Numerator

🦅 Let Freedom Ring 🔔 Independence Day is almost here, and consumers are ready to celebrate! 73% of consumers plan to celebrate the Fourth of July with the top plans including: 🧑🤝🧑 Gathering with family and friends (58%) 🍔 Grilling or barbecuing (56%) 🎆 Attending a public celebration (31%) 🍲 Cooking or baking at home (26%) 🏠 Hosting others at their home (18%) But holiday plans vary by generation and regionality. 🍹 Compared to all celebrators, Gen Z is three times as likely to say they will go out for drinks (19% vs. 6%) and twice as likely to go out to eat (13% vs. 5%) or order food for takeout or delivery (10% vs. 5%). 🎆 Midwestern consumers are more likely to attend a public celebration such as a parade or fireworks (39% vs. 31%), while Western consumers are more likely to travel for the holiday (16% vs. 11%). Read the press release: https://bit.ly/45HdO93 View the report: https://bit.ly/3UfizRO #Numerator #IndependenceDay2024 #FourthOfJuly2024 #IndependenceDay #FourthOfJuly #consumersurvey #consumerbehavior #purchasingdata #consumerinsights #CPG

Numerator's Consumer Sentiment Tracker captures over 6,000 responses a month and provides a comprehensive monthly view of consumer confidence, spending & saving considerations, and future financial outlook. Here’s the latest: 💲 Consumers with spare cash say they’re putting it in savings (38%) and paying down debts (34%). ✈️ With the warmer weather, consumers are looking to get out of the house or fix up the house. 30.3% plan to use spare cash to travel or go on vacation, and 22.8% plan to make home repairs / improvements. 🥫 To save money, consumers are shopping for items on sale (45.5%), using coupons / discount codes (44.7%), and cooking at home (43.9%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

Numerator’s latest article, “Increase Shelf Space: Winning Product Line Review Strategies,” explores how brands can leverage panel data to craft compelling narratives to secure shelf space and drive long-term growth. The article analyzes how Delta Faucet Company can justify or increase their shelf allocation in Lowe’s within the Bathroom Faucets category since there is an $8.1M opportunity to capture spend among those who choose to buy the product elsewhere instead. Read the article: https://bit.ly/4e4uPhg #Numerator #shelfspace #productlinereview #consumerinsights #paneldata

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Gloria Watson, who represents: Cultivating an omniview of experiences, ideas and backgrounds. #numerator #lifeatnumerator #guidingprinciples

On June 19, 1865, federal troops arrived in Galveston, TX to take control of the state and ensure that all enslaved people be freed. So today, Juneteenth, we acknowledge and celebrate the ending of slavery in the United States. Juneteenth is a scheduled holiday for Numerator, in order to allow for reflection, education, and healing. #Numerator #Juneteenth #JuneteenthCelebration

Newly refreshed and powered by a continuous survey to our consumer panel, the Numerator Consumer Sentiment Tracker captures over 6,000 responses a month and provides a comprehensive monthly view of consumer confidence, spending & saving considerations, and future financial outlook. Here’s the latest: ⬆️ The May Consumer Confidence Score was 56.8 (-0.1 vs. April), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💼 40% of consumers think it’s very or somewhat easy to find employment in the current job market. 🏡 48% of consumers say their household’s financial situation is currently good or very good. 💲 41% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

eNumerate: Topical Twists is happening tomorrow! Join Numerator’s latest virtual event to learn about the latest trending topics in a fast-paced 75-minute session. Register now: https://bit.ly/3X3onBb #Numerator #eNumerator #TopicalTwists #consumerinsights

Dads, your day is almost here! 👨 94% of Father’s Day celebrators plan to purchase something for the holiday, with the top items being food (61%), gifts (57%), alcoholic beverages (23%), and non-alcoholic beverages (15%). Among those intending to purchase gifts, the top choices are: 💳 Gift cards (38%) 👔 Apparel (37%) 🧰 Tools or home improvement materials (24%) 🔨 Boomers are the most likely generation to purchase gift cards as gifts (44% vs. 38% for all celebrators), while Gen Z is more likely to purchase tools or home improvement materials (38% vs. 24%). 🧣 Millennials are nearly twice as likely to purchase accessories, such as bags, belts and scarves, for Father’s Day gifts (21% vs. 11%). Learn more about consumers’ Q2 2023 holiday intentions: https://bit.ly/3UfizRO #Numerator #FathersDay #FathersDay2024 #dadsday

⚡ Any (Charging) Port in a Storm ⚡ The most popular charging locations for EV owners are: 🏠 Home (76%) ⚡ Public charging stations (45%) 🏢 Work / office (34%) 🏬 Retail locations (25%) 🏪 Gas stations (16%) ⚡ When deciding where to charge their EV, most owners select the nearest charging location available (55%), while others take into account free or discounted charging options (42%), charging speed (41%), or proximity to other amenities like stores and restaurants (32%). 🔌 61% of EV owners say they are more likely to shop somewhere with charging stations. 🚗 87% of survey respondents said they are somewhat or extremely likely to choose an EV again in the future. Only 3% said they were somewhat or extremely unlikely to purchase another electric vehicle. Read the press release: https://bit.ly/4aW8pw0 Read the blog: https://bit.ly/3Vmtqdk #Numerator #EV #ElectricVehicle #EVs #ElectricVehicles #consumerinsights

Numerator’s next virtual event is less than a week away! Join us on Tuesday, June 18 at 10am CT for eNumerate: Topical Twists. This fast-paced, hard-hitting session will showcase hot topics like cannabis, GLP-1, TikTok, Gen Alpha, and so much more. 🛍️ Get insights into the performance of Amazon, Target, and Walmart’s summer and fall sales events. 📱 Understand the implications of a potential TikTok ban, substitutability, and social media shops. 💲 Learn about Gen Z’s top social causes, purchase behaviors, and consumption patterns. Register now: https://bit.ly/3X3onBb #Numerator #eNumerator #TopicalTwists #consumerinsights