The Martin Agency

If you needed a reminder that it's Father's Day this weekend, consider this it. And watch till the veryyyyyy end. #FlashbackFriday

In our most recent work, for Papa Johns, we gave the fans what they’ve been begging for: the Cheesy Burger Pizza. When other brands thought a melt would do, we knew the truth. They forgot the pizza. To all the Cheeseburger pizza fans out there: it’s Cheesy Burger Pizza summer. 🗞 Coverage (big shout to Current Global for all the PR): // Allrecipes.com https://lnkd.in/gB9X7RBP // Yahoo! Life https://lnkd.in/gKN4-2T5 // Eat This, Not That! https://lnkd.in/gqn3G9Qh // FoodSided https://lnkd.in/gNGNu-Hv // FOX NewsEdge https://lnkd.in/gMgHfYxZ // Guilty Eats https://lnkd.in/gMAc5sXc

ALLISON APPERSON and Chase Zreet — the mastermind creative duo behind the viral "Snoop Goes Smokeless for Solo Stove” ad, landed a spot on the ADWEEK Creative 100. Martin Chief Creative Officer Jerry Hoak points out, "Chase will descend on you by poking holes in your thinking with a line of relentless questioning, while Allison plays the self-proclaimed role of 'unhinged optimist,' charming you with pun-after-pun and turning you into an advocate for the concept before you even realize what's happening. And when they finish — you're left believing in their ideas as if they were your own, and fighting alongside them." If you're traveling to Cannes Lions International Festival of Creativity this weekend, make sure to say hi to Chase and Allison and don't miss the panel all about their Snoop x Solo Stove work at the Rotonde Stage on Monday, June 17, presented by Martin CEO Danny Robinson and Solo Brands CMO Luana Bumachar. Read more about them on the ADWEEK site: https://lnkd.in/ehfJeSyk #AdweekCreative100 #SnoopGoesSmokeless #SubscriptionRequired

Martin CEO Danny Robinson will join Michelle Moscone, VP of Creative Brand and Content at GEICO on Monday, June 17 at 1:00 pm CEST for a fireside chat for the Brand Innovators Marketing Leadership Summit @ Cannes. #CannesLions2024 Space is limited. Register here: https://lnkd.in/d--dhTAv

NEW TIME 🚨 "My campaign broke the internet — now what?" Once the dust settles and the onslaught of engagement levels out, how do you capitalize on the momentum from your viral campaign and harness its success to move beyond a brand blip into sustained brand growth? Solo Brands Chief Growth Officer Michael McGoohan and The Martin Agency's Chief Brand Officer Elizabeth Paul will dissect "Snoop Goes Smokeless" from its goals to its achievements, zooming in on lower and upper-funnel marketing and virality's role in the larger marketing landscape. #CannesLions2024 Space is limited. RSVP here: https://lnkd.in/enn3Y-uv

Preethi Balakrishnan has been awarded as a 2024 LIONS Scholarship recipient from Cannes Lions International Festival of Creativity, one of 10 people worldwide in this year's cohort! Preethi worked on Unisom's latest campaign, "Sleeping Beauties" with dresses by fashion designer Christian Siriano!   Preethi "can't wait to learn from the industry's legends and maybe even sneak a few croissants along the way."    "We are excited to have these 10 future industry leaders join us at the Festival this June. Congratulations to this year’s Scholarship recipients, and the Brand Marketers and Creative Academy cohorts," mentioned Frank Starling, Chief DEI Officer, LIONS. Give it up for Preethi! #CannesLions2024 #LIONSScholarship

Thank you again to the inspiring participation of The Martin Agency CEO Danny Robinson, Neel Williams, and Tasha Dean! Our girls storyboarded and coded their Lil Ruby adventures. Shoutouts to the Black Girls Code community and our stunning volunteers for creating a joyous experience for our participants!

Humor has left the chat. It’s time to bring it back.   On June 20th at the Cannes Lions International Festival of Creativity, we’re bringing together leaders from some of the funniest brands to discuss why comedy in advertising is declining — even as the tactic continues to deliver results and consumers consistently ask for more humor.    Join us at MediaLink Beach for lunch and conversation, where Martin CEO Danny Robinson will lead a discussion with experts from the fields of research, marketing and comedy to discuss this very topic. Panel members include System1’s Orlando Wood, who will unpack proprietary insights from a breaking global study on the barriers marketers face when considering humor; a roster of world-class brands that will discuss how they successfully navigate those barriers to make incredibly effective comedic work, including Unilever’s Global Brand Director (AXE) Caroline Gregory, Global Head of Brand and Marketing for OREO (Mondelēz International) Eugenia Zalis, GEICO’s Vice President of Creative and Content Michelle Moscone (she/her) and Liquid Death’s Andy Pearson; and Rob Gregory of The New York Comedy Festival who will preview an upcoming masterclass focused on comedy in brand building. Space is limited. RSVP today! (https://lnkd.in/gu7MqE3f)

Our latest for Google Chrome with Colombian music artist and superstar Maluma was mentioned in the Ad Age "Top 5 music campaigns you need to know about right now!" Check out the mention and the full list here: