There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap). Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit for ADWEEK's May cover story. No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines. Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco, to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB
ADWEEK
Technology, Information and Media
New York, New York 1,399,329 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
- Website
-
http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1979
- Specialties
- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
Locations
-
Primary
261 Madison Ave
8th floor
New York, New York 10016, US
Employees at ADWEEK
-
Stuart Feil
-
Dennis Yu
Dennis Yu is an Influencer I help local service firms scale marketing via SEO and AI-- speaking, courses, coaching, and agency implementation.
-
Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
-
Cindee Weiss
Updates
-
VOICE | "I was not in my twenties, with its professional and financial precarity, and instead in my late 30s—15 years into a stable career and well-compensated—I had real money to spend in all these new categories. But as I went to choose a car, furnish a home and prepare for a baby with that cash burning a hole in my pocket (metaphorically speaking—I don’t carry cash, I’m not that old), I realized all the brands that should have been competing for my dollars didn’t seem to care all that much about winning my business," writes Julie Alvin.
-
ADWEEK reposted this
There are just 100 days until the Paralympics, which is poised to reach its largest audience, with a record number of countries broadcasting the event. The challenge? Misperceptions about the Paralympics persist, perpetuating condescending tropes about people with disabilities. adam&eveDDB's ad for the International Paralympic Committee starts in a magical animated world with rainbows and singing flowers. Suddenly the scene shatters, revealing what it's really like to be a Paralympian. With this campaign, the IPC is trying to make this the most watched Paralympics ever. This matters because research shows that previous Games have helped change attitudes about disability. “The more people who watch the Paralympics, the more perceptions shift toward people with disabilities,” said adam&eveDDB's Liora Ingram. Read more in ADWEEK.
This Paralympics Ad Aims to Smash Disability Stereotypes
adweek.com
-
ADWEEK reposted this
Playoff ratings are slightly down this year--possibly because of the early exit by the Los Angeles Lakers 😭 and the Golden State Warriors, two reliable audience draws. But live sports are all the rage (just ask the folks at the upfront negotiations), and the National Basketball Association (NBA) is throwing a lot of marketing resources at the upcoming finals. The Larry O'Brien Championship Trophy Tour resumes for year 2, there will be a luxe popup at the Governor's Ball music fest, a Times Square watch party, global and retail activations and more. And the centerpiece of it all is this hero spot from Translation that's part fantasy-filled alt universe and part stylized reality. Plenty of stars, plenty of Easter eggs, as the NBA is wont to do. Check it out here: ADWEEK #sportsmarketing #marketingandadvertising WNBA (Women's National Basketball Association)
Basketball Royalty Toasts the NBA Finals in Stylized New Ad
adweek.com
-
EXCLUSIVE | The Hall of Famer behind Air Swoopes, Sheryl Swoopes, joins a grassroots basketball culture platform at the ACES Elite Classic. “It’s always important that girls feel like they matter, but they also feel like they have every opportunity to succeed as their male counterparts,” Swoopes said. “Growing up, the opportunities that I had as a girl in basketball were few and far between, and I just think when you look at where the game is today, the excitement around it, this movement we’re having, it’s such a great time to be involved.”
Sheryl Swoopes and Nike Assist Women's Hoop Dreams
adweek.com
-
In our latest post-upfront interview, Sean Downey explained YouTube’s priorities for 2024, how AI fits into buyer negotiations and what’s next for NFL Sunday Ticket. YouTube also exclusively confirmed to ADWEEK that the platform plans to return to upfront week next year.
YouTube AI Brings Results and What's Next for Sunday Ticket
adweek.com
-
Thanks to Tubi, all of ADWEEK content is free today 🫶📖👀 Head to adweek.com to catch up on some reading!
Adweek
adweek.com
-
ADWEEK reposted this
Google is upending how people ask questions online, by introducing multimodal search formats (videos and images), and nudging users to ask complex and detailed questions. Here's how advertisers are scrambling to experiment with the new search engine AI Overview. W/ Jeremy Hull, Max Gomez Montejo, Sam T., Joel Swaney, Evan Finkelstein, Michael Robbins, Michelle Merklin W/ Catherine Perloff for ADWEEK
Advertisers Rebuild Search Strategies Amid Google AI Search
adweek.com
-
ADWEEK’s post-upfront conversations continue with Jon Steinlauf, who told us about Warner Bros. Discovery’s 2024 upfront event, the commercial opportunities available with the company’s “Screen to Stream” strategy, and the backstory on how CNN landed the first presidential debate live during its Wednesday morning presentation.
Why WBD Is Pitching Streaming Debuts as Cultural Moments
adweek.com
-
While it’s clear that traditional SEO methods will not work with AI-powered search, it is still too early for the ad industry to have best practices around AI-powered search. But more forward-thinking marketers are already scrambling to experiment.
Advertisers Rebuild Search Strategies Amid Google AI Search
adweek.com