Enhancing ads performance with first-party data has never been more important as evolving compliance requirements challenge advertisers to rethink the ways they reach relevant audiences and measure results. To help guide this change, we’ve spent the last year building our Conversions API, which makes it easy for advertisers to leverage high quality customer data signals, optimize and measure performance, and allow for more control over the data they share with Reddit. As the industry continues to move towards a more privacy-friendly world, we are thrilled to today announce our first Conversions API partner, Tealium.
Introducing the Reddit Conversions API
We’ve recently been investing in products and solutions that allow Reddit advertisers to harness our wealth of contextual and interest-based conversations, as well as utilize innovative measurement solutions that fuel performance growth. Our Conversions API enables advertisers to directly connect their vetted and trusted partners with Reddit to seamlessly share conversion signals and data, while enhancing data efficiency and compliance through simplified measurement integrations. Aligning with Tealium, an industry-leading customer data platform, as our first Conversions API partner is the latest example of our commitment to empowering performance-focused advertisers with measurement solutions that drive business results.
“As Reddit continues to introduce people to the products and services they’re most interested in, we’ve developed the Reddit Conversions API, in partnership with Tealium. By enabling our advertisers to share high quality, consented first party identifiers, we can better match ads on Reddit with relevant activity, which in turn creates valuable ads experiences for people on Reddit,” said Reddit EVP of Business Marketing and Growth, Jim Squires. “Tealium has long been an advertiser favorite for data management solutions in the digital ads ecosystem, and with this partnership we’re thrilled to create a seamless, resilient integration for our advertisers to utilize.”
Reddit’s Integration with Tealium
By connecting Tealium’s Customer Data Management with our Conversions API, advertisers can now quickly and easily share high quality customer conversion data with Reddit to more accurately measure campaign performance. As a result of this partnership, Reddit advertisers can:
Simplify the implementation of the Reddit Pixel and Conversions API, reducing errors and increasing efficiency as a result.
Improve measurement with more accurate, reliable and resilient data.
Elevate the optimization and performance of Reddit ad campaigns thanks to better, more accurate signals.
"We are thrilled to announce a strategic partnership that not only strengthens our collaborative efforts, but also unlocks immense market opportunities. Together, Reddit and Tealium are poised to drive innovation and deliver unparalleled value for the global enterprises we serve," said Tealium Global Vice President, Matt Gray. "As privacy expectations change and the impending deprecation of the third-party cookie looms, businesses everywhere face unprecedented challenges. The need for novel solutions has never been more critical, and this partnership with Reddit streamlines how businesses engage with their audiences, ensure compliance with regulations, and deliver effective and personalized experiences."
Reddit’s Conversions API is available to all Reddit advertisers. For more information, and help getting started with Reddit Ads, please contact us.