We have 10 brilliant files on our FREE resources page to support your colleagues and business with an array of compliance needs; these are now available in one handy document to be downloaded and distributed. Click here to access: https://lnkd.in/eEcqjNJn
Serve Legal
Market Research
London, England 2,268 followers
Empowering businesses to operate with confidence.
About us
Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. We provide extensive, independent audit services to national retailers, leisure operators and sports broadcasters. Our highly accurate site test audits help clients protect revenues, improve operational standards and support responsible retailing. https://linktr.ee/servelegal
- Website
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https://www.servelegal.co.uk
External link for Serve Legal
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2006
- Specialties
- auditing, test purchasing, and Age Verification
Locations
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Primary
1st floor Citibase, Millbank Tower, 21-24 Millbank
London, England SW1P 4QP, GB
Employees at Serve Legal
Updates
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Join Our Team! We're hiring a Trainee Area Manager for our Media Compliance team. Oversee audits, meet KPIs, and build a dedicated team of auditors. Full-time, £23k/year and 37.5 hours/week. Apply by 8th July 2024, start on 19th August. 🔗 Head over to the vacancies page on our website for full details of how to apply.
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The Labour Party has proposed a new children's health and weight strategy which seeks to ban sales of high-caffeine, high-sugar energy drinks to minors. With opinion polls strongly suggesting a Labour government will be elected on July 4th, it is important to pre-empt the implementation of these policies. Find out more in our latest article: https://lnkd.in/ehY83HDJ
Ensuring Compliance with Proposed Energy Drink Legislation
servelegal.co.uk
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Stay Up-to-Date on Industry News with Our News Page! Dive into dozens of articles covering industry news, ranging from safer gambling to facial biometric and age verification compliance. Our news page is the go-to destination for the latest insights and trends in the industry. https://lnkd.in/eDpS_vrn #industrynews #compliance #safergambling #facialbiometric #ageverification
News
servelegal.co.uk
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Serve Legal reposted this
For a practical reading of NIST's recently released report on age estimation and verification, read my latest piece on the Serve Legal blog. https://lnkd.in/efbyxXNc Key findings: - facial biometric age estimation is an effective, privacy preserving technique for implementing age restrictions - five of the six algorithms under test outperformed the most accurate algorithm last tested, in 2014 - the best mean absolute error (MAE) has reduced from 4.3 to 3.1 years - image quality matters - glasses and facial poses matters - performance still differs across demographics Serve Legal can help age estimation tech providers and deployers go a step further by curating purpose built datasets that facilitate testing using either pre-collected images or live presentations with ground truth across multiple demographic characteristics, decorative presentational differences and environmental factors.
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NIST's new report validates the effectiveness of facial biometric age estimation for privacy-preserving age verification. Their report will play a vital role in the industry building credibility and trust by providing the independent verification of system performance. Read more in our latest article: https://lnkd.in/eNfTS6dM
NIST FAE Report 2024
servelegal.co.uk
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Serve Legal reposted this
June 2024 marks a significant milestone for Serve Legal as we celebrate our 18th birthday. This occasion offers our team a moment to reflect on the journey that has shaped Serve Legal into the market-leading business it is today. Hear first hand from our CEO, Ed Heaver, about his journey through the business world, to creating Serve Legal in 2006. https://lnkd.in/eymwiNvF
Celebrating 18 Years: Reflecting on Serve Legal's Journey to Market Leadership
servelegal.co.uk
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Members of standards body The Betting and Gaming Council have achieved record compliance rates for age verification checks as a result of their dedicated partnership with Serve Legal. Find out more on our website: https://lnkd.in/eXZNrtki
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June 2024 marks a significant milestone for Serve Legal as we celebrate our 18th birthday. This occasion offers our team a moment to reflect on the journey that has shaped Serve Legal into the market-leading business it is today. Hear first hand from our CEO, Ed Heaver, about his journey through the business world, to creating Serve Legal in 2006. https://lnkd.in/eymwiNvF
Celebrating 18 Years: Reflecting on Serve Legal's Journey to Market Leadership
servelegal.co.uk