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Streaming at: September 8, 2023 at 01:05AM Game: Music Current viewers: 4 Stream preview: https://ift.tt/yOIQefS Channel URL: https://ift.tt/02PgT4e

Twitch

In a blog post today, YouTube announced it is changing the eligibility requirements to join the YouTube Partner Program. Here’s the latest. https://lnkd.in/gYxgNaTZ #musicindustry #musicbusiness #musicnews #musicindustrynews #youtube #musicians #contentcreators #tech #technews

Streaming at: September 3, 2023 at 12:16AM Game: Music Current viewers: 1 Stream preview: https://ift.tt/Cpvje1i Channel URL: https://ift.tt/MIsLFhn

Great article in Resident Advisor about Levellr Today. "If we think about traditional social platforms, ultimately they're broadcast media," said Tom Gayner, the CEO of Levellr, a company that works with labels like Def Jam, Atlantic, Warner and Island, claiming to help artists and brands cultivate community online. "You are Tweeting at, Instagramming at, TikToking at your fans. Yes, they can comment below, but it's still hierarchical," he added. "Platforms like Discord, we can all speak, we can all engage with each other, and that creates a platform for genuine community." Awesome to see Levellr making 🌊 in the music industry. New verticals are next (gaming, sports, etc). Hit me or Tom Gayner up if you are interested! Tom Gayner Ben Barbersmith 🚀🧨

From content creation to distribution to discovery Gracenote metadata is everywhere. See what Gracenote Id can do for you whether its Video, Audio, sports or automotive. #nielsen https://lnkd.in/gKZ5bqjS

Did you know that Super Bowl halftime performers don't get paid for their performance? Last year's game had a whopping 115 million viewers, making it one of the most watched telecasts in US history. The potential marketing value of a halftime performance is astronomical, with a single 30-second commercial during this year's telecast reportedly costing around $7 million. Check out this Forbes article to learn more. #SuperBowl #HalftimeShow #MarketingValue

On this episode of DTNS, So advertisers can spy on you through your phone's mic? No. We'll explain. Plus a supercomputer that really does work like a human brain and Harry McCracken is here to tell us why it was hard for Disney to put Hulu into Disney+ https://lnkd.in/gxM4Dtsr

According to Luminate Midyear Report 2023, "super-fans" ENGAGE with their favorite artists in 5+ ways: ✅ Streaming ✅ Live shows ✅ Social Media ✅ Buying merch ✅ Buying physical music Time to look at 2 things: 1. How are you serving your audience? 2. How are you building fans? P.S.: Are there any other ways fans can engage with artists? Leave a comment below.

I‘m a little late to the party here but #NAB2024 is in the books! My top 3 take aways from the event - 1) Fast Fish Eat the Slow Fish In today‘s market, the quick teams and agile organisations are the one‘s that are excelling in the long run. Teams don’t have to be small to be agile. They have to recognise the needs of the market and evolve their messaging, approach to customer problem solving overtime with a consistent eye to the priorities of the customer. I think recent turbulence in CDN space speaks for itself on that topic. 2) Generative AI is here and isn‘t going anywhere. Gen AI use cases are numerous. It’s an amazing tool that can empower cool products, features and grab audience attention. I am interested to see how service providers are already adapting their existing solutions to cater to needs of the new subset of Gen AI vendors that carry these products at scale. Interesting things are on the horizon regarding how these vendors house, empower and deliver these compute heavy applications. 3)Substance over quantity. It was my first NAB so take this with a grain of salt. From, what I heard throughout the show the foot traffic was down this year. Honestly, don't have much to compare to. But this wasn't a bad thing at all. The quality of the conversations were next level. Each person I spoke to had interesting insights that were extremely relevant to me directly, over an array of industry challenges, and presented concrete approaches to solving them. From experience in trade shows in other industries, I was simply blown away by how much valuable knowledge there was to take in. Shoutout to all the current and prospective partners whom I got to meet in person for the first or second time!!! 🐰🚀 Where to next?🤔 Stay tuned!