Lulus’ Post

Do your special skills scare people 👻 Just because your unique skills make people nervous does not mean your abilities are SCARY 🎃 It just means it is not THEIR wheelhouse. It’s my job as the Marketing Director to help my teammates feel prepared and capable for marketing days. Everyone wants to help meet the needs of the children and young adults in our programs. Marketing is a tool to get us there! I like to sending the team samples of what we’re going to work on when we are scheduled to meet. I also do my best to write out scripts and choose sounds that I know they will get on board with! We all have qualities that are valuable. We really are better together. How do you collaborate with team members to make your workplace more fun and comfortable for all?

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

The Overlords are going West! Check out my latest blog post about the upcoming Fan Expo Denver event and panels that I'll be participating on. #newblogpost

Scalpers are event planners' biggest nightmare. 👻 They tarnish your event's image and rob fans of the opportunity to see their favorite acts at a fair price. Scalpers and ticket touts have long threatened the event industry, pushing event planners to outsmart them with new policies and protective systems. Check it out here: #eventplanning #ticketingindustry #eventprofs #eventmanagement #scalpers

Happy New Year! 🌟2024 is starting with a bang with $81.9M+ in event-driven spending this January, and that’s just for the top 5 cities across the US! 5️⃣ First on the list is Bakersfield, CA where local spending is expected to surge by $792,037 due to sports matchups including AHL Bakersfield Condors vs Abbotsford Canucks 🏒 4️⃣ Next up is Wichita, KS with a spending surge of $4,332,321 as a result of sports events combined with major expos such as the Wichita Bridal Expo 💍👰🏻 3️⃣ Chandler, AZ starts the year off strong with a demand surge of $9,629,768 spanning across two weeks due to overlapping shows and festivals including the Chandler International Film Festival 🎥🍿 2️⃣ Sacramento, CA is our runner up this month with a demand surge of $13,279,289 in local spending due to attractions such as Monster Jam Sacramento and the Sacramento Chocolate Salon 2024 during the last week of the month 🍫🎉 1️⃣ Tampa, FL stays in demand surge territory for most of the month with a whopping $53,897,955 in event-driven spending over three weeks. The Gasparilla Pirate Festival alone accounts for most of this, bringing together 300,000 attendees who are predicted to spend $24.7M+ in just one day! 🏴☠️ Discover these incredible events and more with your free copy of the January 2024 Demand Surge Report! 📊 #predictiveanalytics #predictivedata #localevents

It was an honor and pleasure to work on these audits for LEAF Global Arts Retreat and the 2023 Colorado Creative Industries Summit. The reason I love doing this work with Majestic Collaborations is the juicey overlaps of The of Mass Gatherings four pillars: accessibility, safety, sustainability and community engagement. These overlaps help frame how I look at the overarching questions for these events: who are you accessible to, what is working and what are the next possible steps to make your event more accessible, user friendly, and inclusive. In my mind, accessibility and community engagement go hand in hand, making your events more accessible means you can engage more people in your community. Accessibility and safety go hand-in-hand as well, your event can not be truly safe, unless it is safe fore everyone. So your safety plans need to address how to keep people with mobility, hearing, vision and cognitive disabilities safe. I like to say, build your safety plan around the specific needs of people with disabilities and your plan is 80% done. Accessibility and sustainability...there are many ways to think about this. One is just what do we need to sustain the people who come to our events and work at our events? Another, how do we build this temporary city (what festivals are) that allows for easy, safe and engaged navigation that respects the land the events is on. And then just how do we build in accessibility and sustainability from the beginning, from the first time we go to make a plan for this year's event, instead of either ever being an after thought? Thank you Performing Arts Readiness program for supporting this work and Majestic Collaborations giving me the opportunity to do this deep and rich work. #accessibility #safety

How do we nurture the human touch running what is, essentially, an E-commerce? In our case, we leverage on the strength of the stories that watchmakers naturally offer, by encouraging the direct contact between collectors and makers, in the belief that this is the way to offer the best value to both. Here is our 'unlisted' video or the latest event with HORAGE, hosted by TLE and David Sharp.

Here are some of our top picks for outdoor events and things to do to kick off fall in the Mahoning Valley.

Save Big on Tickets to Your Next Event With These Deals