Authentic Brands Group

David Beckham has partnered with HUGO BOSS for a multi-year, global design collaboration for its BOSS brand. The first of its kind for BOSS Menswear, the collaboration will deliver innovative designs that reflect Beckham’s style in formal and casual menswear. The first collection is expected in spring/summer 2025, with the Authentic Living Legend already appearing in the brand’s fall/winter campaign. "I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity and desire for excellence," said Beckham.

Congratulations to Brooks Brothers CEO Ken Ohashi who was presented with the Visibility Award at this year’s Night at the Pier, hosted by LGBTQ+ nonprofit Family Equity in New York City! 🏆 The annual ceremony brings together celebrities and activists to celebrate LGBTQ+ families and those who make a difference in their communities.

Spontaneous meeting of the minds at Authentic’s NYC HQ with Shaquille O’Neal and Chief Operating Officer Corey Salter!

Sports Illustrated has unveiled an all-new swimwear line following the launch of the brand’s 60th anniversary edition of its iconic Swimsuit issue. Crafted with industry leader SWIM USA, the collection boasts 83 stylish pieces including tops, bottoms, one-pieces and cover-ups in a variety of colors and prints—available exclusively at Amazon stores. Learn more about the recent launch below. https://lnkd.in/ehQQR4s8

A three-episode documentary co-produced by David Beckham’s Studio 99 chronicles Manchester United’s treble-winning 1999 season, in which the club won the Premier League, Champions League and FA Cup. The series, aptly titled “99,” features candid interviews with club players and staff, and hits Prime Video & Amazon Studios on Friday, May 17.

Authentic Brands Group and Sports Illustrated hosted a spate of parties over the weekend at two premier sporting events, the 150th annual running of the Kentucky Derby and the Formula 1 Miami Grand Prix, where athletes and A-listers went off to the races. https://lnkd.in/e7vYbD2u

Aéropostale’s Take Action apparel collection was front and center at Global Citizen NOW, where the brand introduced the collaborative capsule through a dynamic fashion show, inspiring confidence in the next generation and empowering them to unlock their influence through taking action. https://lnkd.in/eBDTDQWz

Authentic Chairman and CEO Jamie Salter and partner David Beckham took center stage at the 2024 Milken Institute Global Conference, where they detailed the genesis of their partnership and Beckham’s entrepreneurial journey post-football. In conversation with Founder and Chairman Michael Milken, the two shared anecdotes of family life, the power of sport and what makes the ideal Authentic partner.

The 150th running of the Kentucky Derby was highlighted by Sports Illustrated’s all-new Club SI premium hospitality space at Churchill Downs, offering guests an equine-focused dining experience and the opportunity to watch the races on the rail just a few sections before the finish line. The venue’s grand opening was hosted by Pro Football Hall of Famer Emmitt Smith and SI swimsuit model Brooks Nader. Each all-inclusive ticket to the luxury space included access to a curated Chef’s Table buffet with a variety of delicacies, wait-staffed cocktail service and a dedicated bar, live-wagering windows, onsite parking and unparalleled trackside views.

We are proud to honor Authentic Brands Group Founder, Chairman, and CEO Jamie Salter as this year’s Father of the Year honoree. Every year, the Father of the Year Awards recognizes and honors fathers who have not only made an impact on their families but also in their industries and communities as a whole. Our 82nd annual event will be held on June 13th at the Sheraton Times Square in New York. Read today's WWD story on the news for more info.