Authentic Brands Group’s Post

The extraordinary life of famed female horse jockey Julie Krone will be chronicled in an upcoming documentary co-produced by Sports Illustrated Studios, a division of Authentic Studios, and Spyglass Media Group. Krone is the only female jockey to win a Triple Crown race, after she won the 1993 Belmont Stakes riding Colonial Affair. Later that year, she was thrown from her horse and trampled during another race, leaving her with catastrophic injuries and the fight of her life.

Authentic is set to acquire the iconic Champion brand and business from Hanesbrands Inc. This strategic move demonstrates Authentic’s commitment to expanding its portfolio of iconic sports, lifestyle, entertainment and media brands and will increase its system-wide annual retail sales to more than $32 billion worldwide. Read more here. 

Grounded in a reimagining of the brand’s bold aesthetic, Hervé Léger’s Resort 2025 collection represents Creative Director Michelle Ochs’ vision driven by tension and opposing archetypes. The collection’s first delivery features saturated jewel tones and new fabric treatments, as well as foiled metallic prints in bodycon styles that evoke a liquid-like shine. The second, spring-forward delivery boasts a dynamic color palette and lightweight design to promote easy movement. Both deliveries feature patent leather, stretch crepe suiting and luxe duchess satin.

Authentic’s PRISM ERG brought a celebration of drag culture to our NYC HQ at its Pride Bingo Night ahead of #PrideMonth in June. Hosted by New York City drag royalty Linda Simpson, who shared the rich history of drag in the Big Apple, the event featured a rousing game of bingo and prizes as well as a lip-sync performance by Svetlana Stoli.

Happy birthday to Hollywood icon Marilyn Monroe, who was born on June 1, 1926. Best known for her roles in lauded films like “Gentlemen Prefer Blondes” and “Some Like It Hot,” Monroe is one of the world’s most well-known figures in pop culture.

Elite Group, a leader in the jewelry sector, is offering a sneak peek of the new Marilyn Monroe-inspired collection at the JCK Jewelry Show at The Venetian Expo in Las Vegas. From Friday, May 31, through Monday, June 3, viewers can experience the jewelry line, which translates the Hollywood star’s iconic style into a captivating set of statement necklaces, pendants, rings, bracelets and earrings.

Available in colorways that resemble sunrise and sunset tones, Sperry’s new boat shoe collection with streetwear fashion brand CNCPTS is made of a premium textured suede sure to stand out this summer. The collection is comprised of a double-thick translucent rubber outsole and reflective toggle laces. It is available now on Sperry.com in five vibrant colorways: Ember Rise, Dawn Blush, Morning Mist, Dusk Navy and Violet Veil.⁠

Forever 21 is partnering with New York City’s biggest music festival of the summer, Governor’s Ball, for an exclusive apparel collection. Featuring an assortment of tees, rompers, dresses, shorts, hoodies and hats, the collection will be available online, in-store and at the famous music festival for attendees to shop and customize their clothing.

Reebok President of Basketball Shaquille O'Neal spoke with The New York Times to discuss the brand's mission of returning to its rightful place in basketball. "'Listen, we’re getting back into basketball,” Shaq said. “And I want everyone in here to understand there are no excuses. Everyone needs to be 100 percent in on this, because I’m 100 percent in on this.'” Read more below about Shaquille's longtime partnership with Reebok and his commitment to re-positioning the brand in sports with their growing roster of superstar athletes.

Sports Illustrated’s Circuit Series returns to Canada for its second annual “Maison SI” during Montreal’s race weekend on Saturday, June 8. Set against the backdrop of one of the biggest motorsports weekends of the year, Maison SI honors Quebec’s rich racing history and pivotal role in the sports season. This year’s event will be hosted at Le Salon Richmond 1861, a historic landmark located in the heart of the Griffintown neighborhood in downtown Montreal. Maison SI boasts an exclusive network of high-profile guests and notable influencers, bringing together celebrities, top athletes and racing enthusiasts to celebrate the thrill of the race weekend in a one-of-a-kind luxury setting.