Ireland’s consumers remain eager to eat and drink out despite rising costs—but they are demanding full value for their spending. Nearly 9 in 10 consumers have felt an increase in the cost of living over the last year, but cutting visits to the On Premise to save money is a last resort - two thirds would feel either disappointed or lost if they couldn’t eat or drink out. Consumers are chasing value in several more ways. One is by drinking fewer but higher quality drinks on visits to pubs and bars, while others are switching to categories they perceive to offer more value for money. What do these trends mean for spending patterns? Find out more - https://lnkd.in/e5NkYV54 #CGAbyNIQ #Ireland #onpremise #consumerinsights #costofliving #beverageindustry #drinks #marketinsights
About us
CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM). CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses. NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
- Website
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http://www.cgastrategy.com
External link for CGA by NIQ
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Stockport, Greater Manchester
- Type
- Privately Held
- Specialties
- Bespoke On Trade Consultancy, Consumer Research, hospitality, market research, market measurement, location and sales planning, out of home, drinks, and eating out
Locations
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Primary
Strawberry Studios
Watson Square
Stockport, Greater Manchester SK1 3AZ, GB
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200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at CGA by NIQ
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Julien Veyron
Client Solutions Director France CGA by Nielsen IQ
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George Argyropoulos
Supporting On Premise Business Growth | Activating Data & Insights | Coaching & Mentoring
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David Turner
Director of Information Services at CGA Strategy Ltd
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Dale Richards
Project Manager, NIQ, NA Operations
Updates
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The latest Foodservice Price Index (FPI) report from Prestige Purchasing and CGA reveals more positive trends for the hospitality sector, with inflation dropping again in May 2024. Year-on-year inflation fell to 4.6%, the lowest figure recorded by the Index in 28 months. May also saw month-on-month deflation of -0.4%—only the fourth such decrease in the last 32 months. Download the snapshot report here - https://lnkd.in/gtDjXTrf #hospitality #hospitalityinsights #consumerprices #inflation
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With 67% of consumers likely to switch up their drink choice on a visit, Mexico’s bars and restaurants are a perfect platform for driving trial and engagement for brands. Recommendations across menu, bartenders, or servers rank highly for influencing a change in drinks choice for On Premise consumers. Friends and family have significant influences on purchasing decisions too, but influences to drinks choice vary across categories, channels, and occasion. Leverage the path to purchase with CGA by NIQ's OPUS and read 'How to win loyalty and take share in Mexico’s On Premise' here - https://lnkd.in/gYE5agi2 #Beverage #OnPremise #ConsumerTrends #Hospitality #BevAl
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With a 1.5 percentage point increase in dollar sales share, Beer is on the rise in the US On Premise, driven by the craft, import, and below-premium segments. Spirits and wine, on the other hand, have seen slight declines. Despite a 2.5% decline in chain sales value over the last 12 months, sales are still 7.3% higher than in April 2022, highlighting the resilience and evolving landscape of the US On Premise. CGA’s On Premise Impact Report reveals state-by-state trends in chains’, helping suppliers tailor their strategies to different parts of the country. Curious to know which states are leading the charge and where your next opportunity might be? Dive into the details here: https://lnkd.in/gphNceif #CGAbyNIQ #onpremise #beer #US #marketmeasurement #locationplanning #salesmeasurement #beersales #Beverageindustry #marketinsights #hospitality
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🍹 Join us on July 10th for a deep dive into the latest global channel trends in the On Premise! Learn from our industry experts as they share insights from 38 global markets on consumer engagement, value perception, and changing consumption patterns. Discover how to adapt your strategies to meet evolving consumer demands and seize growth opportunities in 2024. Register now! 🕒 Session 1 10 am Dubai / 11:30 am New Delhi / 2 pm Singapore 🔗 Register here: https://lnkd.in/g4USpCwJ 🕒 Session 2 3 pm London / 10 am New York / 11 am São Paulo 🔗 Register here: https://lnkd.in/geVXQsRu
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⚽🍺 With Euro 2024 in full swing, there's no better time for beer suppliers to capitalize on the momentum! Beer sales in Britain have been consistently solid this year, increasing by 1.7% in the last 12 months. Sales are set to soar through June and July - especially if England can go deep into the tournament- presenting a prime opportunity for suppliers to enhance their offerings. Discover six key insights to make your beer the Euro winner: https://lnkd.in/gFmJGdwX #Euro2024 #BeerIndustry #CGAInsights #OnPremise #BeerSales #MarketTrends #FootballFans
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Are you ready to enhance your brand strategy in the Brazilian beverage market? 📈 🍻 🍹 CGA by NielsenIQ is launching first-of-its-kind consumer research in Brazil, providing suppliers and operators with the insights needed to grow sales and share in the country’s dynamic On Premise. Gain a deep understanding of what influences purchasing decisions and leverage these insights to maximize your brand’s impact - https://lnkd.in/eBzRQtVS #OnPremise #ConsumerResearch #Beverage #Hospitality #Strategy #BrandStrategy
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CGA by NIQ reposted this
I took a look at some of the data we have at CGA by NIQ on the wine category, leveraging both BeverageTrak and OPUS, to unpack the challenges faced in the On Premise channel. Drop me a DM if you'd like to chat through how our insights can help you and your wine businesses succeed in the On Premise. #wine #onpremise #redwine #whitewine #bars #pubs Heidi Elliott Emily Buckley MCIM James Phillips Jo Stephenson-Thompson
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With Scotland and England kicking off their first matches in the UEFA EURO 2024 this past week, there’s no better time for venues and drinks suppliers to optimise the opportunities presented by one of the biggest events in football’s calendar. Both home nation games drove uplifts across the On Premise channel in Britain, with venues who show sports coming out on top. England play again tonight, who will win - England, Denmark, or the On Premise? Explore the Euros opportunity for British Pubs and bars: https://lnkd.in/g2MgK_Mf #Euro2024 #Football #BrandEngagement #SummerOfSports #OnPremise #Hospitality
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Britain’s leading hospitality groups achieved year-on-year sales growth of 3.6% in May 2024, driven by pubs and restaurants and sitting comfortably above the current rate of inflation. For the fifth time in six months, hospitality groups performed better in London than elsewhere in Britain. Find out more: https://lnkd.in/grxcfTDt #Hospitality #OnPremise #Bar #Restaurant #Pub
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