Authentic Brands Group’s Post

📯 📯 Exciting Announcement 📯 📯 🏍"Race to Sponsorship Success" Book Launching Soon! 🏍 In the competitive world of motorcycle racing, securing sponsorships is as challenging as the races themselves. Discover the secret to attracting sponsorships through social media with our upcoming book, "Race to Sponsorship Success." This pioneering guide provides actionable strategies for racers and athletes to build a compelling online presence, connect with sponsors, and elevate their career to new heights. Stay tuned for the official launch date! Perfect for racers, teams, and anyone in the sports industry looking to harness the power of social media for sponsorship success. Keep an eye on our page for updates and exclusive sneak peeks! #MotorcycleRacing #sponsorshipsuccess #socialmediamarketing #booklaunch #AthleteBranding #taylorgp

Disrupt 🎇 There is a classic sports marketing strategy used 30 years ago, that continues to be rolled out today by the best challenger brands. You're probably aware of the approach, but I've highlighted it's most recent application below, just for fun. There is always a strategy to create more attention (if you want it). Let me know your thoughts! #sportsmarketing #sportsbiz #sportsindustry Malbon Golf

Sportrons - Your playbook for unparalleled sports marketing! 📖🏟️ From hospitality to branded items, we've got the winning strategy for your brand's triumph. 🏆🌐 #WinningStrategy #SportsTriumph

𝐋𝐄𝐓'𝐒 𝐏𝐋𝐀𝐘 𝐀 𝐆𝐀𝐌𝐄... ⚽ You own a sports team... 👕 You don't have a front of shirt partner, but you want one... 🌐 You're allowed to choose one global brand to be slapped on your jersey, free of charge... Who is your pick? What brand are you going for? Let me know below ⬇ #sponsorship #sportmarketing

Outside of the sport itself, NASCAR tends to get a bad rap for sponsor clutter. In the latest episode of False Market Value, David Almy from ADC Partners explains the reason behind the overabundance of brands in NASCAR (and renames one of our categories). In short, teams couldn’t compete without the support of corporate sponsors—sponsorship accounts for anywhere between 65 and 80 percent of their annual revenue—so their fans love them. And that love is reciprocated. NASCAR fans are the most brand loyal in professional sports. As promised, here is an article from 2023 that provides more detail about NASCAR’s current sponsorship landscape and how it has changed since 'Talladega Nights' was released at the height of the sport's popularity: https://lnkd.in/gyTVdDnD You can listen to our full conversation with Dave here https://lnkd.in/d457bSSx and stay tuned for more Race Week content, coming tomorrow. #rethinksponsorship #falsemarketvalue

Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands. #motorsportsponsorship #motorsportmarketing #branding

Delta New Women’s Athletics Partnerships by Sponsoring with Michelle Wie West and Rose Zhang Delta Air Lines is expanding its support for women's athletics by announcing new professional and amateur golf partnerships with Michelle Wie West and Rose Zhang. #Delta #DeltaAirLines #DeltaSponsoringMichelleWieWest #DeltaSponsoringRoseZhang #DeltaSponsoringWieZhang #AirlineNews #InternationalAviationNews #News #USAirlinesNews #USAAviationNews

Great piece by Rob Schaefer with Sports Business Journal on Ladies Professional Golf Association (LPGA) recent winner Cheyenne Knight and her improved distance working with SuperSpeed Golf, LLC. Found this quote especially interesting - "When I spent the day with them, I saw some gains in my club head speed and ball speed. I think, for me, swinging on my non-dominant side was really good.... Me swinging lefthanded, it really gets my muscles engaged and learning how to load a little bit better by swinging on my non-dominant side." https://lnkd.in/ej2dKxBG

Talk about sports, marketing, business, passion, and integrity? Just try to stop Michael! Watch the full episode on YouTube or lookout for snippets right here :-) Do you prefer to watch or listen to podcasts? #sports #marketing #business #podcast

Increased brand awareness: See Improved brand image: Trust Increased sales: Spend There are so many ways for sports sponsorship to work for your brand. There are so many assets to choose from. We are here to make it simple, but effective. Your brand, their canvas. Contact Elite Sports Marketing UK #sponsorship #sports #football #assets #promotion #sales #marketing