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How did Le Monde expand to the English-speaking market? First, they built a website for English content, hired English-speaking customer care reps, and got their subscription system to accept foreign payments. Then, they said “oui” to AI. Le Monde uses AI to translate French articles into English before a human editor edits them. They now translate ~34% of their French articles, and the Le Monde in English site sees ~4 million visits/month — or 10% of Le Monde’s international visits. https://lnkd.in/e_DAfXsU

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