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Get it Easy with Google

It's pretty mind-blowing 🤔 A whopping 40% of folks will bounce from a website if it takes longer than 3 seconds to load. It just shows how impatient we've become in this fast-paced digital world. So, if you want to keep your audience hooked and your site thriving, speed is definitely the name of the game! #3amideas #whatthefact #website #digitalworld

Mobile speed is just as important if not more important than desktop speed and requires continued audits and testing to meet consumer expectations! Set your sites up for success once your audience finds you! #MobileSpeed #MobileWebsiteFunctions #digitalmarketing

Did you know? 📱 Mobile devices drive a whopping 53% of web traffic today! 🌐 Stay ahead in the digital game by optimizing for mobile experiences. Your audience is on the move, make sure your website is too. #MobileTraffic #DigitalShift #ResponsiveDesign #OptimizeForMobile

Google has announced that in February 2024 they will update the Display & Video 360 API. This update includes the following features: Added functionality: - the firstAndThirdPartyAudiences.editCustomerMatchMembers method to allow for the explicit removal of audience members. - Support for new exchanges. #PPC #SEA #Ads

NEWS >> Google has added the following new dimensions to the #GA4 audience builder: 1) Country 2) Manual term (UTM Term) 3) Mobile device info 4) Minute 5) New vs Returning Out of these dimensions, the following dimensions are also available in the exploration reports: country, Manual term, Mobile device info, Minute and New vs Returning are not yet available in the exploration reports. I spotted a new dimension called 'New / established' in the exploration report. Following is the official definition of the 'New / established' dimension: "New users first opened your app or visited your website within the last 7 days. Established users first opened the app or visited the website more than 7 days ago." Google has also added the following new metric to audience builder: session duration.

🤔 What do you think of the average eCPM your media recorded in 2023? The crisis has affected the entire sector, and overall, we're seeing a global depreciation in eCPM, as the first extract from Opti Digital's 2023 barometer shows. Indeed, according to our analysis, eCPM in Western Europe fell by almost -10% in 2023 compared to 2022, for the web. But the question publishers need to ask themselves is how they performed compared to other media in the same category. This is an essential benchmark for assessing the optimization of their advertising stack and get the most out of 2024. To register for the Opti Digital barometer live presentation on January 24, click here: https://lnkd.in/dW6GsxVN #adtech #digitaladvertising #monetization

⚠️ Converting CTA’s to CTV’s. ➡️ Calls to VALUE can help increase your Click Through Rate when used correctly to shift the perceived value of what your audience expects to receive.

Let's chat about the sexy world of performance marketing shall we today you lovely bunch? 🍇 Performance marketing has become a tyranny of complexity and it’s going to get harder, very soon. With GA3 being sunsetted, iOS17 set to strip out UTMs and Google starting to roll out broad topic-based targeting (heralding the imminent death of 3rd party cookies), decision making around budget allocation for paid media is becoming a guessing game. Data management has always been important but it’s now an imperative for achieving and maintaining even base-level performance. Whose struggling with any of these issues above currently? Comment below --> 1 for yes, 2 for no, or 3 for somewhere in between. #marketing #datamanagement #complexity #performancemarketing #dtc #brands #ios17 #cookielessfuture