and newsletter sign-ups, so you can optimize your conversion funnel for what works for your readers. Reader Revenue Manager is now available in 45+ markets, try it today. ⬇️ https://lnkd.in/egNbt3HX

📰In 2022, French publisher Libération (“Libé”) worked with Google News Initiative to convert readers into paying subscribers. 📊 With Libé’s house-built datawall, non-subscribers share their email addresses to access premium articles. They then receive top articles, newsletters, and subscription offers. This helped Libé acquire 35K email addresses — an increase of 83%. 📧Libé’s “share with a friend” feature lets subscribers email articles to non-subscribers to view in their inbox on the publisher’s website. This helped Libé acquire 26K email addresses – an increase of 17%. 📈Overall Libé has grown subscribers 15% over the past 12 months. Get the full story on Libé’s work with GNI here: https://lnkd.in/e8u3yp4Y