Andre Mullen, MBA’s Post

[3/5 ARTIST DISCOVERY] "The Artist Chart on Viberate also provides useful tools to look into each artist’s streaming and social media analytics. You can focus on aggregated metrics like social media, music performance, and other performance metrics to compare artists side-by side." See the full article here: https://lnkd.in/gWUp95QY

Stand Out in the Music Industry: How to Build Your Brand and Connect with Fans Learn how to create exceptional music that sets you apart in a competitive industry. Discover the importance of building your brand, connecting with fans through social media, and leveraging collaborations to propel your career. Don't miss out on the game-changing opportunities offered by streaming platforms. #MusicIndustryTips #BrandBuilding #ConnectWithFans #SocialMediaMarketing #CollaborationOpportunities #StreamingPlatforms #MusicCareerTips #FanEngagement #MusicPromotion #IndieMusicSuccess

Indeed... Sh*t Just Got Real But what does it actually mean when a giant like Universal Music, currently holding 30% of all Contracts, pulls music from a huge platform like TikTok? Nobody said it better than Rick in his video: this is probably a short-lived power move since both companies really need each other at the moment. I hope, though, that this may have positive effects for artists in the not-too-far future. More social media platforms have to accept the fact that a huge part of their popularity, revenue and far-reaching influence stems from the usage of creative content. It is only fair if the platforms pass some of their revenues on to the artists who actually gave them the basis for creating the content. This is the old GEMA vs. YouTube story all over again but with different players and in a different territory on a MUCH bigger scale. I am curious to see, how this one plays out. https://lnkd.in/ettTzU9q

Just finished listening to "#Data in #MusicMarketing: #Analytics for Success": https://lnkd.in/g5AgZmqq via SXSW recordings. Takeaways for those just getting started: *Everyone loves Chartmetrics but MelodyIQ is also a solid platform. *Reverse Engineer: if you see an artist like someone else, look at who supported the reference artist early on -- who in the press, who in radio or playlisting, what venues. *While you may want to be on all DSPs or streaming platforms, ensure you put your focus and nurture the platforms you are getting more back from. Similar with geography -- have someone on the ground in regions where you're getting traction. *You can DM someone working in editorial at DSP so long as well-packed, thoughtful and not bombarding them. Having someone at the DSP in your network to help you is a good idea.

You're not frustrated, you just haven't maximized your streaming revenue yet. To shift this, first understand your audience. Use data to see what songs are hits and create more content that resonates. Then, engage with your fans. Reply to comments, host live Q&As, and share behind-the-scenes peeks. Build that community. Remember the power of playlists! Get your tracks on popular ones or create your own. Collaborate with other artists and cross-promote to tap into new fan bases. Ready to turn up the volume on your earnings? Share this post or drop a comment if you've got other tips, and explore past music gems in The Archive! #MusicRevenue #StreamingSuccess #IndieArtistTools

IS THE SUPER BOWL THE KEY TO REVIVING YOUR CAREER? In the wake of the Super Bowl excitement, the music industry is abuzz with record-breaking streaming numbers! Kanye and Beyonce won but they have been on top for years and continue to do so. Usher however, Who has been hot and cold, saw a remarkable rise of 4 million listeners in the month leading up to the big game, followed by an additional surge of 9.8 million, bringing his total to an impressive 49.3 million. 🎤🎉 Released just days before the Super Bowl frenzy, COMING HOME has become a standout example of effective marketing in action. This dynamic LP, blending modern and retro R&B vibes, debuted at an impressive No. 2 on the Billboard 200 albums chart, selling a remarkable 91k equivalent units in its first week alone. 📈💥 The correlation between the Super Bowl hype and these remarkable streaming boosts underscores the immense power of strategic marketing. From halftime performances to pre-game buzz, this iconic event has proven time and again to be a launchpad for artists to showcase their talent and connect with audiences on a global scale. Let's continue to celebrate the fusion of sports and music, where every beat counts and every touchdown ignites new streams of creativity and inspiration. Here's to the magic of the Super Bowl and the boundless opportunities it brings to the world of entertainment! 🌟🎶 #SuperBowl #MusicIndustry #StreamingSurge #MarketingMagic

As a professional social media marketer, your LinkedIn update could be as follows: "Discover the 3 remarkable advantages of lossless audio in my latest blog post. As a music lover and audio enthusiast, I'm thrilled to see the growing popularity and prioritization of lossless audio on streaming platforms. Find out more about this trend and its benefits here: https://ift.tt/3HIm9Sw"

In a blog post today, YouTube announced it is changing the eligibility requirements to join the YouTube Partner Program. Here’s the latest. https://lnkd.in/gYxgNaTZ #musicindustry #musicbusiness #musicnews #musicindustrynews #youtube #musicians #contentcreators #tech #technews

Summary and link of one of this year's best SXSW keynotes: Top Entertainment Trends for 2024: What the Data Says with Rob Jonas (https://buff.ly/3PQ59dT) 👍 INSIGHTS: - Global on-demand audio streams grew by 22% in 2023, hitting 4 trillion for the first time - Latin music, especially Regional Mexican, saw significant streaming growth in the US, driven by cultural/demographic factors - Younger audiences are driving the rise of country music on streaming platforms - Music discovery is increasingly happening through visual mediums like movies, TV shows, video games, and short-form video apps - Multilingual music listeners use community platforms and messaging apps like Discord, Reddit, and WhatsApp for discovery - Superfans spend significantly more on music, merch, and physical products compared to average listeners - Direct-to-consumer (D2C) physical sales were up nearly 30% in 2023, with 60% of D2C titles being current releases - The share of English-language content in top global tracks continues to decline as non-English music rises - Female artists' share of top streaming grew to over 30% in 2023, with Taylor Swift's massive success - Live music events drive significant local streaming increases for artists before/after shows - Metadata challenges persist, with unmatched royalties and potential manipulation as AI content grows 🔧 TOOLS: - Streaming viewership model for analyzing TV/film popularity - Analysis of music streaming data correlated with concert ticket sales - Identification of unmatched royalties and rights holder issues - Tracking of new audio ISRCs uploaded daily to streaming platforms 💡 TRENDS: - Continued growth of music and video streaming - Rise of short-form video for music discovery, especially among Gen Z - Increasing impact of non-English/multilingual music globally - Growth of current female artists in streaming share - Resurgence of the live music industry post-COVID - Challenges around metadata, rights management, and royalty payments - Proliferation of creator-uploaded content overwhelming top streaming tiers 🥇 HACKS: - Leveraging music/TV/film soundtrack connections for artist discovery - Utilizing streaming data to optimize concert touring routing/ticket pricing - Nurturing superfen relationships through direct-to-consumer offerings - Adapting music marketing to visually-driven discovery by younger audiences - Focusing on local/regional demographics and cultural tie-ins for music promotion - Exploring messaging apps like WhatsApp for multilingual/cross-border fan outreach