HUGO BOSS

The HUGO BOSS Foundation welcomes our first long-term partner: Coral Gardeners, the most revolutionary movement for coral conservation on the planet! In February, we welcomed the Coral Gardeners team and their founder and CEO Titouan Bernicot to our headquarters, to learn more about the work they’re doing to restore coral reefs and revive reef ecosystems in French Polynesia, Fiji, and soon Thailand and beyond. Founded in 2017 when a young Titouan saw the effects of coral bleaching on the island where he was raised in French Polynesia, the organization diligently focuses on cultivating heat-resilient coral fragments in nurseries, and locally educating passionate communities to continue the conservation works — up until now they have planted over 100,000 corals, but their long-term goal is to plant one million around the world! As June is #WorldOceansMonth, and tomorrow is #WorldOceansDay, we’re thrilled to announce the HUGO BOSS Foundation is supporting Coral Gardeners in their important work — and we are looking forward to making a sustainable impact together! If you are inspired by what Coral Gardeners is doing, and want to know how you can support them through coral adoption, read more on here: on.hugoboss.com/CG- #insideHUGOBOSS

With International Children’s Day tomorrow, we’re excited to announce our partnership with Klischeefrei in collaboration with our HUGO BOSS Daycare Center! 🧸 We have kickstarted this collaboration, together with our DE&I (Diversity, Equity, and Inclusion) team, by implementing the Klischeefrei method set in our LITTLE BOSS TIMES daycare — this initiative promotes career and study choices to be made without the restrictions of gender stereotypes; and by removing this barrier at a young age , we open up a whole new world of opportunities! By encouraging new ways of thinking, we hope to inspire the next generation to break barriers and follow their dreams wholeheartedly — and continue to SHAPE. TOMORROW. by driving positive change for a more inclusive and equitable future for everyone! #insideHUGOBOSS 

We are thrilled to officially announce our strategic partnership with global football legend and style icon, David Beckham! This marks a significant milestone in our history, uniting two global powerhouses in the realms of fashion and sports. Together, we will redefine the BOSS Menswear collections for years to come.    Under this partnership, #DavidBeckham will not only curate and design these exclusive capsule collections, but he will also personally be involved in the design process. These collections will embody his signature style, perfectly complementing BOSS's commitment to excellence, superior design, and quality.    The first projects from this exclusive fashion partnership will be unveiled in Spring/Summer 2025, with David appearing in BOSS's global campaigns starting Fall/Winter this year. We are excited for this new chapter together and look forward to a bold and impactful partnership!    Learn more about our new partnership here: on.hugoboss.com/DB-

Yesterday, we held the 2024 Annual General Meeting, coming together virtually with our shareholders. During the meeting, the HUGO BOSS Managing Board gave a comprehensive overview of our strong financial and operational performance in 2023, and gave an outlook for the current fiscal year. Explore fresh perspectives from our CFO/COO Yves Müller, who’s making his LinkedIn debut this week! Check out his thoughts on the event below.🔍  

HUGO takes the Miami Grand Prix 2024 to new heights with HUGO GARAGE and an immersive Roblox experience! 🏎️ The GARAGE experience on the ground brought the party to Miami’s Wynwood neighborhood, thanks to live music with Boiler Room. Guests could play on a Formula 1™ inspired racing setup with remote-controlled miniature cars, and check out a showcase of the brand-new HUGO x RB capsule collection.  Around 1,000 guests visited the HUGO GARAGE over the weekend, including Visa Cash App RB Formula 1™ Team drivers Daniel Ricciardo and Yuki Tsunoda.  The experience went from “IRL to URL” with PLANET HUGO in the Roblox universe. Fans could explore the virtual Miami event space, embark on scavenger hunts, discover exclusive digital wearables, and race on a virtual HUGO-branded track. Discover more: on.hugoboss.com/HF1M- #HUGOYourWay

We're still buzzing from #OMR24!   Two jampacked days full of inspiring talks, countless new connections, and engaging masterclasses — all powered with great coffee from our iconic BOSS Bar! ☕  This year’s partnership between BOSS and OMR created fantastic opportunities to showcase what we do best. We presented masterclasses and speeches, shared our branded photobooth and Instagram filter, and dressed a few speakers in BOSS for the stage. We especially loved seeing our BOSS Bar become the hub to connect with others and share more about our corporate influencer program — a few of whom were there in person — with special insights from Carolin Westermann and Andrea Pristl. Now you tell us: what were your highlights from OMR24?    Learn more about BOSS at OMR24: on.hugoboss.com/OMR24

Following a solid Q1, we have confirmed our full-year outlook for 2024! 💪   Despite the challenging macroeconomic and geopolitical environment, we recorded further top- and bottom-line improvements in Q1.   Both BOSS and HUGO continue to experience robust demand, driven by our well-received Spring/Summer 2024 collections and the successful launch of our new HUGO BLUE denim line.   Additional highlights from the first quarter: ▪️ Group sales increased by 6% currency-adjusted to EUR 1,014 million. ▪️ EBIT grew by 6% to EUR 69 million, with an EBIT margin up by 10 basis points. ▪️ All regions and channels contribute to sales growth   Read the full press release on our groupsite and dive deeper into our Q1 results: on.hugoboss.com/Q1/24-

We will be back at the OMR next week — and this year our presence will be bigger than ever before! We’re excited to share that HUGO BOSS is one of main sponsors of #OMR24.     We are looking forward to two days filled with learning and insights, connecting with executives, managers, and decision-makers in digital economy, media, and marketing fields. And, of course, we’re excited to share some HUGO BOSS insights of our own.     If you’re in Hamburg for the event, stop by our BOSS Bar for a coffee during your breaks; join a Metaverse masterclass with Florian Reichelsdorfer, or learn more about omnichannel with Jan Philipp Wintjes and Laura Kristin Kraus; sit in on the keynote speeches of Carolin Westermann and Jan Philipp Wintjes about “How to turn employees into fans”, and Nadia Kokni on “Unlocking impactful entertainment with Tiktok and BOSS”, to learn how we do things #insideHUGOBOSS.    See you there! 🚀   

Presenting our 2023 Sustainability Report — reimagined and interactive! Dive into our newly launched landing page dedicated to all the highlights. Our intuitive landing page makes it fun and easy for readers to navigate through our achievements in circularity, digital innovation, and eco-friendly materials. Learn more about projects that are pushing us forward in our journey to be sustainable throughout — such as our approach to regenerative farming to decrease emissions in raw material procurement, and the use of alternatives to synthetic fibers to reduce microplastics. We love fashion, we change fashion!     Discover more: on.hugoboss.com/SR23- #insideHUGOBOSS 

We’re excited to host the fresh, fashion-forward designs presented by the creative talents in our apprentice program! 🧵 The trainee exhibition at our headquarters is a chance for eight ‘azubis’ to showcase the skills they learned during their apprenticeship. For two weeks, we displayed a selection of garments and bags that attracted our colleagues and invited them to take a closer look at the fashion designs of tomorrow — including Daniel Grieder, who had a personal tour by two apprentices. We are committed to empowering the next generation of fashion talents at HUGO BOSS — encouraging them to hone their skills and providing them a platform to help realize their potential! Want to know more about our upcoming apprenticeships? Explore our careers site: on.hugoboss.com/career-  #insideHUGOBOSS