Branch’s Post

Google’s Performance Max (PMax) and Meta’s Advantage+ Shopping Campaigns (ASC) are revolutionizing performance advertising in the era of privacy-centric marketing. These advanced, machine learning-powered ad products are reshaping how marketers reach and engage their audiences across digital platforms. We sat down with Jonathan Yantz, managing partner at M&C Saatchi Performance, to explore the impact of these innovations and strategies for maintaining effectiveness. Check out the interview 👉 https://lnkd.in/estPKZ_V Adam Landis #mobilegrowth #digitaladvertising #performancemarketing

"Why can’t we just measure advertising accurately?" It's a question that keeps marketers and advertisers up at night. So, we asked Adam Landis to give us a rundown of the hurdles reshaping measurement — from privacy policies to new tech. Read the full blog: https://lnkd.in/eZdiST-2

Have questions about AdAttributionKit? 🍏 Our favorite crew of industry experts, Adam Landis, Mark Hansen, and Dataseat (Now part of Verve Group) CEO and co-founder, David Philippson, broke down the major WWDC announcements, including AdAttributionKit and what it means for marketers and advertisers. Catch the replay: https://lnkd.in/eaY6p2nd #WWDC2024 #SKAN #AdAttributionKit #apple

What an incredible day at Leaders in Mobile Growth London! 🎉 Last week, we brought together some of the brightest minds in the mobile growth industry for a day of learning, sharing, and networking. The agenda was packed insightful sessions from industry experts on the latest strategies and innovations shaping the future of mobile marketing. A special thank you to our amazing speakers, panelists, and sponsors for sharing their expertise, and to our attendees for their active participation and engagement. Your contributions made this event a tremendous success. 🙌 Richard Shotton Ellen Hainsworth Ruairi Mc Veigh Marco Antognozzi Catriona Woodward Paul Davey Jordan Bayliss Amit Saniwal David Philippson Peggy Anne Salz Dane Buchanan Adam Landis Mark Frigon We’re already looking forward to the next edition of Leaders in Mobile Growth! Dataseat (Now part of Verve Group) #LIMG #mobilegrowth

Still buzzing from #WWDC? Us too! Join our webinar tomorrow, "Analyzing Apple’s Latest Innovations and Privacy Changes," to hear David Philippson, CEO and co-founder of Dataseat (Now part of Verve Group), and Branch's Adam Landis and Mark Hansen break down all the key announcements! 📱 Reserve your spot: https://lnkd.in/eaY6p2nd #wwdc2024 #apple

Apple's #WWDC2024 brought exciting, though not earth-shattering, announcements. Instead of SKAN 5 updates, Apple announced AdAttributionKit — an expected replacement that provides support for reengagement and third-party marketplaces. Curious about what this means for your app? 📱 Read our full analysis: https://lnkd.in/dXwqnDfS #wwdc #adattributionkit #skan #apple

Finance apps are a must-have, with 62% of users hooked and 78% using them weekly. But 68% abandon their apps. 😬 Here’s how to earn and keep them: 1️⃣ Build trust through referrals: Users referred by friends are twice as valuable. 2️⃣ Prompt app downloads at high-intent touchpoints: Personalized smart banners lift click-through rates by up to 60%. 3️⃣ Prioritize top-notch CX: Simplify onboarding and use deep linking for seamless reengagement. Dive into these three strategies for unlocking your #financeapp potential here: https://lnkd.in/eRhd6Gwf #finance #fintech #mobilegrowth #mobileapps

Join us for the upcoming episode of #TechTalks on Thursday, June 27 at 11:30 am PDT! We're thrilled to have Jake Richardson, global head of CTV strategy at Moloco, to dive into the connected TV (CTV) advertising landscape. 📺 Tune in to discover answers to the most frequently asked questions about CTV and learn how to leverage CTV ads to scale your brand awareness campaigns. We’ll cover: 🔹 Why CTV is the fastest-growing space in digital media and how marketers might be missing out 🔹 Best practices to maximize your ad spend 🔹 How to make retargeting campaigns more relevant Secure your spot: https://lnkd.in/eZD-f7H8 #ctvadvertising #digitalmedia Adam Landis