Graeme Inglis’ Post

Ever wondered how Twitch streamers make money? This in-depth guide covers everything you need to know 🎥 https://lttr.ai/AJaAM

Back again with another important UGC topic with Patrick Rife! 😎 It's important that you understand your audience and the type of UGC experience you are cultivating for them (it's not a one fit all strategy). How do you usually encourage user generated content from your customers? Let me know. Vidlo X Pixilated #experientialmarketing #usergeneratedcontent #ugc #engagement #branding #marketing #video #vidlo #influencermarketing

Patreon, the creator memberships platform, is undergoing a significant rebrand. The changes were announced in a creative and entertaining YouTube video by CEO Jack Conte, reflecting the company’s commitment to its creator community. Livestreamers have often preferred Patreon due to its favorable revenue split compared to platforms like Twitch. The platform allows creators to connect with fans directly and monetize their content more effectively. However, the landscape is changing as many platforms, like Discord, have introduced their own membership features, increasing competition. Despite the evolving digital landscape, Patreon remains confident in its unique offering within the creator economy. Rather than replicating the discovery features found on platforms like YouTube and TikTok, Patreon’s focus is on providing creators with a direct line to their audiences. This approach allows creators to engage with their fans outside the confines of recommendations and algorithms, fostering a more authentic and meaningful connection. The rebranding aims to deepen creators’ relationships with their audiences, with Patreon becoming a ‘creator fandom company’. It’s introducing features like community chats, commerce, and free memberships to help creators connect with fans outside of algorithmic feeds. However, the rebranding comes after Patreon’s valuation dropped 70% from its high last fall. The platform has been looking for new ways to add value for creators. Despite the challenges, Conte remains optimistic about the future of the creator economy, believing that more people will become professional creators with power shifting towards individuals and away from platforms and companies. https://lnkd.in/euzCe6j3

Are you worried about your competition? Think about a scenario in which there was no competition. Would your work be as valuable? Food for thought 👀 #endavo #endavomedia #contentcreators #OTTplatform #videoondemand #ottchannel #filmmakers #videoplatform #digitalmedia #contentcreation https://lnkd.in/eQAgkW3S

Our first news article about VStream!

In-stadium UGC live production enabled by 5G network slicing Founders of US start-up Multicasting.io recognize that the company name has caused confusion. Multicasting.io is not in fact involved with IP multicast in any capacity, but with multi-camera production tools that tap into user-generated content (UGC) – helping content owners harness the burgeoning creator economy rather than alienating fans with copyright infringement. Nematolah Kashanian, multicasting.io’s Chief Innovation Officer and co-founder, explained to Faultline that the three-year old start-up has developed SDKs and APIs for simple integration for live events – where its platform gathers live feeds for delivery in real-time to the cloud, for a control room to edit. #UGC #D2C #broadcasting 

We've improvised our Unified Live Chat feature, which changes how creators connect with their audience. No need to switch between different chat boxes on various platforms anymore. Check our blog now to know more about this feature🎉 Read here: https://ow.ly/X5zY50PCPEQ

This is sooo smart: Tubi has announced the creation of Stubios, ‘a fan-fueled entertainment platform’ where creators rally their online communities to help them get their dream TV show or movie funded and distributed by Tubi, with creative help from Issa Rae. Tubi is currently conducting a contest where creators AKA ‘Stubiorunners’ can apply to their Stubio program and use fan support to help get their project greenlit. Once the series or movie is made, the Stubiorunner receives an Executive Producer credit and is paid a flat fee for their original IP and work on the project. The project is made and then distributed and promoted on the platform. When viewership for the completed program passes a certain threshold of engagement, the Stubiorunner automatically receives a greenlight for their next project, so this will nurture long-term creative relationships between Stubiorunners and Tubi. What a cool way to galvanize the existing creator community on short-form social and give them a different platform to stretch their creativity and talent! #tubi #creatoreconomy

Going to take a moment to brag about one of the first GG Talent Group creators, and a dear friend of both Angela Harper and I. Luality (NA-based Twitch streamer/YouTuber) has been breaking growth record after growth record across her Twitch and YouTube channels. Her 30-day Twitch CCV is 1,300, placing her among the top female variety streamers on Twitch. To put that number in perspective, she averaged 300 CCV for all of 2022. How does a streamer 4x their viewership trends? Old-school work ethic 😤 and content planning combined with strategic use of YouTube and TikTok for enhancing discovery and reaching new audiences. I firmly believe it's fully possible to repeat this success, given the right content creator. For highly engaging content creators, the discovery tools across YouTube and TikTok are immensely valuable. Imagine a world where hard-working, genuine (no drama) content creators can rise to the top?