"A lot of the content this year is designed to provide CMOs, marketers and agencies with the tools, data and intelligence they need to make the case for creativity and get the boardroom buy-in and investment they need to drive business growth through creative marketing – that matters." To hear more about the correlation between Lion-winning creativity and business-driving results, listen to the latest episode of the Uncensored CMO podcast, with LIONS CEO Simon Cook in conversation with Jon Evans. Join us at Cannes Lions to continue the conversation | https://lnkd.in/efvdhdki
How to win a Lion at Cannes Given the Cannes Lions International Festival of Creativity is just around the corner it seemed the perfect opportunity to get the CEO Simon Cook on the podcast to find out more about what's going on In this episode ... 🦁 The history of the awards and how it became the largest festival of creativity 🦁 The odds on being short-listed, winning a Lion and a Grand Prix 🦁 The new Creator experience at Cannes and why it matters 🦁 Jon reveals the secret behind his own Cannes Lion double win 🦁 The encouraging trend towards creative effectiveness 🦁 Jon pitches a brand new Lion category 🦁 Why Humour is back on the agenda at Cannes 🦁 Why there will never be an AI Lion 🦁 Simon's tips on how to win over the Jury in less than 2 minutes 🦁 Why more CMO's than ever are heading to Cannes 🦁 Why Ascential gave the CEO job "to a kid with no experience" (his words) 🦁 The fast-track MBA when covid wiped out their entire revenue in one go 🦁 How Simon handles the criticism aimed at Cannes 🦁 Making the case for why creativity matters to business Lots of great insight in this episode Check it out in the links in the comments section And drop me a DM if you will be Cannes and want to meet up Kerry Collinge Paul Coxhill David Tiltman