Real talk: most brands are making marketing decisions based off of faulty data. 🤯 Listen as Chief Strategy Officer, Ben Dutter, breaks down WHY this is more common than you'd think. #measurement #growthmarketing #data
Power Digital Marketing
Advertising Services
San Diego, CA 164,781 followers
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
About us
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- Website
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http://www.powerdigitalmarketing.com
External link for Power Digital Marketing
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate
Locations
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Primary
Get directions
2251 San Diego Ave
a250
San Diego, CA 92110, US
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Get directions
407 Broome St
6th floor
New York, NY 10013, US
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Get directions
1201 Wilson Blvd
Ste 28-111
Arlington, VA 22209, US
Employees at Power Digital Marketing
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Mike Edwards
Experienced CEO and Chairman with expertise in Public and Private companies, digital commerce, and building consumer-tech AI & CPG brands. Trusted…
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Anabela Fernandes Perozek
Founder | Chief Marketing Officer | Advisor | Board Member | Accelerating Profitable Revenue Growth
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Chad Rader, MBA
Group Director @ Power Digital | I elevate brands and accelerate revenue with purposeful insights and next-level measured digital strategic solutions.
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John Taumoepeau
Updates
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B2B marketing 🤝 sales That's how it should be, at least. Listen in as Power Digital's Bryce Hamlin and Derek Gerber discuss why prioritizing communication between your teams as a B2B brand is key for revenue growth. You can learn more about our B2B division here: https://lnkd.in/gdpvQe_H #b2bmarketing #sales #digitalmarketing #agency
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We're shining a spotlight on team member and Paid Social Strategist, Kevin Ramos! Kevin helps drive paid social performance and management for enterprise brands, ensuring efficient performance week in and week out while also staying proactive and launching new tests to keep up with any new platform trends. When he’s not focusing on client requests, he’s helping spread his knowledge across our paid social department by helping others brainstorm ideas to use in their accounts or also giving a helping hand to anybody who is facing a challenging problem! Kevin’s always the first to reach out to anybody if they need help and is one of the bright minds we have in our paid social department—always reflecting Power Digital core values. Nice work, Kevin! 👏 #teammemberspotlight
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Our team members' accessibility to executive leadership is hands down one of the most important factors in fostering our company culture. SVP of Activation Samantha Kress and Chief People Officer, Julie Zubak, chat about this dynamic, highlighting how our leaders aren't hesitant to get down and dirty, and none are more than a slack or phone call away. #companyculture #teamculture #leadership
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488%. That's the total ROAS increase our client Corkcicle saw from September to December, when we helped them leverage Amazon DSP for Buy with Prime. 🤯 This was part of a full-funnel, omnichannel strategy to increase conversion rates, return, and new customer acquisition—using Amazon DSP ads across an expansive ad placement network to remarket to shoppers interested in Corkcicle products, or similar categories. Learn more about Amazon DSP, and the impact it can make for omnichannel advertisers, here: https://lnkd.in/gHWU55q7 #amazondsp #omnichannelmarketing #casestudy #growthmarketing
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"Who's ready for the biggest TikTok trends of the week?" "MEEE!" Check out our teaser below, and contact our team today to see the full report.👇 https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokforbusiness #tiktokshop
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A lesson on recurring revenue strategy, and why it could be the difference in your business' success. via Chief Strategy Officer, Ben Dutter. #growth #ecommerce
Chief Strategy Officer at Power Digital. Marketing ROI, incrementality, and strategy for hundreds of brands.
Businesses are built on repeat revenue. The bigger the business, the more revenue is driven from existing customers. If you're in the one-and-done business, you have a short runway and are likely going to peak then collapse. If you're wanting to stay in business for any length of time, and achieve compounding growth, you need a business strategy that prioritizes customer retention, recurring / repeat revenue, and maximizing lifetime revenue per customer. That often starts from: • Your product set • Your business model • Your customer universe / TAM And it ISN'T exclusively a function of your marketing despite what an agency will tell you. If only a small minority of your customers buy more than once, you're essentially a dead-business-walking. Here's some data to simplify and demonstrate my point. The same business with just different repeat rates: • 10% repeat: +11% revenue • 25% repeat: +33% revenue • 50% repeat: +98% revenue • 75% repeat: +247% revenue This is based off of: • 5000 initial customers in a given period • $100 AOV • Up to a max of 7 purchases per year (1 new + 6 rpt) • Each subsequent order is multiplied by the rpt rate For example the 10% repeat business: • 5000 customers x $100 AOV = $500k initial revenue --- 500 customers buy a 2nd time --- 50 customers buy a 3rd time --- 5 customers buy a 4th time --- ~1 customer buys a 5th time --- 0 buy more than 5 times • Total revenue: $555k ($500k + $55k from repeat) Compare that to the 75% repeat biz drives the same 5000 initial orders, but an additional 12.3k repeat orders, with a total revenue up to $1.7M vs $500k. You see that expressed in revenue / customer (LTR) too: in which the 10% business has an LTR of $111 but the 75% business has an LTR $347. I come across SO MANY BRANDS that are extremely focused on how to acquire customers, how to send more emails, how to squeeze out every drop they can out of their marketing. And so much of it is fruitless. I pop their customer file into nova (our tool at Power) and see that <10% of their customers ever buy more than once. Sorry, but, you've got a critical product market fit issue, not a marketing issue. Net net: the tail doesn't wag the dog. Figure out your recurring revenue strategy BEFORE you start investing millions of dollars in non-incremental ads to acquire one-and-done customers. #ltv #ecommerce #dtc
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Independent demand for programmatic video is growing, which is giving agencies more opportunity to capitalize on the channel. Our partner FreeWheel has released their State of Programmatic Independent Demand report, diving into the usage and monetization of professional, rights-managed, ad-supported video content in the US, and how independent agencies can make the most of programmatic CTV this year. Plus, hear from Power Digital VP, Advanced TV & Programmatic Media, Rachel Hirschl in the report! Download it here: https://bit.ly/3QLZvtx #programmatic #ctv
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Our next team member spotlight is Account Director, Growth Marketing, Hannah Skillestad! Hannah has a can-do attitude which fosters trust and collaboration with her teams. She's in touch with macro events, always connecting business performance to trends related to the economy, seasonality, or a client's industry to help them make sense of the data, like the expert she is. Her teammates note that she's incredibly efficient with analyzing and reporting and her presentations are polished and impactful each and every time. 🤩 Keep up the amazing work, Hannah! #teamspotlight
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While you were binge-watching Bridgerton, our TikTok team was busy rounding up the platform's biggest trends of the week. As a TikTok Agency Partner—one of two partners in North America and one of only ten globally—our team of platform experts are eager to share these trends and more with you. You can learn more about our TikTok offering here: https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokshop #tiktokforbusiness