Back to the Government and Nonprofits Resource Center 
Take action
This might be your goal if your organization wants to:
- Encourage people interested in your organization to use or register for your service(s)
- Reconnect with your supporters who have expressed interest in your work
- Fundraise
- Reengage previous donors or establish new recurring donations
- Lead people to take action by donating to and fundraising for your cause
How to set up your campaign:
1. Go to Ads Manager and click the green Create button.
2. Choose the Sales objective
Find people likely to donate to your cause or purchase your product/service
3. Special Ad Categories: Select Social issues, elections or politics if your ad falls into one of these categories.
4.Set your budget and schedule. Be sure to choose the highest volume for your bidding and make sure you’ve selected the right type of budget (e.g. daily vs. lifetime) for your campaign.
5. Select website conversion location
6. Set your performance goal to maximize number of conversions
7. Define your audience with broad targeting using as few filters as possible.
Here are some of the audiences you have available:
Core
Custom
Lookalike
8. Select Advantage+ placements
9. Develop your ad creative, using a mix of video and static images.
10. Edit your ad copy, publish and you’re done!
Tools recommended for traffic campaigns
Website conversion ads work with the Meta Pixel on your website, so you can reach site visitors who are most likely to take your desired action - and keep track of how many people convert. Together, these tools can help optimize advertising spend by measuring actions on your website.
Learn how