Google News Initiative’s Post

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Telegraph Media Group Holdings Limited wanted to improve their newsletters' relevance to drive web traffic and subscriptions. Google News Initiative helped them use Google Cloud products like BigQuery and Google Kubernetes Engine to bake AI and ML into a previously labor-intensive process. TMG was able to create 10 daily, customized AI-powered newsletters 📧, which improved CTR by 200% and helped TMG reach their goal of 1M subscribers 🎯. Read on: https://lnkd.in/dPj5aiyE

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Joseph Davis Weddi

Digital Comms & AI business enthusiast

1mo

I like this

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Winston Mwale

Founder & Editor-in-Chief at AfricaBrief

1mo

Sounds good 

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