Back to the Government and Nonprofits Resource Center Website traffic
This might be your goal if your organization wants to:
- People to learn more about your organization and programs
- Constituents or supporters to learn more about your services
- Supporters and potential voters to learn more about your stance on issues as a candidate
- To communicate more information than can reasonably fit within a post or ad
How to set up your campaign:
1. Go to Ads Manager and click the green Create button.
2. Choose the Traffic objective
3. Special Ad Categories: Select Social issues, elections or politics if your ad falls into one of these categories.
4. Set your budget and schedule. Be sure to choose the highest volume for your bidding and select the right type of budget (e.g. daily vs. lifetime) for your campaign.
5. Select the website conversion location
6. Set your performance goal to maximize number of link clicks or landing page views, if you have the pixel set-up.
7. Define your audience with broad targeting using as few filters as possible.
Here are some of the audiences you have available:
Core
Custom
Lookalike
8. Select Advantage+ placements
9. Develop your ad creative, using a mix of video and static images.
10. Edit your ad copy, publish and you’re done!
Tools recommended for traffic campaigns
Website conversion ads work with the Meta Pixel on your website, so you can reach site visitors who are most likely to take your desired action - and keep track of how many people convert. Together, these tools can help optimize advertising spend by measuring actions on your website.
Learn how