Serve Legal

The Labour Party has proposed a new children's health and weight strategy which seeks to ban sales of high-caffeine, high-sugar energy drinks to minors. With opinion polls strongly suggesting a Labour government will be elected on July 4th, it is important to pre-empt the implementation of these policies. Find out more in our latest article: https://lnkd.in/ehY83HDJ

Stay Up-to-Date on Industry News with Our News Page! Dive into dozens of articles covering industry news, ranging from safer gambling to facial biometric and age verification compliance. Our news page is the go-to destination for the latest insights and trends in the industry. https://lnkd.in/eDpS_vrn #industrynews #compliance #safergambling #facialbiometric #ageverification

For a practical reading of NIST's recently released report on age estimation and verification, read my latest piece on the Serve Legal blog. https://lnkd.in/efbyxXNc Key findings:  - facial biometric age estimation is an effective, privacy preserving technique for implementing age restrictions - five of the six algorithms under test outperformed the most accurate algorithm last tested, in 2014 - the best mean absolute error (MAE) has reduced from 4.3 to 3.1 years - image quality matters - glasses and facial poses matters - performance still differs across demographics Serve Legal can help age estimation tech providers and deployers go a step further by curating purpose built datasets that facilitate testing using either pre-collected images or live presentations with ground truth across multiple demographic characteristics, decorative presentational differences and environmental factors. 

NIST's new report validates the effectiveness of facial biometric age estimation for privacy-preserving age verification. Their report will play a vital role in the industry building credibility and trust by providing the independent verification of system performance. Read more in our latest article: https://lnkd.in/eNfTS6dM

June 2024 marks a significant milestone for Serve Legal as we celebrate our 18th birthday. This occasion offers our team a moment to reflect on the journey that has shaped Serve Legal into the market-leading business it is today. Hear first hand from our CEO, Ed Heaver, about his journey through the business world, to creating Serve Legal in 2006. https://lnkd.in/eymwiNvF

Members of standards body The Betting and Gaming Council have achieved record compliance rates for age verification checks as a result of their dedicated partnership with Serve Legal. Find out more on our website: https://lnkd.in/eXZNrtki

June 2024 marks a significant milestone for Serve Legal as we celebrate our 18th birthday. This occasion offers our team a moment to reflect on the journey that has shaped Serve Legal into the market-leading business it is today. Hear first hand from our CEO, Ed Heaver, about his journey through the business world, to creating Serve Legal in 2006. https://lnkd.in/eymwiNvF

Following the Conservative Government's announcement of tobacco and vape restrictions the Serve Legal team collated a vast array of auditor feedback. Delve into the findings of our exclusive Serve Legal data in this article posted by Talking Retail: https://lnkd.in/eeTKeQdh

Be a part of the Serve Legal Team! We are looking for a WOA to join our Weekend Team, working for 12 hours each weekend to support the work of our Weekday Area Manager. Interested? Click here to apply and find out more: https://lnkd.in/eGAaQWhs