Grant Furlane’s Post

Did you know Usher didn’t get paid for his Super Bowl performance? No artist is ever paid for their Super Bowl performance. But why would global superstars like Usher agree to this? The answer is simple: unmatched exposure. Super Bowl ad spots soar at $14 million per minute, but Usher secured a staggering 12 minutes of airtime, rocketing his exposure to the equivalent of $168 million in advertising value. This wild exposure results in 3 things: 1. Exponential growth in streams of their songs 2. Massive growth of followers on social media 3. Jump in ticket sales for upcoming concerts Take JLo and Shakira's 2020 showstopper, for instance. In just one week, their followers multiplied by millions, opening doors to new brand endorsements and partnerships. 💸 The Super Bowl stage might not come with a financial transaction, but it certainly pays off. It’s a reminder that sometimes the best investments aren’t about immediate returns but about the broader impact and long-term gains. So, next time you tune into the Halftime Show, remember it's not just a performance; it's a strategic move that's been played out masterfully by the biggest names in the music industry. Read about how Rihanna benefited from last year's Super Bowl: https://lnkd.in/g7ditWEw #superbowl #business #marketing

Usher didn't get paid for his Super Bowl performance 🏈 Neither did past halftime legends. So, why do it? With ad slots going for $10.5m AUD per 30 secs... Usher's 12 minute performance is worth $252 MILLION in free exposure 🤑 The payoff is huge: ✅ Music streams explode = More royalty cash ✅ Social followers skyrocket = Bigger brand deals ✅ Concert ticket sales surge = Increased profit Plus, there's free brand advertising. Rihanna heavily promoted Fenty Beauty on stage last year leading to a 883% increase in searches for the brand! 📈 Is the Super Bowl halftime show the ultimate example of "earned" media? Let me know in the comments 👇 #superbowl #marketing #entertainment

Ever wondered how much artists like Usher are paid to perform at the Superbowl? Nothing. Zero. Nada. So why do they do it? Apple Music pays the NFL $50m to sponsor the Superbowl Half time show and Usher receives none of it. Sounds unfair, right? But here's the catch: Usher, like many other artists, views the Super Bowl as a strategic move, not just a payday. 🚀 Consider this: While the NFL pockets sponsorship dollars, artists like Prince, Michael Jackson, and Beyoncé perform for free, investing their own millions into the show. Why? It's all about exposure. With 115 million viewers tuning in, it's like a free 13-minute commercial, worth more than any performance fee. Take Rihanna, for example. Her Super Bowl gig catapulted her to #1 on Spotify and gained her 3 million Instagram followers. Plus, her performance had more viewers than the game itself! Now, Usher's gearing up for his moment in the spotlight. With a new album dropping days before the show, he's betting on Super Bowl fame to propel his tour and endorsements into the stratosphere. And it works. Just ask The Weeknd, who sold 1 million tickets after his Super Bowl gig. So, while the NFL scores a top-tier artist for a steal, Usher capitalizes on the ultimate exposure. It's a win-win, showing that sometimes, the cost of fame isn't measured in dollars, but in the moments that define a career. #SuperBowl #MusicIndustry #FameVsFortune #ArtistStrategy #ExposureEconomy #SuperBowlPerformance #MusicMarketing #CareerBoost #StrategicMoves

Super Bowl 58 is happening this Sunday, and it's not just the anticipated game, commercials, and snacks that people are excited about – the music lineup is also generating buzz! Among the performers, we can expect not only Usher and Reba but also Post Malone, Andra Day, and the "in-game DJ" Tiësto! This Super Bowl promises to be unlike any other, with advertisers shelling out an average of seven million dollars for a mere 30-second commercial slot! Even smaller brands can achieve success by simply associating themselves with the big game. If you're interested in leveraging events like the Super Bowl to boost your brand exposure, click here to discover more about McKendall Communications- https://lnkd.in/g4kXW5vc #superbowl #superbowl58 #publicrelations #publicrelationsagency #brandbuilding #advertising #communications #football #media #mediarelations https://lnkd.in/g_H7VD5u

If you dream of playing at your favorite venue, filled to the brim with your screaming fans, take a look at these 10 effective tips that just might help you get you there! Here's the insider scoop you don't want to miss: https://bit.ly/4aAjymG #MusicBiz #MusicMarketing

If you dream of playing at your favorite venue, filled to the brim with your screaming fans, take a look at these 10 effective tips that just might help you get you there! Here's the insider scoop you don't want to miss: https://bit.ly/4aAjymG #MusicBiz #MusicMarketing

I run this PSA every year. What is a Super Bowl commercial? Is it an ad that appears on some media platform while the Super Bowl is on? No. *It's a commercial that runs in the national inventory of the network airing the game while the game is on* Learn it. Know it. Live it. The ad you're running in Atlanta during the halftime show? It's not a Super Bowl commercial. The spot you decided to put up on YouTube during the Big Game? It's not a Super Bowl commercial. People are interested in Super Bowl ads in part because of the massive expenditures put behind them -- in excess of $6M this year for a 30-second ad (and more when you add celebs, special effects, music licensing, retail programs and social outreach). But so-called 'ambush ads' -- commercials meant to seem like they are part of the proceedings even though they are not -- cost significantly less. They are not Super Bowl commercials. Thank you. #advertising #advertisingstrategies #sportsbusiness #sportsbusiness #media #mediastrategy

📣 13 minutes of fame - for free In a frenetic cultural landscape where everyone is vying for audience attention, the Super Bowl halftime show is the largest advertising opportunity for music artists. Making their pro bono performances the most valuable in the world. As has been the custom for halftime headliners for many years, Usher will perform the 13-minute set for free. See below for some Super Bowl centric must knows: 🔗 What are you plugging - following Rihanna’s sub 5 second Fenty product placement which resulted in $5.6 million in earned media in the first 12 hours, it makes commercial sense to capitalise on this moment to lean into authentic promotion. We know Usher will be releasing his album ‘Coming Home’ marking the first since 2016 on the same day. 🔗 Who pays for production - it is commonplace for the NFL and Apple Music to cover the production costs which can be upwards of $10M. Some Artists are so committed to their vision coming to life that they will cough up personal investment to make the spectacle as personal as possible. Both The Weeknd and Dr Dre have spent circa $7M for the 13 minute spot historically. 🔗 Spike in song sales - according to Luminate, every halftime artist in the past decade has received an approximate uplift of 390% in digital song sales. We know Usher has promised to walk fans through his 30-year music catalogue propelling his old school archive back into the relevance cycle. 🔗 Brand partners, buckle up - Usher has licensing agreements for a fragrance line, affiliations with Rémy Martin cognac, and most recently fronted the Skims men range, all of which have the potential to see sales fly following the performance. ➡️ As the Super Bowl halftime remains a pinnacle advertising opportunity, Attachment remain poised to leverage culture-dense expertise in collaborating with both brands and talent during key moments to amplify messages on the greatest of stages, driving relevance and attention where it’s needed most. Sources: Launchmetrics, Forbes, Luminate Words: Parisa Parmar #superbowl #halftime #usher #sales #culture #performance