Have questions about AdAttributionKit? 🍏 Our favorite crew of industry experts, Adam Landis, Mark Hansen, and Dataseat (Now part of Verve Group) CEO and co-founder, David Philippson, broke down the major WWDC announcements, including AdAttributionKit and what it means for marketers and advertisers. Catch the replay: https://lnkd.in/eaY6p2nd #WWDC2024 #SKAN #AdAttributionKit #apple
Branch
Software Development
Palo Alto, California 43,392 followers
We provide cross-platform linking and attribution solutions to the world's leading digital brands.
About us
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers, and drive more conversions. Branch has raised more than $667M from investors such as NEA, Founders Fund, and Playground Ventures and is headquartered in Palo Alto, CA and with offices around the globe.
- Website
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https://branch.io
External link for Branch
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Deep Linking, Mobile Analytics, Mobile Referral, Mobile Install Attribution, Mobile Growth, Attribution, Mobile Ecosystem, Mobile Apps, and Martech
Products
Branch Platform
Mobile Analytics Software
Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. Quickly implement smart banners, people-based attribution, deep linked email, referrals, content sharing, and more.
Locations
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Primary
195 Page Mill Rd
Suite 101
Palo Alto, California 94306, US
Employees at Branch
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Pejman Nozad
Founding Managing Partner at Pear
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Steve Zuccaro
Director HR Operations / Compensation & Benefits / People Programs
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KC Simmons, MSOD
Director, Learning & Development | Branch | LinkedIn and PlayStation Alum
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Adam Landis
Mobile Advertising & Marketing | Head of Growth @ Branch | Founder & CEO @ AdLibertas (acq by Branch)
Updates
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What an incredible day at Leaders in Mobile Growth London! 🎉 Last week, we brought together some of the brightest minds in the mobile growth industry for a day of learning, sharing, and networking. The agenda was packed insightful sessions from industry experts on the latest strategies and innovations shaping the future of mobile marketing. A special thank you to our amazing speakers, panelists, and sponsors for sharing their expertise, and to our attendees for their active participation and engagement. Your contributions made this event a tremendous success. 🙌 Richard Shotton Ellen Hainsworth Ruairi Mc Veigh Marco Antognozzi Catriona Woodward Paul Davey Jordan Bayliss Amit Saniwal David Philippson Peggy Anne Salz Dane Buchanan Adam Landis Mark Frigon We’re already looking forward to the next edition of Leaders in Mobile Growth! Dataseat (Now part of Verve Group) #LIMG #mobilegrowth
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Branch reposted this
On June 10th 2024, Branch opened the doors to it's new address in #Bengaluru, KA. This marks a big step in our journey and growth in India. Our new space is designed to spark creativity, collaboration, and excellence. #LifeAtBranch, is all about inclusivity, learning, and teamwork. Our #Bangalore office reflects these values, offering a lively and supportive environment for both professional and personal growth. Vishakha Raj Sajana Shankaran Namrata Verma Vilji Sabastian Tharun Kumar K C CA Amodh Kamath Margana Nord Michelle Rife (she/her) Monika C. Erik McRae #NewOffice #Growth #Community #Culture #Innovation #TechIndia
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Still buzzing from #WWDC? Us too! Join our webinar tomorrow, "Analyzing Apple’s Latest Innovations and Privacy Changes," to hear David Philippson, CEO and co-founder of Dataseat (Now part of Verve Group), and Branch's Adam Landis and Mark Hansen break down all the key announcements! 📱 Reserve your spot: https://lnkd.in/eaY6p2nd #wwdc2024 #apple
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Apple's #WWDC2024 brought exciting, though not earth-shattering, announcements. Instead of SKAN 5 updates, Apple announced AdAttributionKit — an expected replacement that provides support for reengagement and third-party marketplaces. Curious about what this means for your app? 📱 Read our full analysis: https://lnkd.in/dXwqnDfS #wwdc #adattributionkit #skan #apple
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Finance apps are a must-have, with 62% of users hooked and 78% using them weekly. But 68% abandon their apps. 😬 Here’s how to earn and keep them: 1️⃣ Build trust through referrals: Users referred by friends are twice as valuable. 2️⃣ Prompt app downloads at high-intent touchpoints: Personalized smart banners lift click-through rates by up to 60%. 3️⃣ Prioritize top-notch CX: Simplify onboarding and use deep linking for seamless reengagement. Dive into these three strategies for unlocking your #financeapp potential here: https://lnkd.in/eRhd6Gwf #finance #fintech #mobilegrowth #mobileapps
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Join us for the upcoming episode of #TechTalks on Thursday, June 27 at 11:30 am PDT! We're thrilled to have Jake Richardson, global head of CTV strategy at Moloco, to dive into the connected TV (CTV) advertising landscape. 📺 Tune in to discover answers to the most frequently asked questions about CTV and learn how to leverage CTV ads to scale your brand awareness campaigns. We’ll cover: 🔹 Why CTV is the fastest-growing space in digital media and how marketers might be missing out 🔹 Best practices to maximize your ad spend 🔹 How to make retargeting campaigns more relevant Secure your spot: https://lnkd.in/eZD-f7H8 #ctvadvertising #digitalmedia Adam Landis
Upcoming: TechTalks #5 | Ad Relevance in Streaming Platforms - Branch
https://www.branch.io
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Branch celebrated ten amazing years this week 🎉 🎂 A big thank you to our incredible Branchsters, dedicated customers, and supportive partners for being an essential part of our journey. Your hard work and collaboration have driven us to new heights, and we couldn’t have reached this milestone without you. Here’s to a decade of innovation, growth, and countless memories. We’re excited for what the future holds and can’t wait to continue this journey together. #lifeatbranch
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If your brand wants to grow and thrive, you need to acquire, retain, and engage customers with a hyper-focus on the customer experience. That's how world-class brands stand out. What's their secret? They use Branch for all their linking and measurement, allowing them to tailor flawless user experiences and supercharge their marketing dollars. 🚀 Get started: https://lnkd.in/gb7AnUFT #mobilegrowth #deeplinking #attribution #mobilemarketing
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Mark your calendars! We're back on June 18 for our annual #WWDC recap: "WWDC 2024 Highlights: Analyzing Apple’s Latest Innovations and Privacy Changes." Join us as we dive into the key announcements from Apple's event and explore their implications for developers and marketers. 📱 🗓️ Date: Tuesday, June 18, 2024 🕚 Time: 11 am PDT - 11:45 am PDT Save your seat: https://lnkd.in/eaY6p2nd Curious about what to expect from WWDC? Check out our predictions here: https://lnkd.in/ejxYyXEE
Upcoming: WWDC 2024 Highlights: Analyzing Apple’s Latest Innovations and Privacy Changes - Branch