▶️ Check out this step-by-step guide to learn how to set up custom events, i.e. events that are specific to your business that you want to measure and track. For example, you can measure how many people sign up for your newsletter. → https://goo.gle/4bl8aLP
Google Analytics
Technology, Information and Internet
Mountain View, California 524,507 followers
About us
Get the latest news and product updates on Google Analytics, Tag Manager and the Google tag. Learn more at g.co/marketingplatform
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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▶️ Benefit from custom events that are tailored to your business and help you better understand the behavior of users on your website. You can also create custom dimensions to use for additional reporting. → https://goo.gle/3WEm5Ii
2.2 Create and manage events in Google Analytics 4 - [New GA4] Analytics Academy on Skillshop
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▶️ Make use of recommended events in Google Analytics to track actions on your website that matter most to you, for example how many times people shared your content on social media. Check out this video for a step-by-step guide on how to get started. → https://goo.gle/4aeqm8K
Measure user activity with recommended events in Google Analytics
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▶️ Explore Google Analytics' AI-powered features to help you make data-driven decisions. Learn how to leverage automated insights and recommendations to identify trends and optimize your marketing strategy. → https://goo.gle/3UyJg4f
Artificial Intelligence capabilities in Google Analytics
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We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that without recreating the comparison every time! → https://goo.gle/4a69YHe
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💡Mark important actions as key events (formerly known as conversions) to track what matters most for your business. This helps you to better understand user behavior. This feature is gradually being rolled out for all Google Analytics properties. → https://goo.gle/4bcEbpl
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💡Ready to unlock deeper customer insights? Google Analytics Explorations offers powerful tools for data analysis. Go beyond standard reports and discover hidden patterns in user behavior. → https://goo.gle/3Qyuvxk
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📢 We've made it easier to use imported user data with audiences. Now, data you upload, joined via either user ID or client ID can be used to qualify users for your #GA4 audiences right away, without them needing to visit your site or app first. For instance, imagine you have a "Gold" loyalty tier audience. By uploading your loyalty tier data, "Gold" users will automatically be added to your GA4 audience without requiring further activity from them. Learn more → https://goo.gle/4a3olMn
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📢 We've added Salesforce as a data source for data import! You can now import data directly from Salesforce to Google Analytics as offline-event data. Schedule daily or hourly imports, and select any existing Salesforce milestones and attributes you want to import. Salesforce milestones will be collected as GA4 events, and you can optionally import any existing Salesforce attributes as GA4 dimensions. → https://goo.gle/4dkDYlx
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📢 We’re just two months away from the official turndown of Universal Analytics. For #UA360 customers, the migration deadline is right around the corner. But this date is important for everyone. Beginning July 1, you will no longer be able to export data from Universal Analytics. Here is some helpful information to get started with #GA4 → https://goo.gle/4aOVBYZ
Get started with Google Analytics
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