Lulus

💕 Our “Friends for Life” SS24 brand campaign is in full swing, and the first of our “Besties That Brunch” tour kicked off in Nashville – and wow, did Nashville show up! 😍 🥐 Cafe Roze hosted our inaugural bestie event, serving up amazing bites, lattes, and mimosas 🥂 on May 3rd Guests were treated to live music from local artists Caylan Hays, Stefanie Clark Harris, Mollie Jane, and Ryan Levine, a bouquet-making station from Amelia's Flowers LLC, a best-friend bracelet bar from local designer Wood + Wolfe We’re thrilled to be able to spread the Lulus' love IRL, share an amazing afternoon with lasting memories with our customers, and continue to be there for them through all of life’s moments. 💖 Next stop: Chicago, June 1st. See you soon, bestie! 🙌

At Lulus, our goal is to be a one-stop-shop for all of life’s moments -- that means offering trend-driven styles as well as timeless everyday essentials. We’re excited to be launching a new Lulus Loves: Levi’s® capsule. Our partnership with global denim leader Levi Strauss & Co., underscores both brands’ dedication to timeless quality and enduring styles, and we're so excited to offer a unique shopping experience for fans of Lulus and Levi’s® alike. 💕 💙 Laura Deady, Lulus Chief Merchandising Officer, says, “Through the all-new Lulus Loves: Levi’s® capsule, we’re able to highlight the essential role denim plays in a woman’s wardrobe, as well as how it serves as the perfect fashion statement for any occasion. The quality, versatility, and attainability of Levi’s® are directly aligned with our brand, and we’re thrilled to be able to include what we anticipate to be highly-coveted offerings for shoppers to enjoy on Lulus.com.” 🛍 URL to IRL: To celebrate, we’re hosting a denim customization event at our Melrose store on May 18. Join us! For more details on the Lulus Loves: Levi’s® capsule, check out our blog! https://lnkd.in/g9cVqQCx

From the everyday to the extraordinary, being present for women through all of life's moments is what drives us at Lulus. Today, we unveiled a multi-channel brand campaign, aptly titled "Friends for Life," celebrating the power of female friendship and being present for moments big and small.  💕  Launching on statement and digital billboards, wild postings, via social and influencer activations, and consumer events in key cities across the U.S., the "Friends for Life" campaign centers on a group of four best friends as they experience a pivotal year in their lives--and naturally, Lulus is there for them through all of it. ✨ 💖 Lulus CEO, Crystal Landsem, said: “Through the years Lulus has evolved into more than just a shopping destination, we’re a steadfast companion in the lives of our customers. This campaign shines a spotlight on friendship and the significance of being present, as we help our customers feel confident, joyful, and excited, at every point in their lives.” 🤩 Patrick Buchanan, Lulus’ SVP of Brand Marketing added:  “At Lulus, we aim to be the go-to destination for those times when women want to feel the most beautiful and alive. This campaign is a love letter to all who celebrate with us, embracing all of the pivotal moments and emotions shared while wearing Lulus--be it joy, vulnerability, or excitement for what lies ahead." 📣 SEE YOU ON THE STREETS: Out-of-home advertising placements will bring this campaign to life in major cities Los Angeles, New York, Chicago, and Nashville. 🥐 MEET US FOR BRUNCH: Our “Besties That Brunch” series invites customers, influencers, and community members to brunch with friends, shop Lulus, and intimately engage with Lulus firsthand in starting in Nashville, and continuing through the summer in Chicago, Las Vegas, and Miami. ✨ We’re so excited to celebrate women during all the different eras in their lives and to continue to join them on the journey. For more details on the “Friends for Life” campaign, head to our blog!

✨ At Lulus, we've kicked off concert season in style. 🤠 Our Lulus on Melrose store location was transformed into a festival queen’s dream--complete with mirror ball cacti 🌵 ✨--as we hosted the Lulus Desert Disco Festival Showroom in Los Angeles on April 2. A slew of stylish guests, which included stars of Netflix's Love is Blind and Perfect Match, Amber Desiree “AD” Smith, Jessica Vestal, and Micah Lussier, were treated to sips and snacks from Sunny Blue, Close Encounters, and Heaven Sent Spritz and Drinks, micro tattoos by B36 Tattoo, and summer essentials from Vacation and Teva while they snapped photos in front of our desertscape mural 🌈 and shopped festival fits from our spring and summer offerings. Head to our blog for a look behind the scenes! 🏜

At Lulus, our goal is to help every woman feel beautiful, celebrated and like she’s the most special version of herself for every occasion. On this International Women’s Day, we’re very excited to celebrate one of our own, Crystal Landsem, who has been recognized in the 2024 Trailblazing Women in Marketing, Service and Experience list: https://lnkd.in/dGGc24yv Crystal is named one of 21 trailblazing women who are leading, innovating, and committing to driving positive change within their organizations and the broader world. Let’s celebrate the achievements of women in arguably the most customer-obsessed functions. Congratulations on your recognition, Crystal! Check out the nominees in the report now: https://lnkd.in/dGGc24yv Reuters Events Marketing & CX #IWD #womeninleadership #customerobsessed #customercentric #21trailblazers #LuCrew

Just in time for spring, we've unveiled a collection of dreamy, effortlessly feminine dresses and separates with future nurse and TikTok creator Kennedy Lyons, who co-curated the collection, which is now available on lulus.com. 🤩  The #KennedyLyonsxLulus collection has everything needed to elevate your style game whether you're running casual weekend errands, stepping out for date night, or heading to class. ✨  Check out our Q&A with Kennedy on the blog to get all the details, and prepare to be inspired. 💖  The spring forecast: sunshine, good vibes, and the perfect versatile wardrobe, courtesy of #KennedyLyonsxLulus https://lnkd.in/eqBMnPni

At Lulus, the principles of inclusivity, commitment, and continuous improvement are vital values to our organization. We’re thrilled to mark the close of Black Legacy Month and the start of Women’s History Month by announcing an amazing collaboration with Gyrl Wonder Inc. Wonder, a renowned nonprofit founded by Tola Lawal that gives rise to ambitious women of color between the ages of 17 - 23.  🚀 With a mission to bridge the gap between young women of color and the careers they aspire to in fashion, media, and entertainment, the Lulus x Gyrl Wonder collaboration will introduce entirely new pathways for girls to enter into the profession of their dreams and create opportunities for the Gyrl Wonder mentees to learn from and gain a first point of access into a career in fashion from Lulus’ professional team. 💖 Central to Lulus’ collaboration with Gyrl Wonder will be to create opportunities for professional development, provide scholarship fund support, provide pathways into corporate volunteerism and more. As Crystal Landsem said, “At Lulus, the principles of inclusivity, commitment, and continuous improvement are values we abide by and our collaboration with Gyrl Wonder not only reinforces, but brings these principles to life. As a brand, we stand beside women through some of the most important milestones in their lives and our work with Gyrl Wonder is no exception. Together with Gyrl Wonder, we are crafting opportunities, fostering resilience, and empowering the next generation of trailblazing women as they reach new heights. We believe in the profound impact that arises when passion meets purpose, and are thrilled to once again be a part of a movement of women supporting and building up other women.” ✨ Stay tuned for more details on how we are helping to unlock new realms of possibility for young women. In the meantime, learn more about the Lulus x Gyrl Wonder collaboration on our blog! https://lnkd.in/e-CuMQVh

At Lulus, we never miss a chance to talk shop(ping)! Lulus' Senior VP of Brand Marketing, Patrick Buchanan recently sat down to chat with Victoria Giardina on her new podcast, The Brand 411. On this episode of The Brand 411, Patrick dishes on everything from Lulus' larger brand strategy and Lulus’ new bridal boutique in Los Angeles, to how to feel your most confident self while shopping, and current trends to watch out for, regardless of the occasion. It's an inside look at Lulus you won't want to miss. Be sure to have a listen! 🎙️

At Lulus, our aim is to make every woman feel beautiful, celebrated and as if she’s the most special version of herself for every momentous occasion. We’re there for her during some of the most important moments in her life, including something as special as her wedding! We have some amazing news to share: 👰 On February 1, we officially opened our first ever bridal boutique in Los Angeles, CA. 🎀  Located on the upper level of the Lulus on Melrose retail location, the boutique is a specialized space dedicated to all one’s bridal needs – from bridal gowns, bridesmaids dresses, bridal accessories, shoes and more. ✨ The Lulus’ bridal experience walks her through her complete wedding journey – brides can shop for all of her wedding looks in the store – from engagement to bachelorette, wedding day GRWM to walking down the aisle. 🥳 To celebrate the opening of the bridal boutique, Lulus is hosting an open house bridal event on Saturday, February 10, 2024, from 11 a.m. - 3 p.m. PT. The event kicks off with Lulus’ biggest dress giveaway yet. The first 100 brides who come to the bridal boutique on February 10 will receive a free Lulus wedding dress, which they can pick from select styles. If you’re in the LA area, come join us! For 25 years, we’ve focused on bringing attainable luxury to our girl. This is the part about Lulus we love so much – we’re beside her as she experiences so many amazing milestones. Looking great shouldn’t be hard and with the new bridal boutique, we’ve made it easy for her. She can prioritize without having her compromise how she looks on her wedding day! Read more about Lulus’ new bridal boutique in this story by Sofia Deeb in The Knot Worldwide. #Lulus #LulusOnMelrose #LulusBrides #LuCrew